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Main responsibilities
主要职责
-紧密配合市场销售总监执行方案以实现收入增加
Working closely with the Director of Sales & Marketing in producing, implementing and monitoring action plans to ensure the Revenue Plan objectives are achieved.
-提供收入增加建议及精确的预算方法
Recommend revenue maximization strategies and produce an accurate forecasting mechanism.
-研究市场行情,并通过增加销售业务实现收入增加之目的;
Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate
-提供每日预测,内容包括房间夜、平均房价;根据以往记录(如特别活动、季节促销、平均留店时间等),对下周收入计划做出预测
Create daily forecast for all segments includes room nights, ADR and revenue on a weekly basis for the following week based on historical pattern, special events, seasonality, business on book, pick-up trends, average length of stay, short stay / cancellation / no show pattern and lead time.
-对酒店的投诉及意见需在指定预测时作出考虑,以保证计划基础不受限制
Ensure that the denials and regrets for rooms and function space utilization are properly tracked to determine an unconstrained demand forecast.
-对酒店房间的供需状况做监测,以保证单房收益
Monitor rate availability and inventory available for sale in relation to expected demand versus supply of hotel and market to ensure that REVPAR is maximized at all times.
-与前厅部保持紧密联系,监测超额销售及控制房间升级数量;
Work closely with Front office to monitor overselling and ensure that forced upgrades are minimized.
-评估销售合同,保证整体销售方案能够带来利润最大化;
Review wholesale allotment contract as part of the overall business mix optimization strategy.
-保证酒店的供需在合理价位,无论其价位取得渠道为何种方式;.
Ensure that appropriate rates, promotions, packages and inventory are available on all distribution channels
-建立3个月内团队销售的上限并保证整体销售方案能够带来利润最大化;需每周与销售部保持联系,并对此评估;
Establish a dynamic group ceiling for rolling 3-months based on demand forecast according to an optimized business mix strategy and review on a weekly basis with Sales & Marketing.
-依据市场需求、竞争状况及空房率,分析并建议酒店的销售价格层次;
Devise and recommend the Hotel’s tier pricing strategy based on demand forecast, competitive situation and inventory availability.
-与酒店预订部紧密合作保证酒店预订渠道的符合价格管理要求;
Work closely with Reservations Department to ensure that Restrictions and rate parity across all channels.
-对竞争对手信息作出评估并制定销售策略以提高收入份额排名;
Review competitive information reports for benchmarking against competitive set and develop strategy to increase the Revenue Share Position.
-组织每周收益会议向包括总经理、市场销售总监及主要部门负责人汇报;
Conduct weekly revenue strategy meeting with the Revenue Team including General Manager, DOSM and key division heads.
-制定与替他部门协调工作的沟通计划及监督实施;
Communicate strategy to relevant departments and monitor implementation.
-落实其他管理层的要求;
Assumed other duties as request by Management.
-控制酒店客房收益工作,确保酒店客房收益最大化
Controls are applied to achieve a maximization of rooms sales and revenue for the hotel.
-与预定经理紧密合作带领一个积极进取的团队,确保员工积极向上,专业知识丰富,达到客人最大满意度
Work closely with Reservation Manager to motivate an aggressive team skillful at up-selling and/or conversion as required by the business demand whilst ensuring customer service and satisfaction
-确保所有收益管理预定系统正常运行并确保数据的准确性
Conduct quality control checks on all revenue management systems to ensure data accuracy.
-在酒店旺季或者当出租率高于85%时严格控制酒店商务团队,低房价,免费房和免费升级房的价格,确保团队预留房及时确认最终用房量
Controls rates for group business, low yield rooms allocations, complimentary and upgrading, group space blockage and timely wash, especially during the peak season and/or high demand days when expected occupancy is above 85%
-每月按时完成月度报表
Complete and analyses the month end reports.
-与雅高集团保持紧密联系,并定期更新酒店的信息和客房信息以备销售。TARS和GDS需时刻保持库存的充足房量提供给高收入阶层
Works closely with Corporate Office, updated hotel information and facilitates room sale on a regular basis. Reviews TARS and GDS rates and availability, keeping sufficient inventory for high yield segments
-执行任何管理层给予的任何合理的任务
Perform any reasonable task as requested by Management.
作为全球领先的酒店集团,雅高在全球110个国家运营超过5500家酒店,拥有行业内最具多样化的知名酒店品牌,包括莱佛士、费尔蒙、索菲特、铂尔曼、瑞士酒店、诺富特、美爵及宜必思等。2024年将在大中华区域迎来700家酒店的发展里程碑。在刚刚过去的2023年,雅高大中华区开设了多家引发行业和市场强烈关注的酒店,包括澳门银河 莱佛士、香港梦卓恩酒店、青岛尚美雅高瑞享酒店(品牌首店)以及庆祝了铂尔曼酒店在大中华区的第50家酒店。2024年,雅高大中华区将继续大展宏图,通过多个万众期待的酒店开业项目达成700家酒店的发展里程碑,如上海北外滩金辉索菲特酒店、五间美憬阁酒店以及首个诺富特公寓项目等。雅高集团的全面客户忠诚计划“雅高心悦界ALL - Accor Live Limitless”也已推出面向中国宾客的专属定制版本,在酒店礼遇基础上更提供独家尊享生活时尚体验,如法国网球公开赛和蒙特勒爵士音乐节的VIP体验等。秉承可持续转型愿景,雅高大中华区致力于携手包括锦江集团、携程集团和麦肯锡在内的各方合作伙伴,共同引领整个酒店业将中国打造成为一个更环保的生活、工作和探索目的地。