收益管理总监 Director of Revenue Management
2万-3万
停止招聘
发布于 2018-12-03
收益管理总监 Director of Revenue Management
2万-3万
北京 | 5年以上 | 本科 | 招1人
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职位描述

To prepare weekly and monthly rooms occupancy and average rate forecast through the use of Business Intelligence and Revenue Management applications (IDeaS software where available).

To provide strategic consultation on effective revenue generating processes through Spirit / Reserve inventory usage, rate control management, pricing and distribution.

To ensure optimal inventory controls are in place for FIT / Group and for the hotel as a whole.

To conduct Weekly Yield / Revenue Meeting, presenting the upcoming revenue management tactics and challenges.

To monitor and constantly adapt pricing tactics in the context of competitor strategies and market fluctuations.

To ensure the inventory distribution through all channels is in line with Hyatt’s distribution strategy and closely monitor business shifts between channels (Channel Management).

To optimize and monitor the hotels search optimization strategies (SEO).

To find and evaluate new channels of distribution in liaison with the hotel’s Director of Marketing / Sales and in-line the Hyatt’s Corporate policies and guidelines.

To manage the 3rd party retail channels of distribution and ensure optimal presence on their sites. Liaise with 3rd party on-line vendors on a regular basis and create distinct production and market share goals.

Liaise with the Sales department in finding opportunities to convert traditional wholesale business to and be present on existing and new B2B and B2C on-line distribution channels.

Ensure existing connectivity is utilized and dynamic pricing forms the bas when negotiating margins, in line with Hyatt’s Corporate policies and guidelines.

To ensure Daily Pricing Strategies (DPS) are optimized and to review and assist in the re-design of the pricing strategies if necessary (in hotels that have converted to DPS, otherwise Rate of the Day optimization is applicable).

To recommend and implement the hotel’s pricing and distribution strategy for Hyatt.com, ensuring the room rate and special offers are in line with the hotels overall pricing strategy.

Liaise with Marketing Communications Manager in ensuring room rate and special offers information on the Hyatt.com is updated.

To assist all the revenue departments in maximising revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis.

To assist the Director of Marketing / Director of Sales in the preparation of the Monthly Marketing Meeting – the forum to discuss the hotel’s future sales and marketing tactics and strategies, addressing critical issues and evaluate past strategies.

To manage the re-engineering and enforcement of business processes in all areas to ensure data cleanliness and data integrity.

To ensure together with the Director of Marketing / Sales that Hyatt’s Tactical Marketing Plan is supported where relevant through local marketing activities such as targeted newsletters or local advertisement.

To provide the hotel Marketing Team with business intelligence based on Cognos data mining solutions and secondary resources (PMS reports).

To ensure the accuracy and validity of the data presented in the Cognos cubes.

To provide the hotel team with external market intelligence using tools such as Competitive Intelligence, Rate View, Future Pace, Omniture and Internet web sites and other corporate resources.

To guide the Hotel Executive Team to have a structured approach to tactical and strategic marketing in liaison with the Director of Marketing, using all internal and external tools available and providing standard analytical reporting to ensure the adopted tactics are measurable (i.e. promotion tracking).

To undertake in depth business analysis, for all revenue generating departments including Food & Beverage, Catering and Spa, making recommendations on long-term strategies and short term tactics in liaison with the Director of Marketing and the respective Outlet Manager / Director.

Ensure the guidelines for data collection, data input, data cleaning and data usage are being followed throughout the hotel and conduct regular training to the relevant departments.

To conduct regular training to Front Office, Sales and Marketing, Reservations on the definition of the marketing standard codes i.e. Purpose of Visit, Rate Markets / Segmentation etc. and their importance in marketing analysis.

To constantly develop and update the hotel’s “ideal” customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings.

To work in close collaboration with the Marketing Communication Manager to ensure the chosen marketing communications are consistent with the hotel’s targeted customer’s profile, preferences, and behaviours.

To offer quantitative information to Marketing Communications regarding the targeted market’s size, yield, booking, past promotion results, etc, for planning and ROI calculation.
 prepare weekly and monthly rooms occupancy and average rate forecast through the use of Business Intelligence and Revenue Management applications (IDeaS software where available).

To provide strategic consultation on effective revenue generating processes through Spirit / Reserve inventory usage, rate control management, pricing and distribution.

To ensure optimal inventory controls are in place for FIT / Group and for the hotel as a whole.

To conduct Weekly Yield / Revenue Meeting, presenting the upcoming revenue management tactics and challenges.

To monitor and constantly adapt pricing tactics in the context of competitor strategies and market fluctuations.

To ensure the inventory distribution through all channels is in line with Hyatt’s distribution strategy and closely monitor business shifts between channels (Channel Management).

To optimize and monitor the hotels search optimization strategies (SEO).

To find and evaluate new channels of distribution in liaison with the hotel’s Director of Marketing / Sales and in-line the Hyatt’s Corporate policies and guidelines.

To manage the 3rd party retail channels of distribution and ensure optimal presence on their sites. Liaise with 3rd party on-line vendors on a regular basis and create distinct production and market share goals.

Liaise with the Sales department in finding opportunities to convert traditional wholesale business to and be present on existing and new B2B and B2C on-line distribution channels.

Ensure existing connectivity is utilized and dynamic pricing forms the bas when negotiating margins, in line with Hyatt’s Corporate policies and guidelines.

To ensure Daily Pricing Strategies (DPS) are optimized and to review and assist in the re-design of the pricing strategies if necessary (in hotels that have converted to DPS, otherwise Rate of the Day optimization is applicable).

To recommend and implement the hotel’s pricing and distribution strategy for Hyatt.com, ensuring the room rate and special offers are in line with the hotels overall pricing strategy.

Liaise with Marketing Communications Manager in ensuring room rate and special offers information on the Hyatt.com is updated.

To assist all the revenue departments in maximising revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis.

To assist the Director of Marketing / Director of Sales in the preparation of the Monthly Marketing Meeting – the forum to discuss the hotel’s future sales and marketing tactics and strategies, addressing critical issues and evaluate past strategies.

To manage the re-engineering and enforcement of business processes in all areas to ensure data cleanliness and data integrity.

To ensure together with the Director of Marketing / Sales that Hyatt’s Tactical Marketing Plan is supported where relevant through local marketing activities such as targeted newsletters or local advertisement.

To provide the hotel Marketing Team with business intelligence based on Cognos data mining solutions and secondary resources (PMS reports).

To ensure the accuracy and validity of the data presented in the Cognos cubes.

To provide the hotel team with external market intelligence using tools such as Competitive Intelligence, Rate View, Future Pace, Omniture and Internet web sites and other corporate resources.

To guide the Hotel Executive Team to have a structured approach to tactical and strategic marketing in liaison with the Director of Marketing, using all internal and external tools available and providing standard analytical reporting to ensure the adopted tactics are measurable (i.e. promotion tracking).

To undertake in depth business analysis, for all revenue generating departments including Food & Beverage, Catering and Spa, making recommendations on long-term strategies and short term tactics in liaison with the Director of Marketing and the respective Outlet Manager / Director.

Ensure the guidelines for data collection, data input, data cleaning and data usage are being followed throughout the hotel and conduct regular training to the relevant departments.

To conduct regular training to Front Office, Sales and Marketing, Reservations on the definition of the marketing standard codes i.e. Purpose of Visit, Rate Markets / Segmentation etc. and their importance in marketing analysis.

To constantly develop and update the hotel’s “ideal” customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings.

To work in close collaboration with the Marketing Communication Manager to ensure the chosen marketing communications are consistent with the hotel’s targeted customer’s profile, preferences, and behaviours.

To offer quantitative information to Marketing Communications regarding the targeted market’s size, yield, booking, past promotion results, etc, for planning and ROI calculation.

其他要求
国际联号工作经历:优先
语言能力:英语-熟练
计算机能力:精通
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公司地址
朝阳区建国门外大街2号银泰中心A座
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  • 酒店业--国际高端酒店/5星级
    行业
  • 500-999人
    规模
  • 中外合营(合资.合作)
    企业性质
北京柏悦酒店座落于朝阳区长安街沿线北京银泰中心的中央主楼,与中国国际贸易中心遥相对望。作为大中华区的第一家柏悦品牌酒店,北京柏悦酒店自开业以来,一直致力于为客人打造舒适优雅的入住体验。酒店拥有246间豪华客房与套房,均于2019年初完成了整体的翻新升级,卓越的建筑设计融合高品位的艺术精髓,考究而细腻的装饰和设施,以低调奢华又具个性化的方式关注每一个细微之处,为客人的下榻之旅增添品味与优雅。酒店的三间餐厅和酒吧分别呈现不同的风格和用餐体验,包括66层北京亮餐厅 - 拥有360度视角将古城北京的韵致和现代化大都市的风情尽收眼底;65层的北京亮酒吧 - 充满现代气息的酒吧,客人将在此伴随着爵士音乐,在云端品味美酒与生活;以及63层全新揭幕的锦庭 - 氛围温馨舒适,富有艺术感的中餐厅,提供地道的中式菜肴、西式简餐和小吃,以及应季美味下午茶。厨师团队将国际美食与本地的饮食文化相结合,为客人带来味蕾和感官的双重感受,更有专业的侍酒师团队巧妙搭配醇酒佳酿,将体验升华。我们热诚邀请您加入柏悦的大家庭!一旦应聘成功,我们会与您签订正式合同,您还将同时享有五险一金、带薪年假、年底花红以及全球凯悦集团的免费住宿等福利。 
朝阳区建国门外大街2号银泰中心A座
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