招聘Assistant Manager, Public Relations & Corporate Communications, Asia Pacific_Wyndham Hotels & Resorts 温德姆酒店集团招聘信息-最佳东方

POSITION REPORTS TO:

Senior Manager, PR & Corporate Communications APAC (Direct)

POSITIONS REPORTING TO THIS POSITION:

Not applicable

KEY RELATIONSHIPS:

· Content Marketing, Loyalty Operations team members

· Wyndham Property team members

· WHR team members including Revenue Management, Distribution, GSO, Operations, BD, Executive Office

· WHR Global – NAMER, LATAM, EMEA

· External medias, industrial associations, suppliers, partners, clients & customers

PRIMARY OBJECTIVES:

The key purpose of the Assistant Manager, PR & Corporate Communications, APAC role is to drive the PR and Communications strategy and initiatives in Asia Pacific to help enhance brand awareness of the Company and support its growth objectives. Reporting to Senior Manager, PR & Communications, this role will primarily support wider APAC communications initiatives with franchisee, managed properties and internal communications, public relations, and corporate communications to both internal and external audiences.

PRINCIPAL RESPONSIBILITIES: (Include but not limited to:)

Editorial

· Assist SM to formulate B2B communication strategies by partnering appointed agency to evaluate secured media interview opportunities and prepare relevant members of SLT for the respective interview sessions.

· Assist SM to draft B2B and B2C press releases to communicate financial results, strategic signings, key property openings, Wyndham Rewards and B2C promotional campaigns to ensure high, consistent standard of copywriting and alignment with Global key messages. Support applicable press releases with translation and adaption for Greater China region.

· Partner WHR Business Development and agency team to design, curate posts and amplify key signings, achievements via dedicated WeChat BD platform.

· Curate, Edit and Design quarterly Check In newsletters to strengthen communications with Owners and Franchisees.

· Reach out, Engage and Cultivate Partnerships with top tier B2B digital and print media in Greater China.

Creative

· Curate, Design innovative content concepts for WHR internal communication platforms such as quarterly Check In newsletter and quarterly earned media reports.

· Contribute to the production (script writing, video storyboard design and editing) of all WHR collaterals including annual corporate recap videos.

· Partner with agency to curate media invitee list and design annual media roundtable events in Asia Pacific.

· Provide onsite event day support for award ceremony, hotel grand opening, partnership signing, etc. Should any media interview opportunities arise during the event, to prepare for subsequent interview accordingly.

Administrative

· Weekly - Proactively maintain ‘PR&Comms’ folder by archiving latest press releases, media interview preparatory documents, earned media coverage PPT decks.

· Monthly – Proactively update ‘APAC President Briefcase’ with latest key messages, business development, execution pipeline and other relevant statistics that are useful as media soundbites.

· Quarterly – Partner with agency to proactively curate and design monthly PR PPT decks that will highlight overall earned PR coverage alongside other useful statistics such as PR Value, Clippings, Online Sentiment etc.

· Yearly – Proactively work with MLC team members to source for suitable video production agencies for annual corporate recap video.

· Assist SM to process quotations and invoices for PR & Communications projects and maintain overall team operational budget sheet.

· Assist SM on adhoc corporate, property brand, marketing and communications related activities when required.

Crisis Communications

· Assist SM to proactively maintain a database of crisis communication drawer statements based on scenario mapping.

· Partner with agency to identify potential crisis and alert SM proactively. Reference to drawer statements and prepare holding statements accordingly for crisis.

· Partner with agency to organize annual media training sessions for SLT.

KEY EDUCATION AND COMPETENCY REQUIREMENTS

· Formal training in Public Relations, with Bachelor’s degree in public relations, communications, or journalism. Preferred to have extensive media relations within Greater China.

· Minimum 3-6-years hands on experience working within the PR, Advertising, Brand/Product marketing agencies and/or in house communications with MNC

· Solid understanding of print, online, broadcast, and social media platforms

· Fluency in spoken and written English and Chinese

· Solid project management and budget management capabilities with advanced attention to detail

· Self-starter, exhibiting problem solving and to always maintain professional image.

· Solid proficiency in Excel, PowerPoint, Word, Adobe Photoshop and Adobe Illustrator programs will be advantageous.

温德姆酒店集团（Wyndham Hotels & Resorts, Inc.，纽约证券交易所股票代码：WH）遍布全球六大洲逾95个国家和地区，拥有大约9,100家酒店，是全球性的酒店品牌特许经营商。温德姆酒店集团拥有超过83万间客房，每天吸引着来自全球各地的游客，在经济型和中端住宿行业表现优异。集团旗下有 23 个酒店品牌，包括速8酒店（Super 8）、戴斯精选（Days Inn）、华美达（Ramada）、麦客达（Microtel）、拉昆塔 (La Quinta)、呗盟（Baymont）、蔚景（Wingate）、美吟（ AmericInn）、浩枫温德姆公寓 (Hawthorn Suites)、Trademark Collection和温德姆（Wyndham）。屡获殊荣的温德姆奖赏计划是集团的客户忠诚度计划，为全球超过9,700万名注册会员在集团旗下数万家酒店、俱乐部度假村及度假租赁酒店提供兑换积分奖赏。有关更多信息，请访问网站: www.wyndhamhotels.com。