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Job Summary – (Role Summary) 工作概述﹣(职位概述)
•Oversees and directs all aspects of the Sales and Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing plans; oversee and assist with the development and implementation of the sales and marketing plan; management of the sales and marketing team and reporting on effectiveness of the plan. Responsibilities also require direct and routine interaction with Regional Sales and Marketing office.对市场销售活动的各个方面进行监管和指导。职责包括对促销策略和市场计划的开发与策划实施监管;对市场销售计划的发展和实施进行监管和协助;管理市场销售团队,并汇报计划的有效性。本职位还需要与区域销售与市场办公室进行直接的例行交流。
Essential Duties and Responsibilities – (Key Activities of the role)主要职责﹣(职务的主要工作)
•Produce the Annual Revenue Plan, Marketing Budgets and Forecasts 制订年度收益计划、市场预算及预测。
•Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved制订与收益计划相关的工作计划,以确保收益计划目标得以实现
•Provides a professional, advisory support service to the General Manager向总经理提供专业的咨询服务
•Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc. 协调保持和增加业务量的各种方法,包括广告、促销、个人销售、宣传、社区关系、特别销售项目等。
•Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency 分析以往广告活动及向其它部门负责人和广告机构进行咨询,研究何种广告效果最好,并就此向总经理提出建议
•Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets 与社区及周边市场内的航空公司、旅行社、商行、私人俱乐部和行业协会保持联系,以发展新客户及保持老客户
•Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media 定期对公关活动进行检查,以保证酒店在当地及全国媒体中的影响力
•Manage the development of new products and services 对新产品和服务的开发进行管理
•Oversee the development of new marketing strategies对新市场策略的发展进行监管
•Conduct market research进行市场调研
职位资格和技能
Qualifications –学历
•Bachelor’s degree in Sales, Marketing or related field. 具有营销,市场或相关领域的学士学位。
Experience –经验
•4 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience.4年相关工作经验或类似的管理经验,或与此相当的教育与工作经验结合的背景。
万达酒店及度假村始于2007年,秉承“以人为本,关爱每位员工,温暖每位客人,尽责每位合作伙伴”的核心价值观,及“务实创新,发扬华文化”的公司理念,致力成为全球具有价值、以酒店为核心的资产管理公司。万达酒店及度假村拥有酒店设计、酒店建设、酒店管理三大核心,是全球打通酒店开发全产业链的公司之一,旗下共有五个酒店品牌:奢华酒店品牌-万达瑞华、豪华酒店品牌-万达文华、高端酒店品牌-万达嘉华、高端精选酒店品牌-万达锦华及超中端酒店品牌-万达美华。目前为止,万达酒店及度假村在全国50多座城市管理着超过70余家酒店。 北京万达嘉华酒店是由万达酒店及度假村管理有限公司投资并管理,按照五星级酒店标准建造的一家国际化高档商务型酒店,隶属于大连万达集团,且是北京地区唯一的一家万达自营酒店。 北京万达嘉华酒店坐落于CRD首都文化娱乐休闲区核心地带-石景山万达广场内。毗邻地铁一号线和首都机场巴士石景山专线,至北京首都国际机场只需45分钟车程;颐和园、香山、八大处等旅游胜地驱车25分钟即可到达。308间宽敞舒适的客房及套房可领略迷人的西山或都市美景,营造惬意的入住感受。美食汇全日餐厅、和日餐厅、等风格迥异的餐厅和酒吧邀您共品精致珍馐,同饮香茗佳酿。酒店拥有京西地区首屈一指的会议场地及设施,4间自然采光的会议室空间灵活多变,1,400平方米无柱式中华宴会厅配备70平方米LED屏。一流的水疗中心、健身中心和室内恒温阳光泳池带您畅享轻松时刻。Founded in 2007, Wanda Hotels & Resorts endeavors to be recognized as one of the world’s most valuable asset management companies with a core competency in hotel business. This vision has been achieved through integrated business resources including hotel design, hotel construction and hotel management based on its core values of “People First –practical care to our employees; commitment to all stakeholders and customers.”and corporate belief of “Practical, innovative, rooted in China.”Wanda Hotels & Resorts, as one of the only “one-stop solution”hotel companies in the world with over 70 hotels in over 50 cities in China, currently manages five brands in its portfolio: the ultra-luxury brand Wanda Reign, the luxury brand Wanda Vista, the premium brand Wanda Realm,the select-service brand Wanda Jin, the ultra middle-end brand Wanda Moments.investment and management, according to the five-star hotel standards to build an international upscale business hotel, which belongs to the Dalian Wanda group, and is the only a proprietaryhotel in Beijing area.Wanda Realm Beijing is located in the heart of Shijingshan District and Capital Recreation District (CRD), which isadjacent to the Shijingshan Wanda Plaza and a walking distance to subwaystation (Line 1) and airport shuttle bus station (Shijingshan Line). It is only45 minutes away from Beijing Capital International Airport by car and 25minutes away from the Summer Palace, and Fragrance Hill. Wanda Realm Beijing isequipped with 308 magnificent guestrooms and suites which are designed forunparalleled comfort and pleasure, featuring 3 restaurants with differentcuisines from formal dining to a relaxed buffet. For events large or small,Wanda Realm Beijing is at your service with the leading banquet facilities inthe west of Beijing city. Choose from a graceful selection of fully equippedmeeting rooms, the spectacular 1,400 square meters pillar-free China GrandBallroom is equipped with a 8.5 meters high ceiling and a 70 square meters LEDscreen. 4 flexible and comfortable function rooms with natural lights offer awide configuration of event space. The first-class leisure facilities providesthe business travelers a gathering place to refresh body, mind and spirit,including a state-of-the-art gym and an in-door heated swimming pool.