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· Support the Marketing Communications Manager/Director to develop media contacts and organize media activities to promote good publicity and drive hotel awareness.
协助市场传讯经理/总监发展良好的媒体关系,策划新闻发布会以及其它公关活动,提高酒店知名度和抵销负面影响。
· Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community 通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区,建立持续的酒店知名度。
· Support the Marketing Communications Manager/Director to execute hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts 协助市场传讯经理/总监管理酒店的市场活动,包括预算,客人名单、议程/计划、媒体参与、摄影/视频及礼品。
· Develop hotel and marketing collaterals according to Brand standards for promotions
根据品牌标准,设计并制作酒店和市场推广的宣传印刷品。
· Manage IHG Hotel Content Manager (HCM) system to update text and images to drive content quality and Brand standards
管理IHG酒店HCM内容管理系统,更新文字和图像,优化内容质量并最好地呈现品牌标准
· Manage hotel image database from official hotel photos and event photos to use in hotel promotion 管理酒店图像数据库包括官方酒店照片和活动照片等,用于酒店推广
· Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database
管理酒店社会化媒体平台,支持策略性促销活动,建立酒店客户数据库。
· Monitor awareness of competitor marketing activities and use the information to support the Marketing Communications Manager/Director in developing marketing strategies 关注竞争对手的知名度及推广活动并协助市场传讯经理/总监制定策略时充分利用信息。