• 五险一金
• 带薪年假
• 技能培训
• 管理规范
• 岗位晋升

 Job Summary
职责概述
The Brand Director is responsible for leading and implementing Brand Management, Brand Development and New Brand Development. Reporting to the VP, Sales & Marketing. This role drives the brand strategy for the entire Poly Hotels portfolio. This role’s core function is defining vision, mission, goals and strategy for Poly Hotels’ brands to deliver sustained portfolio and brand growth.
品牌总监负责领导并实施品牌管理，品牌提升和新品牌的构建。向商务发展副总裁汇报。这个角色主导整个保利酒店系统的品牌策略。核心职能在于阐明目标，使命，指标以及策略从而使保利酒店提供可持续发展的整体组合和品牌成长。

Essential Duties and Responsibilities
主要职责和责任
1. Work with Marketing Communications, Business Development, Technology and Design and Pre-opening operation team on all new own branded hotels in pipeline development, including brand positioning and concept, product strategy and creating market launch plans to guarantee success in the marketplace.
和市场传讯，拓展，技术和设计，开业前期的运营团队一起针对所有自营品牌的项目做品牌定位，理念，产品策略和制定推向市场的计划，确保市场化成功。
2. Research current trends in the market, create plan to capitalize on new trends to maintain excitement and awareness of all the brands.
研究当前市场趋势，制定计划，利用新热点保持对品牌的强烈兴趣和关注。
3. Create and present the business case for new elements with brand concept to support business strategies.
制定并展现商业案例提供符合品牌理念的新元素支持整体商业策略。
4. Develop and document procedures to streamline new brand development process in partnership with the Marketing, Development and Operation team.
制定并记录流程新品牌的开发程序，使和市场，拓展以及运营团队合作流程提高效率。
5. Lead and collaborate with cross-functional stakeholders including Technology & Design, Marketing Communication, Operations in corporate office and GMs in the hotels to deliver world-class brand marketing programs.
主导并与各个职能参与者协作包括本级的技术和设计，市场传讯，运营部门以及各个酒店项目的总经理，策划出世界级的品牌市场活动计划。
6. Ensure brand standards are adhered to and programs are being executed on properties and to the marketplace; Provide insights on brand growth strategies to Sales & Marketing team on properties and corporate teams.
确保酒店项目遵守品牌标准，并且在酒店在市场上贯彻执行活动计划。为酒店的市场销售团队以及本级团队提供品牌成长策略的关键点。
7. Leads development of annual brand marketing plan for all brands, in conjunction with sales, marketing communication, business development, technology and design, pre-opening operation teams.
主导并同销售，市场传讯，拓展，技术与设计，开业运营团队一起制定各个品牌的年度品牌市场计划。
8. Responsible for developing and maintaining a dashboard of metrics to help entire organization understand brand performance (brand awareness, guest reviews on social media platform, owner’s feedback) while targeting best-in-class for national hotel management players.
负责制作并维护相关标准的图表，帮助整个团队了解品牌的表现（品牌关注度，社交媒体上的客户反馈，业主意见），同时目标成为国内酒店管理竞争者中的佼佼者。
9. Build data-driven brand selling stories for Sales and Business Development Team to ensure successful field execution
建立有资料驱动的品牌故事给销售和拓展团队成功的在其市场领域中执行。 
10. Lead Quarterly Business Reviews to present to Leadership Team to perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
引领季度商务会议，展现给领导团队在此工作上的卓越表现，必须胜任以上每一项主要职责和责任。 

Requirement of Qualifications and Experience
资格与经历要求
1. Bachelor’s degree in brand marketing or related field required; OR any combination of experience and/or education from which comparable knowledge, skills and abilities have been achieved.
关于品牌营销或相关专业的大学本科硕士学历或具备相关知识，技能和能力经验或教育。
2. Five (5) years’ experience in progressively responsible Brand leadership roles within the hotel industry required; Direct experience in corporate office is preferred
5年以上在酒店行业担任品牌管理相关的工作经验，有集团相关的工作经理优先。
 3. Three (3) years’ management or leadership experience required
需要有3年的管理层，领导角色经验。
4. Significant new brand development experience, from the ideation phase through commercialization supported by successful consumer adoption and market results
具有开发新品牌的卓越经验，从想法层面到实现商业化，从而成功被消费市场所接受实现市场化的成果。
5. Prior sales experience preferred
具有拓展销售经验优先
6. Ability to challenge the status quo and pursuing new ideas and ways of thought
具备敢于挑战现状，探索新的主意和思考方式的能力。
7. Strong leadership skills, detail-oriented, organized and self-motivated
强有力的领导技巧，关注细节，组织性强并有自我驱动力。
8. Ability to work in a fast-paced environment with continuous innovation
具备在快节奏不断创新的环境中工作的能力。
9. Demonstrated knowledge of market and brand research methods
表现对市场的认知和品牌研发的条理模式
10. Ability to utilize and leverage brand insights to make thoughtful recommendations
具备使用并结合品牌观点，做出深思熟虑的建议的能力。
11. Excellent analytic skills
具有优秀的逻辑分析能力。
12. Travel is required – you’ll need to check on your brands on properties and be active in the industry to stay up to date on trends.
这个工作有出差的要求 – 你将需要到各个项目上去检查品牌情况，活跃在行业内，实时掌握趋势和潮流。
13. Proficient in English listening, speaking, reading and writing.
英文听说读写精通。
14. Master and be familiar with common office software.
熟悉掌握常见办公软件。
15. Healthy and energetic.
身体健康，精力充沛。 
16. Must be willing to work non-standard hours, including some nights and weekends
愿意不标准化的工作时间，包括晚上和周末。 
17. Candidate will be required to pass a post offer, pre-employment background check
候选人需要提供过往的工作待遇证明以及之前雇主的背景调查。

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