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岗位职责/职位描述Job Objective
建立公关的日程表和预算,估计酒店的资源,需要在规定的计划和行动,共同分配在市场营销的商业计划和营销计划
To establish a Public Relation schedule and budget for the hotel and estimate the resources which need to be allocated in conjunction with the plans and actions laid out in the Director of Marketing’s Business Plan and Marketing Plan.
主要职责Main Responsibility
1、通过媒体印刷最大化酒店宣传
Maximize press relations by
2、寻求在地方和国家媒体进行发布
Seeking story placement in local and national media
3、争取媒体报道所有特别活动和节目
Soliciting media coverage for all special events and program
4、该酒店通过新闻发布会,备忘录和新闻故事征集媒体宣传酒店新的设施,娱乐和服务。
Generating publicity for new facilities, entertainment, services and functions of the hotel through news releases, memos and story solicitation of the news media.
5、举办活动有关的广告和公共关系活动,以改善酒店公共善意的事件。制作并制定一系列事件日历计划和战略。
To organize events/ activities related to the advertising and Public Relations of the Hotel in respect to improving public goodwill. Make and formulate a plan and strategy for a calendar of events.
6、密切监测外界对酒店的反馈信息,并向市场传讯经理汇报,并建议采取适当行动。
To monitor closely external opinion(s) of the hotel and to feedback such information to the MarCom Manager and recommend the appropriate actions to be taken.
7、通过销售团队征求选择和管理使用的适当的公司礼品清单。
To solicit select and manage the inventory of appropriate corporate gift for use by the Sales team.
8、审查所有的财产印刷材料,以确保它是正确的措辞,对酒店有良好的影响。
To review all printed material for the property to ensure it is properly worded and the image is reflective of the hotel. All print jobs to have GM approval
9、统筹内部杂志或信件最新的活动信息给与客人公司或总公司工作人员。
Coordinate the production of in-house magazine or newsletter to give updates on activities in the hotel to our guests, clients, corporate head office as well as employees.
10、建立一个资源中心 - 提供报纸和杂志剪报服务和酒店相关出版物,以确保有效的通讯和信息系统。
Create a resource center – offering newspaper and magazine clipping service and hotel related publications to ensure an effective communications and information systems.
11、通过有组织的销售电话/活动/游说发展潜力的商业活动。通过媒体的宣传以增加我们在社会上的地位。
Through organized sales calls/ activities/ solicitations, develop potential events which are media driver, revenue generating; increase our standing in the community.
12、招待客户,内部嘉宾和重点企业,以便保持公共关系,我们可以与他们有网络合作以增加我们的知名度和媒体曝光的机会
To entertain clients, in-house guests and key company contacts responsible for PR so that we can network with them to increase our visibility and chance for media exposure
13、一直掌握有关酒店竞争对手的销售/市场营销战略或新设施的市场情报。
To stay abreast of market intelligence regarding competitor hotels and their selling/ marketing strategies, new facilities etc.
14、拟定公关活动和广告计划。
Drawing action and advertising plan.