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General 一般职责
• Prepare and execute F & B sales and marketing plan
• To be activity involved in the Hotels VIP loyalty card, data base collection
• Following the following highest member coverage , total revenue generated
• Tabulation of Individual member usage by restaurant
• Actively be involved in sales calls to key clients.
• Supervise, train and be responsible for the hotels F & B sales team.
• Be involved in the hotels social media marketing program as it relates to F & B.
• To possess a thorough knowledge of all F&B menus, promotions and communicational activities.
• To be well versed with products and concepts of all F&B related areas of the hotel.
• Ensure that IHG and hotel specific brand standards and policies are correctly applied to with regards to all F&B marketing related activities.
• Prepare, manage, monitor and analyze all promotional activities.
• Constantly obtain feedback through research from guests and colleagues and use provided information as part of the monthly SWOT analysis to increase revenues and monitor effectiveness of all promotions.
• To maintain an updated competitor analysis and price variance report as outlined.
• To digest analytical and creative suggestions from the restaurant’s table management system and propose new avenues of revenue stream on a monthly basis.
• To prepare the F&B Marketing & Communications plan.
• To maintain a strong relationship with suppliers and to solicit sponsorship for events.
• To supervise any promotion as assigned by his/ her superiors.
• To implement a report-based analysis that will evaluate demographics, in-house vs. outside covers etc. on a monthly basis.
• Conduct/ attend F&B divisional and departmental meetings as required.
• Conduct/ attend marketing meetings with F&B and Communication Department required
• Ensures proper maintenance and updates of F&B marketing related files as follows:
• Collaterals and collateral request forms
• Tracking of promotions as well as pre and post P&L assumptions
• Outlet business trend related reports
• 制定和实施餐饮市场营销计划
• 积极参与酒店VIP忠诚卡数据库的收集
• 跟进最高会员就餐人数产生的总收入
• 单个会员使用不同餐厅的制表
• 积极参与重要客户的销售拜访
• 管理、培训和负责酒店餐饮销售团队
• 参与酒店与餐饮相关的社会媒体的市场营销计划
• 透彻掌握所有餐饮菜单、促销活动和传播活动的相关内容
• 精通酒店所有餐饮相关领域的产品和理念
• 确保在所有餐饮部市场营销相关的活动中,正确应用IHG和酒店特有的品牌标准和政策
• 准备、管理、监督和分析所有促销活动
• 通过调研不断获取客人和同事的反馈信息,利用所提供的信息进行每月的SWOT分析,从而增加收入并监督所有促销活动的效果。
• 制作不断更新的竞争对手分析和价格差异报告。
• 吸收餐厅餐桌管理系统的分析和创造性建议,每月提出收入流的新途径。
• 制定餐饮部市场营销和传播计划
• 与供应商保持牢固联系,并征求活动赞助。
• 监督其主管分派的任何促销活动。
• 每月实施一次报告式分析,对就餐人员统计数据、住店与外部就餐人数对比等进行分析。
• 根据要求召开/参加餐饮部门会议
• 根据要求召开/参加餐饮和传播部的市场营销会议
• 确保正确维护和更新餐饮部市场营销相关的文档,具体如下:
• 宣传资料及相关申请表
• 促销活动的跟踪文档及活动前后的损益假设数据
• 餐饮设施业务趋势相关的报告
Diploma/Degree in Hospitality Management
酒店管理文凭/学位
• Provide a high quality of service to our customer by adopting a positive attitude and keeping the team spirit at the highest level
• To greet with a smile at all times, at guests or colleagues anywhere in the hotel (Front or back of the house)
• To have a pride of the self reflected in personal appearance, makeup and clothing
• To remain confidential about all matters of such nature.
• 通过积极的态度和保持最高水平的团队合作精神,为我们的顾客提供高品质的服务
• 任何时候、在酒店任何地点(酒店前台或后台区域),对客人或同事始终以微笑问候
• 为自己感到自豪,并反映在个人仪表、化妆和穿着中。
• 对所有机密事件能够保密
Required Skills 技能要求
• Computer Knowledge
• Good Follow-up and Planning Skills
• Excellent organizational, management and communication skills.
• Requirement in language capability based on market needs. Knowledge of English language will be a plus.
• 电脑知识
• 良好的跟进和计划能力
• 出色的组织、管理和沟通能力
• 语言能力的要求根据市场需求而定。懂英语者优先。
Experience 工作经验
• Minimum 2 year in hospitality industry at guests service or sales level and 1 year in similar capacity.
• 至少两年酒店业客户服务或销售经验,及一年相关职位经验。
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