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Prepare and execute F & B sales and marketing plan
To be activity involved in the Hotels VIP loyalty card, data base collection
Following the following highest member coverage , total revenue generated
Tabulation of Individual member usage by restaurant
Actively be involved in sales calls to key clients.
Supervise, train and be responsible for the hotels F & B sales team.
Be involved in the hotels social media marketing program as it relates to F & B.
To possess a thorough knowledge of all F&B menus, promotions and communicational activities.
To be well versed with products and concepts of all F&B related areas of the hotel.
Ensure that IHG and hotel specific brand standards and policies are correctly applied to with regards to all F&B marketing related activities.
Prepare, manage, monitor and analyze all promotional activities.
Constantly obtain feedback through research from guests and colleagues and use provided information as part of the monthly SWOT analysis to increase revenues and monitor effectiveness of all promotions.
To maintain an updated competitor analysis and price variance report as outlined.
To digest analytical and creative suggestions from the restaurant’s table management system and propose new avenues of revenue stream on a monthly basis.
To prepare the F&B Marketing & Communications plan.
To maintain a strong relationship with suppliers and to solicit sponsorship for events.
To supervise any promotion as assigned by his/ her superiors.
To implement a report-based analysis that will evaluate demographics, in-house vs. outside covers etc. on a monthly basis.
Conduct/ attend F&B divisional and departmental meetings as required.
Conduct/ attend marketing meetings with F&B and Communication Department required
Ensures proper maintenance and updates of F&B marketing related files as follows:
Collaterals and collateral request forms
Tracking of promotions as well as pre and post P&L assumptions
Outlet business trend related reports
制定和实施餐饮市场营销计划
积极参与酒店VIP忠诚卡数据库的收集
跟进最高会员就餐人数产生的总收入
单个会员使用不同餐厅的制表
积极参与重要客户的销售拜访
管理、培训和负责酒店餐饮销售团队
参与酒店与餐饮相关的社会媒体的市场营销计划
透彻掌握所有餐饮菜单、促销活动和传播活动的相关内容
精通酒店所有餐饮相关领域的产品和理念
确保在所有餐饮部市场营销相关的活动中,正确应用IHG和酒店特有的品牌标准和政策
准备、管理、监督和分析所有促销活动
通过调研不断获取客人和同事的反馈信息,利用所提供的信息进行每月的SWOT分析,从而增加收入并监督所有促销活动的效果。
制作不断更新的竞争对手分析和价格差异报告。
吸收餐厅餐桌管理系统的分析和创造性建议,每月提出收入流的新途径。
制定餐饮部市场营销和传播计划
与供应商保持牢固联系,并征求活动赞助。
监督其主管分派的任何促销活动。
每月实施一次报告式分析,对就餐人员统计数据、住店与外部就餐人数对比等进行分析。
根据要求召开/参加餐饮部门会议
根据要求召开/参加餐饮和传播部的市场营销会议
确保正确维护和更新餐饮部市场营销相关的文档,具体如下:
宣传资料及相关申请表
促销活动的跟踪文档及活动前后的损益假设数据
餐饮设施业务趋势相关的报告