Marcom Manager 市场传讯经理
6千-8千
停止招聘
发布于 2018-07-23
Marcom Manager 市场传讯经理
6千-8千
杭州 | 3年以上 | 本科 | 招1人
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职位描述

职位描述

•Develops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets.

依照酒店的市场目标开展公关活动,与市场部门联系,确定具体目标市场并通过公关策略打入这些市场。

•Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.

与媒体人士联系,策划新闻发布会以及其它新闻活动。代表酒店与媒体联系,以促进良好的公关形象,抵销一切不良影响。

•Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases.

开发和组织促销活动,与相关部门协调,邀请嘉宾和媒体参与促销活动,准备并进行新闻发布。

•Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments.

通过杂志、报纸和个人关系发现销售机会,与宴会及销售部就销售机会进行协调。

•Disseminates corporate press releases to appropriate local trade and consumer media.

向合适的当地商业和消费者媒体发布公司的新闻。

•Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.

建立向行业出版物定期发送促销新闻的机制,新闻内容包括特别活动和促销活动等。

•Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel.

在酒店的客人和员工中及酒店內开展的活动中公布促销信息。

•Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned.

接受客户和媒体的投诉、申请和询问,并协调相关部门进行处理。

•Coordinates all activities with the Sales Manager.

与销售经理就所有活动进行协调。

•Maintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests.

通过向贵宾提供人性化的服务保持良好的公共关系。例如,为贵宾的预订提供后续服务,在贵宾及其随行人员到酒店时协助欢迎活动,向贵宾赠送欢迎信。

•Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate.

每日浏览媒体并保留与酒店相关的新闻剪辑,并视情将其呈送至总经理、其它部门、其它酒店和公关部门。

•Maintains mailing list/contact file.

保管邮寄名单和联络档案。

•Maintains hotel photo file

保管酒店照片档案。

•Liaises with Human Resource Director on matters affecting corporate image.

与人力资源总监就影响公司形象的相关事宜进行联系。

•Develop hotel gifts and giveaways.

准备酒店礼品和赠品。

•Builds profile within local market place through attendance at various events and local market place.

通过参与当地市场的各种活动在当地市场上树立良好形象。

•Plans and coordinates sponsorship activities.

策划和协调赞助活动。

•Works with superior on manpower planning and management needs.

和上级领导一起进行人力规划和管理需求。

职位资格和技能

•Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.

具有代表酒店、品牌和公司与顾客、员工和第三方交往的能力。

•Problem solving, reasoning, motivating, organizational and training abilities.

具有解决问题、推理、号召、组织和培训能力。

•Proficient in the use of Microsoft Office.

精通微软办公软件。

•Good writing skills

良好的写作技能。

•Bachelor’s degree in Mass Communications or related field.

具有大众传播或相关领域的学士学位。

•3 years of relevant experience or an equivalent combination of education and work-related experience.

3年相关工作经验,或与此相当的教育与工作经验结合的背景。

其他要求
国际联号工作经历:优先
语言能力:英语-熟练 中国普通话-精通
计算机能力:熟练
年龄要求:26-40岁
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公司地址
杭州
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戴先生
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  • 酒店业--国内高端酒店/5星级
    行业
  • 100-499人
    规模
  • 私营.民营企业
    企业性质
Amber Hotel Hangzhou is a top-ranking 5 star international standard hotel in North of Hangzhou with 126 rooms and suites. The hotel can provide 500 restaurant seats for guests and is a landmark building in north area in Hangzhou, located in 666 Dongxin Rd, Xiacheng District, Hangzhou, walking distance to Xilian Plaza, about 1.3 km far from Zhongda Intime city and only 20 minutes’ drive to the East Railway Station. Convenient transportation, Metro Line 3, Line 4 and Line 5 can reach directly to the hotel; crossing the Liushi highway, Shida highway and Desheng viaduct, the hotel can easily reach the Shanghai and Ningbo through Hangpu highway and Hangyong highway.
杭州安博酒店是杭城北部一流的五星级高端国际酒店。酒店拥有126间精品客房及豪华套房,能同时容纳500人用餐,是城北的标志性建筑,位于杭州市下城区东新路666号,步行可达西联广场,距中大银泰城1.3公里,距离火车东站仅20分钟车程。酒店交通优越便利,地铁3号线一期、4号线二期和5号线均可直达;经留石快速路、石大快速路和德胜高架,酒店可由杭浦高速和杭甬高速直达上海和宁波。
 
The luxury modern decoration style combined with our perfect service, it will make your staying quiet and comfortable. We use environmental room packing totally matched up with Amber environmental ideas. The hotel owned an elegant branded chain Cantonese Restaurant, theme Western Restaurant, Lobby Lounge, Gym, SPA and few types of multi-functional conference rooms, all of these will bring you another new life style.
温馨的住宿环境,将奢华现代的装修风格与殷勤周到的服务完美结合,让您独享城市的静谧与舒适。客房同时配有可更换循环降解的一线环保洗浴用品,不仅为客人提供了极高的消费性价比,同时更秉承了安博酒店一贯的环保理念。酒店还拥有典雅的连锁品牌粤餐厅,主题西餐厅,健身房和SPA,各式多功能会议厅,时尚的酒店设计带给您别样的生活方式……

杭州
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  • 杭州总部:0571-88866108 (9:00-18:00)
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