招聘Cluster Director of Digital Marketing_成都群光君悦酒店招聘信息-最佳东方

1.The Cluster Director of Digital Marketing (Chengdu,Chongqing,Guiyang) is responsible for the strategy and execution of digital marketing and e-Commerce activity for the region. This position will support regional Hyatt visibility by developing digital marketing and e-Commerce programs, with the primary goal being increased conversions and revenue on Hyatt.com as well as the Hyatt App in China. Digital marketing efforts will include: search engine marketing (including PPC and SEO), mobile marketing, display advertising, social media advertising, email marketing, marketing via corporate channels and assisting with strategic digital content/social media content planning. This position will also oversee e-Commerce activity including the regional strategic oversight of hotel websites, apps and mini-sites (including Simplified Chinese) where applicable.

2.Due to the unique nature of digital platforms in China, this role will also be required to support the strategy of 3rd party websites, apps and e-Commerce channels which Chinese customers are utilizing to research and book travel.

3.The digital director of (Chengdu,Chongqing,Guiyang) is required to be a thought leader, regularly reviewing new opportunities which can take Hyatt to the next level with our online efforts in the region. This should involve benchmarking ourselves not only against direct competitors, but also reviewing the efforts of 3rd parties (i.e. Ctrip) and brands across other industries in China (fashion, retail, automotive, etc).

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