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岗位职责:
CORE RESPONSIBILITIES
1、Ensure the development, implementation and reconciliation of comprehensive marketing programs
2、Plan, organize, lead and control public relations efforts for the facility
3、Develop, monitor and evaluate annual marketing budget; set and manage achievement of department objectives
4、Negotiate advertising and media-related sponsorship agreements
5、Plan and oversee advertising and promotional campaigns which include TV, radio, print, social and digital marketing in an effort to ultimately drive sales and increase brand affinity
6、Identify local Key Opinion Leaders (KOLs) developing close relationships with them leading to increased exposure for the venue and it’s events
7、Develop the social media presence of the Sports Park across multiple relevant platforms
8、Support the development, maintenance and coordination of advertising/sponsorship activations
9、Maintains consistent oversight and awareness of campaign results and proactively take corrective action, as needed, to optimize results
10、Analyze challenges, identify alternative solutions, project consequences of proposed actions and make decisions in support of organizational objectives
SPECIFIC RESPONSIBILITIES
1、Develop, direct, coordinate and review the strategic plan for providing marketing services
2、Establish and maintain positive, cooperative relationship with contacts and co-workers
3、Explore non-traditional marketing opportunities for the facility and its events
4、Create, prepare and implement advertising and promotional plans for booked events
5、Recruit, interview, select, train motivate and evaluate staff; provide or coordinate staff training; work with employees to correct deficiencies; implement discipline and termination procedures
6、Mentor staff in the department to assist in their development
7、Negotiate and maintain promotional activities with corporate partners
8、Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns
9、Communicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships
10、Track, analyze and compare event promotion information
11、Develop collateral, including fliers, newsletters, websites, posters, postcards, social media promotions and email blasts
12、Manage day-to-day promotions and event activities
13、Manage social media platforms and website for the facility
14、Secure advertising deals and oversee implementation
15、Maintain and monitor a solid media relations program, including the creation of media releases and the coordination of interviews and media requests for information on the event, facility or staff
16、Develop, edit and issue press releases
17、Create marketing plans for events being promoted at the facility in conjunction with a promoter or on behalf of the facility
任职要求:
1、Minimum of 7 years of increasingly responsible experience in PR, promotions or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
2、At least 3 years of direct supervisory experience
3、Fluent spoken and written Mandarin and English; Cantonese and Chaozhou dialect are assets.
4、Bachelor’s Degree from an accredited college or university with major coursework in marketing, public relations, business administration or other related field. MBA an asset.
5、Demonstrated proficiency in Microsoft Office applications and graphic design, website design, and social media
6、Familiarity with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
7、A customer and service oriented individual who can also balance their responsibilities to bring discipline, structure and process to the organization.
8、Uncompromising integrity and set of morals.
9、A highly motivated individual who welcomes the challenge of building a world class facility.
10、Possesses passion and commitment to the vision of the Sports Park and enables it to take on a life of its own through creativity, an adventurous spirit, imagination and altruis
http://www.thinkconfluence.com/work/athletics/shantou-university-sports-park/ 汕大体育园是一座占地面积6万平方米,总建筑面积5.2万平方米的体育、会议及娱乐等多功能场馆,由享誉盛名的美国建筑设计事务所美诣建筑(David Manica)设计。场馆屋面由“空中花园”覆盖,为行人提供了观赏校园美景及周边景观的良好视野。 汕大体育园以“共享新体验”为愿景,场馆建成后将用以举办各项国际、全国或地区性的体育赛事、演唱会、文化盛事,旨在提升汕头市的体育、娱乐面貌。体育园包括一个可容纳6,278名观众的多功能场馆、一个奥林匹克标准的游泳馆、一个有170个房间的接待中心,并且配备会议中心、以及一个五星级标准的提供全方位服务的综合宴会区。 汕头大学: http://www.stu.edu.cn/ Designed by world renowned American architect David Manica, the Shantou University Sports Park covers a whole area of over 60,000 sqm. and will house a 52,000 sqm. state-of-the-art multi-purpose sport, conference and entertainment complex with a roof garden covering the entire structure offering dramatic views of the campus and surrounding neighbourhood. With the vision to ‘Share New Experiences’, the sports park aims to change the face of sports and entertainment viewing in the Chaoshan region by bringing a variety of international, national, and regional sport matches, music concerts and cultural events to the area. The complex will be comprised of a 6,278 seat multi-purpose arena, a natatorium holding an Olympic-sized swimming pool and a conference center all supported by an integrated full service banquet facilities and a 170 room guest house.About Shantou University http://english.stu.edu.cn/info/