Essential Duties and Responsibilities – (Key Activities of the Role) 主要职责 - (职务的主要工作) Manage the key Marketing Communication processes at residences including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to Marketing Communications standard operating procedures. 管理公寓的重要市场传讯活动,包括:市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、公寓推广及活动和社交媒体。 Deliver and execute an annual Marketing Plan for all residences events ( included Long stay residents activities), public and media relations, loyalty and channel marketing and other marketing activities. 制定并执行公寓所有活动( 包括长住客活动),公共和媒体关系,忠诚度和渠道营销以及其他市场推广活动的全年计划。 Align marketing communication activities to residence’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity. 保持市场推广活动与公寓主要业务细分市场的一致性,确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。 Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive residences awareness. 发展良好的媒体关系,策划新闻发布会以及其它公关活动。代表公寓与媒体沟通,以促进良好的公关形象,提高公寓知名度和抵消负面影响。 Build continued residences awareness by delivering new residences stories and press releases of promotion or event to media, trade publications and local community. 通过发送新的公寓报道、推广或活动的新闻稿给媒体、商业刊物和本地社区,建立持续的公寓知名度。 Manage residences events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts. 管理公寓的市场活动,包括预算,客人名单、议程/计划、媒体参与、摄影/视频及礼品。 Develop residences and marketing collaterals according to Brand standards for promotions. 根据品牌标准,设计并制作公寓和市场推广的宣传印刷品。 residences image database from official residences photos, event photos, staff photos to use in residences promotion. 管理公寓图像数据库包括官方公寓照片、活动照片和员工照片等,用于公寓推广 Manage residences social media system and processes to support tactical campaigns, engage residences guests and build residences client database. 管理公寓社会化媒体平台,支持策略性促销活动,建立公寓客户数据库。 Manage the reputation and awareness of the residences and Brand in the local city and key feeder markets. 管理公寓和品牌在当地城市和主要客源市场中的声誉和知名度 Monitor awareness of competitor activities and use the information to develop Marketing strategies. 关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。 Required Skills 技能要求 Strong time-management skills and able to multi-task. 较强的时间管理技巧,能够处理多重任务。 Strong writing skills in Chinese and English. 较强的中英文书写表达技巧。 Proficient in the use of all Microsoft Office software. 熟练使用所有的Microsoft办公软件。 Proven ability to work with external vendors to deliver objectives. 能够与外部供应商合作,实现目标的实践能力。 Qualifications 学历 Bachelor’s degree in Marketing, Mass Communications, Media or related field. 市场营销、大众传播、媒体或相关专业的学士学位。 Experience 经验 At least 2 years of relevant work experience and work-related experience. 至少2年的相关工作经验或4年的大学教育和工作经验等效结合。
公寓毗邻仁恒写字楼、商业购物区春熙路、太古里及琳琅满目的本地市场入目皆景繁华举步尽享令您于都市谧静开启非凡人生。公寓距离成都双流国际机场的直线距离约13.5公里 地铁一、二和三号线及多种出行方式选择方便您去往武侯祠、 宽窄巷子、大熊猫繁育研究基地等旅游名胜从心而行。The residences are further situated just adjacent to Chengdu YanLord Landmark, Chunxi Road, Taikoo Li and variety of other attractive places, including local markets. An assortment of travel options make it convenient for you to move about the city. This includes three nearby subway lines – line 1,2 and 3 – that make it easy to get to the city’s major railway stations andnumber of tourist hotspot, including Jinli Street, Wuhou Shrine, Kuan & Zhai Alley and Chengdu Research Base of Giant Panda Breeding. For those travelling to and from by air, the residences are just 13.5 kilometres by straight-line distance from Chengdu Shuangliu International Airport.360间公寓经由匠心打造华丽与巧思并重氤氲着艺术魅力和奢华格调。面积从52平方米至260平方米不等的开阔空间设有单间公 寓及1-3居室房型。其中单间公寓和一居室适合单人或伴侣短期 商旅、休闲下榻2-3居室则以多功能布局和完善的设施成为家庭 休闲度假或长住旅居的心仪居所。The residences feature 360 spacious, well-designed residences that enjoy the special touch of renowned designers. On offer are open-plan residences, along with 1,2 and 3 bedrooms residences ranging from 52- 260 square metres, each with an open space layout. Our open-plan and 1 bedroom residences are suitable for individual business travelers and leisure-stay couples. The 2 and 3 bedroom residences, with their multi-functional layout and fully equipped facilities, are ideal for corporate enterprises with longstay employees and families on leisure vacations or with long-stay needs.