MarCom Manager 传媒经理
7千-1万
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发布于 2019-11-01
MarCom Manager 传媒经理
7千-1万
成都 | 3年以上 | 大专 | 招1人
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职位福利
职位描述

Essential Duties and Responsibilities – (Key Activities of the role)

主要职责(职务的主要工作)

 

·   Develops a public relations programme for the groupl based on its marketing goals.

     Liaises with Marketing in targeting specific markets and developing the public relations 

    strategies to reach these markets

  依照集团的市场目标开展公关活动,与市场部门联系,确定具体目标市

  场并通过公关策略打入这些市场。

 

·    Develops media contacts, plans press conferences and other press activities. Acts 

     as groupl’s liaison with media to promote good publicity and counteract bad publicity.

  与媒体人士联系,策划新闻发布会以及其它新闻活动。代表集团与媒体联系,以促进良好的公关形象,抵销一切不良影响。

 

·    Develops and organizes promotional activities, coordinates with departments 

      concerned; invites VIPs and media to promotional activities; prepares and issues 

      press releases

   开发和组织促销活动,与相关部门协调,邀请嘉宾和媒体参与促销

   活动,准备并进行新闻发布。

 

·    Disseminates corporate press releases to appropriate local trade and consumer media

   向合适的当地商业和消费者媒体发布公司的新闻。

 

·    Establishes a programme for sending promotional news to trade publications on a 

     regular basis releases covering special events, promotions, etc.

  建立向行业出版物定期发送促销新闻的机制,新闻内容包括特别活动

  和促销活动等。

 

·    Accepts clients and media complaints, requests, and inquiries and coordinates 

      handling with departments concerned

  接受客户和媒体的投诉、申请和询问,并协调相关部门进行处理。

 

·    Builds profile within local market place through attendance at various events and local

      market place

   通过参与当地市场的各种活动在当地市场上树立良好形象

 

·     Monitors awareness of competitor activities and use information when developing 

      strategies

   观察竞争对手的活动并利用此类信息发展战略。

 

·    Plans and coordinates sponsorship activities

   策划和协调赞助活动。

 

其他要求
国际联号工作经历:优先
语言能力:英语-熟练 中国普通话-精通
计算机能力:良好
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公司地址
高新区天府大道中段500号 新希望天祥大厦B座1801
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集团人力资源部
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  • 酒店业--国际高端酒店/5星级
    行业
  • 100-499人
    规模
  • 外商独资.外企办事处
    企业性质
Paxton Vacances Hotel Management Group comes from French expression. “Paxton”, which is derived from Latin Archaism, means “Easy to live”, and “Vacances” means “vacation” in French. The profound meaning of Paxton Vacances became Paxton's core concepts:”Natural”, “Partner”, “Elegance”, “Unique”, “Warm“,“Memory”.源于法国的柏栎酒店管理集团, 其“Pax”的古英文词意为「和谐」、“ton”意为「均衡」, “Paxton”取二者之精华,寓意「易居」;“Vacances”则为法语「度假」之意。依地理之利、伴人和之势、借专业之功,成就了柏栎卓、归、伴、雅、温、忆的品牌理念。 Since 2010, Paxton Vacances Hotel Management Group owns six hotel brands in China, including Paxton Vacances Hotels & Resorts, Paxton Park Hotels, Suiton Plus by Paxton, CenterParcs by Paxton, Suiton by Paxton, Box by Paxton, which covered the whole gamut of hotel types, entry luxury & minority of the population, vacation, commercial, boutique(apartment), express & fashion, plain country homestay. At present, Paxton House Club has carried out strategic cooperation with a number of vacation exchange platforms, which can realize multi-hotel room exchange across regions.自2010年始,柏栎酒店管理集团在大中华区现运营六个品牌:“ 柏栎子居”、“ 柏栎尊选”、“ 柏栎精选”、“ 柏栎荟舍”、“栎宜”、“邻零忆 ”;主要涵盖小众轻奢、度假、商务、精品(公寓)、轻尚、朴素乡村民宿六大酒店品类。 现目前柏栎旗下柏栎荟会员俱乐部 Paxton House Club,与多个度假交换平台进行战略合作,可实现跨区域多酒店房源交换入住。 In 2021, Paxton Vacances Hotel Management Group has established a deep strategic partnership with Dusit Hotel Group to expand the development and operation of Dusit's hotels and resorts in China.2021年柏栎与泰国都喜国际建立了深度的战略合作关系,将大力拓展都喜旗下的酒店和度假村在中国的开发和运营。形成酒店市场份额的有效占位及品牌细分的互补。 While adhering to the values of sincere service, we will present you the most extraordinary experience. It is the first choice for business managers, corporate teams and vacation travelers.  As Paxton Vacances’ blueprint expands in Asia, we consistently enhance our offering for better services ”By Your Side” and development with strategic partners.柏栎在遵循真诚服务价值观的同时,为尊贵的客人提供沉浸式的入住体验,是商务洽公、公司团队及度假旅客之首选。随着柏栎蓝图的扩张,我们将不骄不躁的致力于提供更加完善的服务细节,并且寻求有效的战略伙伴。 As for now, Paxton hotels are growing in Asia vacation sites, developed cities and emerging markets—Beijing, Shanghai, Shenzhen, Chengdu, Huangshan, Qingcheng Mountain, Dujiangyan, Jiuzhai Valley, Chuanzhusi, Xichang, Kangding, Honghe, Linzhi, Sanya, Hefei, Kunming, Mangshi, Liaoning, Chiangmai, Bangkok, Phuket in Thailand, Cambodia, Preah Sihanouk , etc. Paxton is looking forward to owning over 8000 guest rooms by the year of 2025.至今柏栎酒店分布于亚洲度假盛地、发达城市、及新兴市场,布局于:北京、上海、深圳、成都、黄山、青城山、都江堰、九寨沟、川主寺、西昌、康定、红河、林芝、三亚、合肥、昆明、芒市、辽宁、泰国-清迈、曼谷、普吉、柬埔寨 西哈努克等地,  预计在2025年酒店客房总数将突破8000间。 More information about us via www.paxtonvacances.com更多集团信息敬请关注www.paxtonvacances.com
高新区天府大道中段500号 新希望天祥大厦B座1801
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