招聘E-Business Manager电子商务经理_北京首都机场东海康得思酒店招聘信息-最佳东方

PRINCIPAL RESPONSIBILITIES 主要职责

1.Create individual marketing plans for the hotel to drive revenue across all online customers segments.

为酒店建立市场推广计划来提高在线客户市场的收益。

2.Supervise online marketing campaigns with approved online agency.

监督并授权网络媒介进行的市场推广活动。

3.Research and develop promotions/partnerships with local attractions to further hotel’s web presence and online revenue, and negotiate on behalf of the hotels in the region for new online marketing initiatives.

通过与当地景点合作，开发促销计划/伙伴，以增强酒店网页的内容及在线收益，并代表酒店在本地洽谈新的在线市场推广。

4.Locate and add our hotel to new partner marketing linking opportunities.

把握适当时机向新合作伙伴推广并准确定位。

5.Plan and execute tactical marketing plan through strategic third party channels according to brand strategies.

依据品牌战略，通过第三方渠道，指定并执行具体的市场推广计划。

6.Maintain ongoing communication with key local and regional third party accounts.

维持与现有本地区域内关键客户的沟通。

7.Manage the development, execution and tracking of offers on the LHG CRM marketing tool.

在LHG集团沟通工具方面的管理，执行并记录所有特别促销。

8.Design marketing strategies to drive stay-related revenue, as well as offers that will generate repeat business for participating hotel.

设计市场推广战略以增加入住的收益，并未参加该活动的酒店产生持续的收益。

9.Own the development and implementation of promotional offers to ensure timelines to market.

发展和运用促销计划已确保市场推广中的实效性。

10.Liaise with hotel operations teams on implementation of offers. Ensure offers are properly tagged and are being tracked.

在具体促销计划上与酒店运作部门协调。确保所有促销价格被正确标记和追踪。

11.Track, measure and provide analysis on success rate and “Return on Investment” to ensure we optimize on all future offers.

追踪，衡量并针对投资报酬率提供分析，以确保酒店未来定价的最优化。

12.Analyze user behavior on Special Offer Pages and Destination Sites to help optimize on initiatives going forward.

通过特别促销网页及目的网站分析用户行为，并协助使其优化效应最大化。

13.Perform others duties assigned by the management.

履行管理层按安排的其他工作职责。

REQUIREMENTS职位要求

Required Job Knowledge/Skill 专业知识技能

1.Knowledge of basic marketing objectives, tactics and strategies required; (preferred experience with online marketing and advertising planning and management).

了解基本的市场推广目标，技术及战略（拥有在市场，广告筹划经验者优先）

2.Strong communication skills, both verbal and written.

优秀的沟通能力，包括口头和书面表达。

3.Solid understanding of working with dynamic websites and utilizing a content management system.

深刻理解动态网站工作原理并运用网站内容管理系统。

4.Intellectual and analytical curiosity-initiative to dig into the “why” of various results.

优秀的分析能力-主动对各种结果去挖掘“为什么”。

5.Advanced computer skills and detailed knowledge of various computer programs, including a strong proficiency of MS Excel and Access. Adobe Photoshop and rudimentary HTML knowledge is a plus.

出众的计算机技巧及对各种电脑程序的深入了解，包括熟悉掌握微软Excel及Access软件。了解Adobe Photoshop及HTML网页知识更佳。

Education 教育学历

Preferred degree in Marketing, Advertising and/or communication.

拥有市场推广，广告或市场传讯方面的学位尤佳。

Experience 工作经历

Minimum 2-3 year experience in similar capacity with international chain hotels.

具备在5星级国际品牌酒店2-3年相关工作经验。

2017年11月1日 — 香港朗廷酒店集团宣布北京首都机场东海康得思酒店揭幕，成为首间进驻北京的康得思品牌酒店，以配合集团的长远发展策略。酒店前称北京首都机场朗豪酒店，在正式更名为“康得思”CORDIS品牌后将继续由同一酒店管理团队进行管理。朗廷酒店集团于2015年在全球推出“康得思”CORDIS品牌，该品牌英文名在拉丁文中译为“心”，旨在致力为宾客呈献发自内心的挚诚服务、联系无间的便利、时尚脱俗的品味享受，以及与别不同的亲切住宿体验。毗邻北京首都机场的康得思酒店为涉外五星级酒店。格调时尚，高科技配套一应俱全，为经常穿梭各地的旅行者，带来便利的惬意住宿和贴心服务。酒店楼高六层，设有268间装潢典雅的豪华客房及套房、创新而时尚的餐厅及酒吧、设备齐全的健身中心，以及设施先进的宴会及活动场地。