招聘新媒体运营专员_上海豪生酒店管理有限公司招聘信息-最佳东方

DUTIES AND RESPONSIBILITIES职责和义务

1. 负责集团自媒体平台账号的日常运营及推广工作，并协助对接各媒体服务商（如有）及酒店宣传人员；
Responsible for the daily operation and promotion of all GCH media platforms; Assist in the overseeing and managing media agencies, as well as hotel contacts.

2. 执行自媒体平台的推广策略，提高各个平台的新用户关注，有效增加品牌曝光度，并提升粉丝活跃度，增加用户粘性
Develop and implement promotion strategies for all GCH media platforms to attract new users, increase brand exposures and improve consumer loyalty.

3. 负责监控并报告抖音平台售卖产出的GMV数据，定期分析市场需求及用户行为，为策略调整提供数据支持。
Be responsible for monitoring GMV data on Tiktok, analyze market trends and consumer behaviors and provide data support for strategy adjustments.

4. 能根据主题及平台需求写出合适的文案内容；
Write and produce posts according to related theme and platform needs;

5. 协助所有媒体内容的制作（策划、脚本和拍摄）；
Assist in the production of all media content (planning, script, and shooting)

6. 主动定期追踪并查看旗下酒店更新的推文、视频、宣传活动等，并给出改进建议;
Proactively and regularly follow and review updated posts, videos, promotional campaigns, etc., of hotel members, and provide improvement suggestions;

7. 配合营销节点和时事热点，定期产出符合集团和品牌调性的内容，如节日海报等平面内容；
Assist with marketing campaigns, regularly produce content in line with the tone and standards of the group and brand, such as graphic content e.g. festival posters;

8. 在需要时出镜拍摄集团宣传视频或直播活动；
Act in videos and broadcasts when required

9. 完成直属上级安排的其他工作。
Complete all other tasks issued by the immediate superior.

JOB SPECIFICATION工作要求

1. 有良好的文笔并能撰写社交媒体平台内容
Able to write and produce social media posts and blogs

2. 熟悉年轻人审美，具备良好创意能力；
Familiar with the aesthetics of young people, have good creative ability;

3. 精通了解所有社交媒体平台和功能
Well versed and knowledgeable regarding all social media platforms and functions

4. 对酒店行业有一定的了解，对酒店行业的新媒体传播有概念，对新媒体的传播形式和内容策划有一定的经验和敏锐性；
Have a certain understanding of the hotel industry, have a concept of social media communication in the hotel industry, and have certain experience and acumen in the form and content planning of social media communication;

5. 熟悉各大平台规则（抖音平台优先考虑）；有媒体策划、运营、代理工作经验更佳； Familiar with the video etiquette of major platforms (TikTok platform is preferred); working experience in media planning, operation and agency is preferred;

6. 有良好的沟通表达能力，逻辑思维清晰，有理想目标，有团队精神；
Have good communication and expression skills, clear logical thinking, have ideal goals, and have team spirit;

Company Introduction 集团介绍上海豪生酒店管理有限公司隶属于大中華酒店（香港）有限公司。Shanghai Howard Johnson Hotel Management Co., Ltd. is part of Greater China Hospitality (H.K.) Company Limited. 大中華酒店（香港）有限公司是一家全方位提供世界一流酒店管理、设计与技术性服务咨询的品牌酒店服务公司，被母公司温德姆酒店集团授权，在大中华地区拓展及管理两大品牌：温德姆至尊豪廷酒店及度假村与豪生酒店及度假村，目前在全国50多余个城市，运营95家酒店，管理客房数达到近三万间。Greater China Hospitality is a full-service branded hospitality services company that provides world-class hotel management, design and technical services consultation. Authorised by parent company - Wyndham hotels & Resorts, GCH currently owns the brand development rights and operates two major brands in the Greater China region: Wyndham Grand Plaza Royale Hotels & Resorts and Howard Johnson Hotels & Resorts. The company currently operates 95 hotels in more than 50 cities with nearly 30,000 hotel rooms under management. 豪生介绍历经90年，豪生以提供愉悦及恒定品质保证的酒店体验被数以百万计的全球旅行者所认同。如今有500家豪生品牌酒店遍布全球17个国家。豪生自1999年进入中国市场后历经飞速的发展壮大。我们在中国大陆快速、有序的成长，源于市场条件与机会、知名品牌、优质的酒店设施、全面质量管理体系，以及我们国际水准的服务。豪生为每一位宾客，在每一家品牌酒店，提供独特且难忘的住宿体验。About Howard JohnsonHoward Johnson is an iconic and globally recognized hotel brand that has been providing enjoyable and consistently reliable hotel experiences for millions of travelers worldwide for almost 90 years. Currently, there are 500 Howard Johnson hotels in 17 countries around the globe. Howard Johnson entered the China market in 1999 and has been rapidly expanding ever since. Our sustained growth in mainland China is attributed to a combination of market conditions and opportunities, our well-known brand, the quality of our hotels' facilities, our total quality management systems, and our world-class service standards. Howard Johnson offers unique and memorable hotel stay experiences for each guest at each brand tier in each hotel. 温德姆至尊豪廷介绍温德姆至尊豪廷大酒店为追求奢华享受的宾客提供高端白金五星级别的酒店体验。这个品牌对于奢华的重新诠释使之成为您在高端酒店中的最佳选择。极尽奢华的客房设备与细节的精致处理将使我们的宾客得到前所未有的，舒适、格调、优雅的酒店全新体验。温德姆至尊豪廷大酒店提供世界一流服务，诸如餐厅、酒吧、会议活动场所，对于奢华的重新定义将远超您的预期。About Wyndham Grand Plaza RoyaleWyndham Grand Plaza Royale hotels offer a high-end platinum five-star hotel experience to guests who intend to indulge and fully enjoy their stay in extravagance. The brand is your new destination where luxury is redefined. Guests will notice and appreciate the lavish room accommodations and the little details that make all the difference and transform your hotel stay into an oasis of comfort, style and elegance. Wyndham Grand Plaza Royale hotels also offer world-class service that go beyond your expectations and feature restaurants, bars, meeting and event space that redefine luxury!