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Job Summary – (Role Summary)
工作概述﹣(职位概述)
· To conduct vigilant and appropriate yield management and actively contribute towards revenue generation through effective management of the reservations department. This position is a vital position to the sales and marketing function by providing current, accurate information on both the internal reservation situation and the external climate with which the hotel operates.
谨慎和适当进行收入管理工作,并通过对预订部的有效管理增加酒店收入。本职位就内部预定情况和酒店运作的外部大环境提供最新的准确的信息,因此对于市场销售工作来说是相当重要的一个岗位。
Essential Duties and Responsibilities – (Key Activities of the role)
主要职责﹣(职务的主要工作)
· Monitor the daily operations of reservations
监督日常预订业务。
· Control rooms inventory including allocation and reservations to areas of maximum yield and black out dates
管理客房清单,包括对最佳效益区的客房及禁止预订日期的分配和预订进行管理。
· Develop and conduct rooms based marketing activities
开展和实施以客房为基础的市场活动。
· Track sales programs/promotions/advertising and provide feedback as necessary to relevant departments
跟踪销售计划,促销活动,广告,并向相关部门提供必要的反馈。
· Track and establish pick up trends, occupancy history and market segment development to facilitate forecasting
记录散客驱势,入住率记录和市场细分发展情况来协助预测工作。
· Monitor front office tracking of guest history data
监督前厅部对客人档案的记录工作。
· Create and maintain allotments
建立并维护客房分配方案。
· Record and analyze guest questionnaires on a monthly basis
每月对客户问卷调查表进行记录和分析。
· Ensure accuracy of guest history and client profiles in Data Base
确保数据库中客人记录和客户资料的准确性。
· Track market codes
记录市场代码。
· Load and maintain rates in IHG reservation system
将房价下载至洲际酒店集团预订系统并进行维护工作。
· Maintain rate in Website
维护网上房价。
· Collate, maintain and distribute relevant information and data obtained from both existing sources (consultants, economic forecasters) and external sources
编写、保管和发放从现有信息来源(顾问、经济预测师)和外部信息来源获得的相关信息和资料。
· Manage Hotel Bank and GDS close out/opening-up dates, if applicable
管理酒店银行及全球分销系统的开关日期 (适用的话)。
· Complete end of month sales report
完成月末销售报告。
· Prepare weekly sales strategy reports
准备每周销售策略报告。
· Ensure all Groups are contracted
确保与所有团队签定合同。
· Conduct market research and analysis
开展市场调研和分析工作。
· Monitor and evaluate contemporary sales and marketing initiatives and trends
监测和评估現代市场销售活动及潮流。
· Monitor and evaluate economic, political and social issues/changes
对经济、政治和社会问题及变革进行监测和评估。
· Report on competitor activity
报告竞争对手的活动。
· Chairs and conducts Sales Strategy meetings weekly or as directed by Regional Sales & Marketing Manager
主持和召开每周的销售策略会,或按地区市场销售经理的安排开会。
· Participate in preparation of strategic plans for region
参与地区战略计划的制定工作。
· Consider and comment on economic, political, social activity and trends which are likely to influence business outcomes
考虑并评论可能会影响业务结果的经济、政治和社会活动及潮流问题。
· Access and assess sales and marketing data
进入并评估市场销售数据。
· Works with superior on manpower planning and management needs
和上级一起进行人力规划和管理需求。
· Works with superior in the preparation and management of the Department’s budget
和财务总监一起编制和管理部门预算。