一、文案策划岗位主要职责如下:
1、能够完成项目文案撰写;
2、主动跟进项目工程进度,收集并整理相关资料;
3、配合公司品牌部分文案撰写;
4、参与项目创意策略讨论,提出建议;
5、参与项目的创意讨论,提出合理化的创意观点;
6、配合上级完成相关创意的文字表现工作;
7、主动收集其它广告公司的优秀广告作品;
8、配合上级进行区域竞品的广告表现分析;
9、完成领导布置的其它工作内容。
二、文案策划岗位要求如下:
1、大专及以上学历, 1 年以上相关工作经历 ;
2、良好的写作功底,过硬的文字驾驭能力 , 具有一定的的市场分析能力 ;
3、具有发散型创意思维,善于独立思考,善于沟通,并具备良好的团队合作意识;
4 、了解互联网及各类推广方式,能够熟练撰写发布各类稿件;
5 、熟悉市场推广、品牌策划、活动策划的整个流程。
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