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职位描述
C&E 方向
对市场销售活动的各个方面进行监管和指导。职责包括对促销策略和市场计划的开发与策划实施监管;对市场销售计划的发展和实施进行监管和协助;管理市场销售团队,并汇报计划的有效性。本职位还需要与区域销售与市场办公室进行直接的例行交流。
制订年度收益计划、市场预算及预测。
制订与收益计划相关的工作计划,以确保收益计划目标得以实现。
向市场销售部总监提供专业的咨询服务。
协调保持和增加业务量的各种方法,包括广告、促销、个人销售、宣传、社区关系、特别销售项目等。
通过联谊、入会和加入其它行业组织来积极参与社区事务。
定期检查销售与市场部员工的活动报告,以确保销售目标的实现。
对酒店内部宣传品的视觉效果进行定期检查,以确保它们能够达到品牌标准。
与餐饮部进行协调,组织并推进特殊项目的实施,以促进在社区内部的餐饮销售工作,包括并不仅限于举行各项体育比赛、舞会、聚会及美食节等。
与酒店外的个人交往,包括并不仅限于客户、会议局、当地的酒店协会、政府旅游部门、航空公司、 旅行社、旅行运营商、竞争者及其它当地社区成员。
•Oversees and directs all aspects of the Sales and Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing plans; oversee and assist with the development and implementation of the sales and marketing plan; management of the sales and marketing team and reporting on effectiveness of the plan. Responsibilities also require direct and routine interaction with Regional Sales and Marketing office.
•Produce the Annual Revenue Plan, Marketing Budgets and Forecasts.
•Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved.
•Provides a professional, advisory support service to the DOSM.
•Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.
•Enhance the image of the hotel in the local community
•Participate as an active member of the community through associations, memberships and other trade organizations
•Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met .
•Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards .
•Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.
•Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community
职位资格和技能
具有代表酒店,品牌和公司与顾客,员工和第三方交往的能力。
具有解决问题,推理,号召,组织和培训能力。
精通微软办公软件。
良好的英语表达能力。
良好的沟通和写作技能。
具有营销,市场或相关领域的学士学位。
4年相关工作经验或类似的管理经验,或与此相当的教育与工作经验结合的背景。
•Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.
•Problem solving, reasoning, motivating, organizational and training abilities.
•Proficient in the use of Microsoft Office
•Good English communication skills
•Good Communication and writing skills
•Bachelor’s degree in Sales, Marketing or related field.
•4 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience.
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