PRINCIPAL RESPONSIBILITIES 主要职责
1. Develops media contacts, plans press conferences and other
press activities. Acts as hotel’s liaison with media to promote
good publicity and counteract bad publicity.
与媒体人士联系,策划新闻发布会以及其他新闻活动。代表酒店
与媒体联系,以促进良好的公关形象,抵消一切不良影响。
2.Develops and organizes promotional activities, coordinates with
departments concerned; invites VIPs and media to promotional
activities, prepares and issues press releases.
开发和组织促销活动,与相关部门协调,邀请嘉宾和媒体参与促销
活动,准备并进行新闻发布。
3.Establishes sales leads from the study of magazines,
newspapers and form personal contacts; coordinates sales leads
with Banqueting and Sales Departments.
通过杂志、报纸和个人关系发现销售机会,与宴会及销售部就销售
机会进行协调。
4. Disseminates corporate press releases to appropriate local trade
and consumer media.
向合适的当地商业和消费者媒体发布公司的新闻。
5. Establishes a program for sending promotional news to trade
publications on a regular basis releases covering special events,
promotions, etc.
建立向行业出版物定期发送促销新闻的机制,新闻内容包括特别
活动和促销活动等。
6. Prepares promotional press releases on personalities among
guests and employees of the hotel and on newsworthy events in
the hotel.
在酒店的客人和员工中及酒店内开展的活动中公布促销信心。
7. Provides information to other departments on activities within
and outside the hotel which may be useful when dealing with
guests.
向其他部门就酒店内外的活动提供信息,这些信息可能会在与客
户交往中发挥作用。
8. Accepts clients and media complaints, requests, and inquiries
and coordinates handling with departments concerned.
接受客户和媒体的投诉,申请和询问,并协调相关部门进行处
理。
9. Maintains good public relations by extending personalized
service to VIPs. e.g. following up on reservations for VIPs,
assisting in greeting VIPs and groups upon their arrival, sending
welcome letter to VIP guests.
通过向贵宾提供人性化的服务保持良好的公共关系。例如,为贵
宾的预定提供后续服务,在贵宾级其随行人员到酒店是协助欢迎
活动, 向贵宾赠送欢迎信。
10. Maintains clipping files pertaining to the hotel(s) based on daily
perusal of the media.
每日浏览媒体并保留与酒店相关的新闻剪辑。
11. Builds profile within local market place through attendance at
various events and local market place.
通过参与当地市场的各种活动在当地市场上树立良好的形象。
12. Monitors awareness of competitor activities and use information
when developing PR strategies.
观察竞争对手的活动并利用此类信息发展公关战略。
13. Plans and coordinates sponsorship activities.
策划和协调赞助活动。
14. Perform others duties assigned by the management.
履行管理层按安排的其他工作职责。
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