Main responsibilities
主要职责
 
建立公关的日程表和预算，估计酒店的资源，需要在规定的计划和行动，共同分配在市场营销的商业计划和营销计划
To establish a Public Relation schedule and budget for the hotel and estimate the resources which need to be allocated in conjunction with the plans and actions laid out in the Director of Marketing’s Business Plan and Marketing Plan.
 
通过媒体印刷最大化酒店宣传：
Maximize press relations by:
 
寻求在地方和国家媒体进行发布
Seeking story placement in local and national media
争取媒体报道所有特别活动和节目
Soliciting media coverage for all special events and program
 
该酒店通过新闻发布会，备忘录和新闻故事征集媒体宣传酒店新的设施，娱乐和服务。Generating publicity for new facilities, entertainment, services and functions of the hotel through news releases, memos and story solicitation of the news media.
 
发起对酒店和/或酒店工作人员在当地媒体报道以增加市场对酒店的认识和酒店的声誉。 Initiating and placing the hotel and/or hotel personnel stories in local media that will add to the awareness and prestige of  the hotel. Acting as a liaison between the hotel and the press to answer all media inquiries.
 
作为酒店之间的联络和媒体代理回答所有媒体的查询，建立和维持通过广告和公共关系增进酒店业酒店的良好形象。
To establish and maintain, through advertising and Public Relations, a desired and favorable image of the Hotel within the Hotel industry.
 
举办活动有关的广告和公共关系活动，以改善酒店公共善意的事件。制作并制定一系列事件日历计划和战略。
To organize events/ activities related to the advertising and Public Relations of the Hotel in respect to improving public goodwill. Make and formulate a plan and strategy for a calendar of events.
 
密切监测外界对酒店的反馈信息，并向总经理和销售及市场总监汇报，并建议采取适当行动。
To monitor closely external opinion(s) of the hotel and to feedback such information to the General Manager and Director of Sales & Marketing and recommend the appropriate actions to be taken.
 
出席的官方活动，如有需要和合作伙伴与同事招待这些客人。
To attend official functions as and when required and co-entertain these guests with fellow associates when necessary.
 
通过销售团队征求选择和管理使用的适当的公司礼品清单。
To solicit select and manage the inventory of appropriate corporate gift for use by the Sales team.
 
 
 
审查所有的财产印刷材料，以确保它是正确的措辞，对酒店有良好的影响。
To review all printed material for the property to ensure it is properly worded and the image is reflective of the hotel. All print jobs to have GM approval
 
统筹内部杂志或信件最新的活动信息给与客人公司或总公司工作人员。
Coordinate the production of in-house magazine or newsletter to give updates on activities in the hotel to our guests, clients, corporate head office as well as employees.
 
建立一个资源中心 - 提供报纸和杂志剪报服务和酒店相关出版物，以确保有效的通讯和信息系统。
Create a resource center – offering newspaper and magazine clipping service and hotel related publications to ensure an effective communications and information systems.
 
通过有组织的销售电话/活动/游说发展潜力的商业活动。通过媒体的宣传以增加我们在社会上的地位。
Through organized sales calls/ activities/ solicitations, develop potential events which are media driver, revenue generating; increase our standing in the community.
 
招待客户，内部嘉宾和重点企业，以便保持公共关系，我们可以与他们有网络合作以增加我们的知名度和媒体曝光的机会
To entertain clients, in-house guests and key company contacts responsible for PR so that we can network with them to increase our visibility and chance for media exposure
 
一直掌握有关酒店竞争对手的销售/市场营销战略或新设施的市场情报。 
To stay abreast of market intelligence regarding competitor hotels and their selling/ marketing strategies, new facilities etc.
 
在合适的会议上跟踪和报告竞争对手的活动。
To keep track of competitor’s activities on an ongoing basis and report on them in the appropriate meetings.
 
维持一个有效的跟踪档案和文件的工作体系。
Maintain an effective tracing system for files and paper work.
 

关于雅高酒店集团雅高作为全球领先的酒店集团，在全球110个国家拥有5300多家酒店和10000家餐饮场所。雅高集团拥有行业内最具多样化及完整性的酒店生态系统之一，旗下包括超过40个奢华、高端、中端和经济型酒店品牌，同时还有独到的娱乐和夜生活场所、餐厅和酒吧、服务型品牌寓所、共享住宿酒店、礼宾服务以及联合办公空间等。雅高集团在全球发展最迅速的生活方式酒店领域有着无与伦比的优势——集团以控股股东的身份和Ennismore联手创立了全球规模最大、发展迅猛的生活时尚酒店公司，匠心打造先锋生活时尚酒店品牌，将创意与目标铭刻于心。同时，雅高集团还拥有风格各异的品牌组合及大约23万名团队成员，遍及全球各地。超过6,800万会员受益于雅高集团的全面客户忠诚计划雅高心悦界ALL - Accor Live Limitless ——集礼遇、服务与体验为一体的日常生活方式的贴心旅伴。集团设有雅高可持续发展计划、雅高团结基金会（Accor Solidarity）、RiiSE计划以及“ALL Heartist Fund”专项资金等多项计划，旨在通过商业道德、负责任旅游、环境可持续性、社区参与、多元与融合等多个渠道推动社会的积极行动。雅高集团（Accor SA）成立于1967年，总部设在法国。集团于巴黎泛欧交易所上市（ISIN code: FR0000120404）并在美国场外交易市场（OTC Market）交易（Ticker: ACRFY）。了解更多信息，请访问group.accor.com或者关注我们的Twitter、Facebook、LinkedIn和Instagram账户。