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Produces Public Relations Plan Communications Plan which establishes, promote and maintain the positive image of the hotel. Duties involve planning, directing, controlling, coordinating and participating in all Public Relations and Marketing Communications activities. Acts as the point person for all marketing related.
制定公关与传讯计划,促进和保持酒店的积极的形象。具体任务包括计划、指导、管理、协调和参与所有公关和市场传讯活动。
Manages the Marketing Communications department and ensure that the key message used to promote the hotel is aligned with that of brand from a regional perspective. Establish the KPIs for the department such as number of news clips and their media values.
管理市场传讯部,确保那些推广酒店的关键信息与集团的品牌远景相结合。建立部门的关键绩效指标如新闻的刊登次数和他们的媒体价值。
Develops and implement public relations and Marketing Communications program for the hotel based on its marketing goals, target markets, and target consumers and the understanding of the comp set.
依照酒店的市场目标、目标市场、目标客户和品牌理念的理解,开展公关和市场传讯活动。
Develops, cultivates and maintains media relations, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and manages any crisis
发展、培养和维护媒体关系,策划新闻发布会以及其它新闻活动。代表酒店与媒体联系,以促进良好的公关形象并管理突发事件。
Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases.
开发和组织促销活动,与相关部门协调,邀请嘉宾和媒体参与促销活动,准备并进行新闻发布。
Establishes a program for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
建立向行业出版物定期发送促销新闻的机制,新闻内容包括特别活动和促销活动等。
Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests.
向其它部门就酒店内外的活动提供信息,这些信息可能会在与客户交往中发挥作用。
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