岗位职责:
1.项目产品的营销计划的制定和实施,并解决实施中遇到的特殊事件和重大突发事件
2.拓展项目的市场策略,把握项目在行业中的发展方向,完成项目在行业中的市场定位,及时提供市场反馈;
3.与运营部门配合,制定和实施项目各产品市场推广计划和产品计划;
4.指导、参与市场的开拓、渠道管理等日常工作;
5.建立部门管理制度,挑选和组织部门各个岗位人员,培养、巩固团队骨干;
6.监督并落实项目营销人员的业务知识培训工作;
7.与项目其他部门配合执行项目制定的行政和业务发展方针;
8.完成项目总经理交办的其它事项。
任职要求:
1.专科及以上学历,市场营销专业相关背景;
2.三年以上市场营销管理工作经验;
3.领导力强,视野开阔,具有较强的市场策划和分析能力、沟通能力及良好的团队合作精神;
4.有强烈的工作激情,能承受较强的工作压力;
5.熟练使用office系列软件.
2. Expand the market strategy of the project, grasp the development direction of the project in the industry, complete the market positioning of the project in the industry, and timely provide market feedback;
3. Cooperate with the operation department to develop and implement the marketing plan and product plan for each product of the project;
4. Guide and participate in the market development channel management and other daily work;
5. Established department management system, selected and organized personnel of various positions in the department, cultivated and consolidated team backbone;
6. Supervise and implement the professional knowledge training of project marketing personnel;
7. Cooperate with other departments of the project to implement the administrative and business development policies formulated by
the project;
1. College degree or above, marketing related background;
2. 2. More than 3 years of marketing management experience;
3. Strong leadership, broad vision, strong market planning and analysis skills, communication skills and good team spirit;
4. Have strong working passion and can work under high pressure;
5. Proficient in office software.
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