招聘新媒体文案策划_Cova Beijing招聘信息-最佳东方

新媒体策划编辑文案:

岗位职责：

1、结合品牌定位与产品诉求，负责品牌在新媒体平台（如：微信，微博等）的传播；

2、具备活跃的思路，能够原创传播度高、行业深度、产品解读、日常新闻等稿件内容；

3、独立完成每个选题的策划、采访、内部沟通、稿件撰写及确认的工作；

4、独到视野和见解，及时捕捉新闻点、行业话题，结合公司业务撰写二次传播的新闻内容；

5、对自己原创内容负责，及时编辑和推送自媒体内容，并热爱社媒运营的工作。

7. 原创能力佳、执行力高，能够转换多种文风，具一定的审美，了解简单的PS修图、gif及视频制作，排版编辑工具熟练使用；

8、有比较好的创新能力、具备策划、实施新媒体传播活动的能力；

9、有高度的责任心、团队协作能力，乐于接受新事物，学习能力强，抗压能力强；

10、熟练掌握图片处理软件，操作Premiere等视频软件；

11、网感好，执行力强，有良好的策略思考能力并能独立撰写方案；

12、具备文字个性和文学功底，文案撰写能力强，擅创意策划

13、负责公司新媒体方向运营的文案编写、发布、更新维护等工作和微信公众号、官方微博、论坛、贴吧等平台软文的撰写、发布、跟踪执行等运营工作；

任职要求：

1、基于新媒体端的策划（内容、机制、玩法、工具)实现客户的口碑推荐，实现交易

2、利用微信公众号、社区等工具，进行用户吸引与管理，保持用户的活跃度，分析数据，并优化策划工作

3、社群or公众号用户相关运营经验1年以上，

4、能够独立完成广告文案、ppt方案，

5、有较强的文字文学编写整合能力及案例，

6、有微商、自媒体策划运营和在医美、美容、化妆品公司做过产品、活动、促销等相关渠道工作的优先。

COVA为LVMH集团旗下奢华餐饮品牌。早在1817年，拿破仑的将领Antonio Cova在米兰邻成立了COVA，吸引了当时许多上流贵族、文人雅士聚集，在浓浓咖啡香气里，讨论戏剧文学，享受细腻奢华的糕点、咖啡；从那时开始，就成了最具人气的名人驻足地。经历史洗礼的COVA PASTICCERIA - CONFETTERIA，出品的各式甜品、巧克力等，仍然坚持依照祖传秘方制作，口味出众，赫赫有名的蛋糕、咖啡让人再三回味，一直备受中外名人所追捧。走过近二百年光阴岁月，COVA继传承意大利最优质的经典滋美与高雅生活品味，为顾客提供真正米兰贵族的味觉享受。HISTORYSince opened in 1817 in MILAN Italy, "Cova" has always represented the ideal Cafè and Pasticceria for musicians, philosophers, artists, aristocrats, professionals and sophisticated people. The constant attention to details and the creation of an innovative patisserie based on traditional recipes created an unquestionable signature of quality and luxury. Nowadays "Cova" means high class, cool people, international jet set, and cosmopolitan mood with a very traditional and sumptuous atmosphere.In 2013, "Cova" joined the LVMH Group. The new "Cova" generation are leading the brand towards the new era of international development and worldwide scenery.?IN THE WORLDCova is a renowned brand already present in the most important cities in the world. Almosttwenty years ago, Cova started its expansion in Asia opening café and restaurants in Hong Kong, Tokyo and Shanghai. Nowadays, after affiliated with LVMH Group, Cova is pursuing an ambitious development in the future.NEW CONCEPTWorking with Mr.Ferruccio Laviani, the award-winning Italian designer, LVMH group has created a new concept for "Cova"; and Beijing, will be the first city, where the new Cova concept and design to be revealed to the world.In the summer of 2015, "Cova" will open its first new-concept flagship shop in Season Place at Financial Street of Beijng. The "Cova at Season Place" has two individual premises: one is pastry and chocolate shop at the center of atrium of the shopping mall; another one is a spacious Caffe - Restaurant, which provides a wide range of food and beverage services, including high tea, easy lunch, fine dining and Sunday brunch etc.