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岗位职责:
1、根据酒店销售目标,制定年度市场公关及媒体宣传计划,促进和保持良好的对外关系,以协助市场销售部经理完成全年销售目标。;
2、协助制定业务发展总体规划,制定、分解营销计划,参与统筹调配营销资源,并跟踪和分析市场推进效果;
3、制定酒店产品总体营销方案及营销实施方案,开展重点产品、标杆项目方案规模化复制、推广;
4、开发和组织节日及黄金周促销活动,与相关部门协调,邀请嘉宾和媒体参与促销活动,并进行新闻发布;
5、收集、分析和总结行业市场的竞争情报,提出应对策略及措施;
6、代表酒店参加所有官方活动,接待酒店所有的重要人物及宣传;
7、与媒体人士联系,策划新闻发布会以及其它新闻活动。代表酒店与媒体联系,以促进良好的公关形象,抵销一切不良影响;
8、协助市场销售部经理根据部门人力规划和管理需求进行编制和管理部门预算。
任职要求:
1、本科以上文化程度,3年以上同岗位工作经验。
2、洞察力强,具有独立的市场调查、分析研究能力和优秀的市场策划能力;
3、熟悉市场策划活动执行流程,有市场策划成功的案例和工作经验;
4、熟悉酒店网站维护与更新,制作软件及宣传广告设计;
5、了解电子商务,大众传播,平面创意和具有创新性的写作与编辑能力;
6、较强的观察和应变能力,优秀的人际交往和协调能力,较强的社会活动能力;
7、个性积极主动,工作认真负责。
悦成国际大饭店 HAPPY CASTLE INTERNATIONAL HOTEL 悦成国际大饭店由云南悦成集团投资兴建,坐落于云南省昆明市新亚洲体育城内,20分钟财富商圈,一城双铁,环境优雅,交通便利,距昆明高铁站20分钟车程,昆明长水国际机场30分钟车程,离著名滇池旅游风景区仅16公里。悦成国际大饭店按国际5星级标准设计,建筑面积63000㎡。 Happy Castle International Hotel,built by Yunnan Yuecheng Group., located in the New Asia Park of in kunming, Yunnan Province, 20 minutes wealth business circle,is very nearby with the subway station,The elegant hotel environment and convenient transportation, 20 minutes drive from MTR station, kunming, kunming long water international airport, 30 minutes drive away from dianchi lake famous tourist scenic spot is only 16 kilometers.Happy Castle international hotel according to the international five-star standard design,construction area of 63000 ㎡。客房和套房ROOMS & SUITES悦成国际大饭店拥有各类豪华智能客房近600间/套,以全英式管家服务为特色,金钥匙服务为标准,为您提供温馨典雅、轻松舒适的旅宿体验。 Happy Castle international hotel it has almost 600 rooms of all kinds of luxurious intelligent/sets, which are characterized by all British butler service, golden key service as the standard, to provide you with warm and elegant, relaxed and comfortable hostel experience.餐饮DINING悦成国际大饭店提供丰富的餐饮选择,从中餐厅原汁原味的传统粤菜,到全日制餐厅“马可波罗”的世界风味美食,让宾客在轻松优雅的氛围中,亲历环球美食之旅。At Happy Castle International Hotel, guests can embark on a delicious culinary journey in a relaxed, graceful environment, from an authentic Chinese Dining serving traditional Cantonese dishes to the Marco Polo All-Day Dining Restaurant serving exotic food.会议服务 MEETINGS 悦成国际大饭店拥有得天独厚的地理位置,位于昆明市的核心交汇处,是举办各类大、中、小型会议的理想场所。悦成国际大饭店拥有百合厅、玫瑰厅、大观厅、丹霞厅、蟹屿厅、螺洲厅等各具特色的多功能场地,最大的百合厅可接待近2000位宾客。可灵活组合的场地适合举办各类社交活动或特殊庆典。训练有素的服务团队精心安排每一个细节,为宾客打造至臻体验。 Happy Castle International Hotel, conveniently located in the heart of Kunming, offers versatile function spaces ideal for meetings, weddings, banquets and other special occasions. Happy Castle International Hotel offers four distinctive venues, From the splendid banquet hall, to the quiet pleasant poolside garden, yue into international hotel with lily hall, rose hall, the grand hall, danxia, crab island hall hall, hall etc. Each has its own characteristics of multiple venues, can receive up to 2000 guests. Flexible combination of the site is suitable for all kinds of social activities are held or special celebration. Well-trained service team to arrange every detail carefully, for guests to experience.