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Purpose
Develop and execute a marketing income strategy in support of centre strategy and guide the development of plans and components. Needed to deliver income from use of advertising opportunities in the centre and build brand awareness in line with the target customer profile.
Key Accountabilities
To maximize Centre event and advertising spaces’ revenue from internal tenants and external parties.
In-charge of Centre background music and announcement system; LED; lightboxes and event space and roadshows rental to achieve costs and income targets.
Forge close links with brand partners to ensure the sharing of marketing information and plans in order to improve sales and footfall to the Centre.
Pre-event planning, on-site coordination with Marketing Directors, Events Executive, vendors and venue organiser.
Development and implement marketing communications programmes and brand building events / activities to create awareness and drive traffic to the Centre.
To work with and support a cross-functional team on an ongoing basis.
Manage the relationships of local advertising, media, press, web or promotion agencies in support of the centre strategy and a centralised plan.
In close liaison with tenants, develop and update a communication plan in order to maintain a good communication channel between tenants and the Centre.
Monitor and report to Centre and Marketing Directors on potential communications issues/ crisis on a timely fashion.
Deliver ROI analysis and provide marketing reports, as requested, to inform decision making. Provide complete and concise briefings and evaluations as required by the Centre Director on a timely basis to inform decision making.
Achieve and maintain visual standards for centre devised by head office, in compliance with established guidelines.
Communicate updated information regarding promotions, tenants, and other consumer-centric information on voice-out materials including advertisements, press releases and centre website and weibo.
Manage the performance of direct reports, if any, developing and motivating those individuals to maximize their potential and value to the business.
Knowledge and Skills
“佛罗伦萨小镇—成都名品奥特莱斯” 作为华西地区知名的以意大利风情为特色的大型名品折扣奥特莱斯,延续了佛罗伦萨小镇一贯的设计理念,以意大利经典建筑风格为灵感。精致的意式设计、浪漫的异国情怀、多样的品牌选择、诱人的高额折扣及完善的客户服务将使其成为华西地区消费者时尚、旅游的新选择。项目首期建成可租赁面积逾35,000㎡ 商铺目前汇集Gucci(新零售虚拟体验店),Armani,Tod’s,Lane Crawford,Brooks Brothers,Ports,Furla,I.T,UGG,Tommy Hilfiger,Nike,Adidas,Puma,Fila,Converse,Vans,GAP和Folli Follie等众多享誉国内外的知名品牌,提供全年低至2折的折扣优惠。其中Gucci,Prada,Valentino,Jimmy Choo和Polo Ralph Lauren等更是成都特有的奥莱门店。 “佛罗伦萨小镇—成都名品奥特莱斯”坐落于成都市西北,郫都区友爱镇,距离天府广场30公里,距离世界文化遗产都江堰30公里,东侧紧邻G4217成灌高速石家桥出口,交通便捷、意式美景和一体化设施使小镇为华西地区消费者带来充满意式风情的购物体验,成为家人、朋友和爱侣全天候享受购物的钟爱选择。