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工作目标 Job Objective
负责酒店客房收益管理工作,并确保通过有效的收益管理达到所有房间的收入最大化。同时监管预订部日常客房销售政策,并提供必要的收益管理培训,房量控制,销售计划策略和预测报告。
The incumbent in the position is responsible for maximizing yield for all room reservations, ensuring up-selling during demand periods and conversion over need periods. Other key responsibilities entail reviewing daily of the reservations staff daily room sale management and provide training where necessary, inventory control, planning and reports generation as appropriate and forecasting.
主要职责 Main Responsibility
协助预订部经理监管预订部日常工作的运作
To assistant the Reservation Manager monitors reservation daily operations and process
紧密配合市场销售总监执行方案以实现收入增加
Working closely with the Director of Sales & Marketing in producing, implementing and monitoring action plans to ensure the Revenue Plan objectives are achieved.
提供收入增加建议及精确的预算方法
Recommend revenue maximization strategies and produce an accurate forecasting mechanism.
研究市场行情,并通过增加销售业务实现收入增加之目的;
Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate
提供每日预测,内容包括房间夜、平均房价;根据以往记录(如特别活动、季节促销、平均留店时间等),对下周收入计划做出预测
Create daily forecast for all segments includes room nights, ADR and revenue on a weekly basis for the following week based on historical pattern, special events, seasonality, business on book, pick-up trends, average length of stay, short stay / cancellation / no show pattern and lead time.
对酒店的投诉及意见需在指定预测时作出考虑,以保证计划基础不受限制
Ensure that the denials and regrets for rooms and function space utilization are properly tracked to determine an unconstrained demand forecast.
对酒店房间的供需状况做监测,以保证单房收益
Monitor rate availability and inventory available for sale in relation to expected demand versus supply of hotel and market to ensure that REVPAR is maximized at all times.
与前厅部保持紧密联系,监测超额销售及控制房间升级数量;
Work closely with Front office to monitor overselling and ensure that forced upgrades are minimized.
评估销售合同,保证整体销售方案能够带来利润最大化;
Review wholesale allotment contract as part of the overall business mix optimization strategy.
保证酒店的供需在合理价位,无论其价位取得渠道为何种方式;.
Ensure that appropriate rates, promotions, packages and inventory are available on all distribution channels
建立3个月内团队销售的上限并保证整体销售方案能够带来利润最大化;需每周与销售部保持联系,并对此评估;
Establish a dynamic group ceiling for rolling 3-months based on demand forecast according to an optimized business mix strategy and review on a weekly basis with Sales & Marketing.
依据市场需求、竞争状况及空房率,分析并建议酒店的销售价格层次;
Devise and recommend the Hotel’s tier pricing strategy based on demand forecast, competitive situation and inventory availability.
与酒店预订部紧密合作保证酒店预订渠道的符合价格管理要求;
Work closely with Reservations Department to ensure that Restrictions and rate parity across all channels.
对竞争对手信息作出评估并制定销售策略以提高收入份额排名;
Review competitive information reports for benchmarking against competitive set and develop strategy to increase the Revenue Share Position.
组织每周收益会议向包括总经理、市场销售总监及主要部门负责人汇报;
Conduct weekly revenue strategy meeting with the Revenue Team including General Manager, DOSM and key division heads.
制定与替他部门协调工作的沟通计划及监督实施;
Communicate strategy to relevant departments and monitor implementation.
落实其他管理层的要求;
Assumed other duties as request by Management.
控制酒店客房收益工作,确保酒店客房收益最大化
Controls are applied to achieve a maximization of rooms sales and revenue for the hotel.
与预定经理紧密合作带领一个积极进取的团队,确保员工积极向上,专业知识丰富,达到客人最大满意度
Work closely with Reservation Manager to motivate an aggressive team skillful at up-selling and/or conversion as required by the business demand whilst ensuring customer service and satisfaction
确保所有收益管理预定系统正常运行并确保数据的准确性
Conduct quality control checks on all revenue management systems to ensure data accuracy.
在酒店旺季或者当出租率高于85%时严格控制酒店商务团队,低房价,免费房和免费升级房的价格,确保团队预留房及时确认最终用房量
Controls rates for group business, low yield rooms allocations, complimentary and upgrading, group space blockage and timely wash, especially during the peak season and/or high demand days when expected occupancy is above 85%
每月按时完成月度报表
Complete and analyses the month end reports.
与雅高集团保持紧密联系,并定期更新酒店的信息和客房信息以备销售。TARS和GDS需时刻保持库存的充足房量提供给高收入阶层
Works closely with Corporate Office, updated hotel information and facilitates room sale on a regular basis. Reviews TARS and GDS rates and availability, keeping sufficient inventory for high yield segments