市场传媒总监 Director of Marketing Communications
1.2万-1.5万
停止招聘
发布于 2024-09-26
市场传媒总监 Director of Marketing Communications
1.2万-1.5万
陵水 | 5年以上 | 本科 | 招1人
停止招聘
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职位描述

PURPOSE OF POSITION 职位目的

To be responsible for the daily leadership of the Marcom team in the key areas of media coverage, collateral and publications, special events/promotions,community relations and advertising.

负责领导市场传媒部日常工作,制订有效的市场传讯策略, 严格按照品牌标准执行酒店印刷品、特别活动、社会关系和广告项目。

 

KEY ROLES & RESPONSIBILITIES主要职责

·        Maintains good working relationships with local and international media

·        与国内外媒体保持良好沟通及关系

·        Maintains current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors

·        维护媒体资料,包括,本地及国内外,旅行商,生活类,娱乐类,商务及美食等

·        Executes media placements for hotel through news releases and personal contacts

·        通过新闻稿及各类人物事件传递酒店信息

·        Develops business and leisure travelpromotions and release to press and/or target audience

·        对商务及旅行客人有目的的进行促销推广

·        Explores valuable media trades whereappropriate

·        发展与沟通有价值的媒体

·        Serves as hotel spokesperson, whenappointed by General Manager, to make all official

·        在总经理的指定下,以酒店官方发言人的身份发表言论

·        statements for hotel to media,especially during crisis situations

·        保持酒店对外媒体形象,特别是危机公关情况下

·        Maintains photo/electronic library ofhotel ExCo and all other aspects of hotel

·        建立酒店电子图片库,包括行政委员会,酒店官方图片及各类活动图片

·        Maintains and update hotel’s websiteand hotel’s pages on RHR website

·        维护和更新酒店官方网站

·        Arranges photography of VIP guestsand maintain archives

·        为所有接待的贵宾留影并简历档案

·        Submits stories/photos to media andRHR regularly

·        定期向媒体及集团呈交酒店新闻和相关图片

·        Monitors news coverage and circulateinternally

·        监控媒体新闻报道,并递交相关部门阅读

·        Maintains updated hotel press kit to includenews releases, ExCo biographies & photos

维护并更新酒店媒体资料库,包括新闻稿,行政人员资料和照片

·        Assists Director of Sales andMarketing in developing and producing sales support materials for hotel(newsletters, brochures, mailers, promotion materials, in-room information,guides, etc.)

·        协助市场销售总监执行促销计划及针对性广告宣传物料,如新闻简报,宣传册,电子邮件,客房内宣传页等)

·        Assists Director of Food and Beveragein development and production of signage, menus, and other F&B collateralmaterials

·        协助餐饮总监执行促销海报,餐单及相关宣传资料的完成

·        Monitors all printed materials foradherence to corporate identity standards

·        确保酒店所有印刷品符合品牌标准

·        Coordinates all special events andpromotions and maximize publicity (example: Raffles Hotel Annual Wine, Food &Arts Experience, New Year’s Eve Gala Ball, festive events, local radiopromotions, community events etc)

·        协助举办特别晚会及促销活动,最大限度地进行宣传推广(例如:莱佛士酒店(Raffles Hotel)年度葡萄酒盛宴,食品和艺术体验,除夕欢庆,节庆活动,当地电台宣传,社区活动等)

·        Establishes PR & Communicationsprograms that will benefit and support sales and F&B strategies andinitiatives

·        建立基于支持客房销售和餐饮销售的公共关系及传讯策略计划

·        Evaluates request for hotel donationsof services/financial participation from civil, social and charitableorganizations; respond to requests, coordinate reservations and preparation ofgift certificates

·        正确评估酒店社会和慈善组织的捐款申请,协调预订和准备相关礼券

·        Coordinates joint fundraisers andother community promotions

·        协调联合募捐和其他社区推广活动

·        Serve as hotel’s representative onmajor civic or community programs

·        作为酒店代表积极参与各类社会化公益活动

·        Assist with creation andimplementation of local, regional and international advertising

·        协助建立和实施本地,国内和国际广告计划

·        Conduct regular department training –with focus on employees’ career development

·        定期进行部门培训 –特别注重员工的职业发展

·        Contribute to employee newsletter,announcements and other printed materials published by Human Resourcedepartment

·        协助人力资源部完成员工新闻简报,人员任命和其他印刷品制作

 

PERSONAL ATTRIBUTES个人技能

·        Fluency inEnglish language; ability to speak and present clearly and effectively

·        优秀的英文口头表达及书写能力

·        Excellent leadership,interpersonal and communication skills

·        优秀的领导力,人际交流及沟通能力

·        Ability towork independently

·        独立承担并完成工作的能力

·        Analytical,pro-active and innovative mind

·        具有良好的分析能力,具有积极主动和创新的理念,

·        Detail-orientedand highly reliable in thorough execution and follow-through

·        工作细致并具有高度责任感,能准确执行相关工作并完成后续跟进工作

·        Serviceexcellence mindset

·        良好的服务意识与心态

·        Highintegrity and ability to keep confidentiality

·        正直及保密能力

 

QUALIFICATIONS教育资历

·        Bachelor’s Degree

·        学士学位

 

EXPERIENCE工作经验

·        5 years’ experience in Marketing Communications/Public Relation

·        有至少5年担任市场传媒或公共关系的经验

其他要求
国际联号工作经历:优先
语言能力:英语-熟练
计算机能力:熟练
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公司地址
海南陵水县英州镇清水湾大道
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  • 酒店业--国际高端酒店/5星级
    行业
  • 500-999人
    规模
  • 外商独资.外企办事处
    企业性质
Raffles Hainan Clear Water Bay - 12 Kilometers Pristine Beach, overlooking the deep blue tropical waters, an oasis of calm and charm. Raffles Hainan Clear Water Bay - is an oasis by landscaped the 160 , 000sqm tropical gardens over looking the sparkling waters ofClear Water. The hotel has 281 elegant rooms and 32 private private villas, 5 distinctive restaurants and bars respectively serving Chinese, Asian and Western food, fashion, a blend of Chinese and Western. The hotel creates exceptional unique quality and luxury atmosphere, is a quality traveler's spiritual habitat, for every visiting guest to deliver a touch of luxury.酒店坐落于世界第三个“会唱歌的沙滩”清水湾,12公里纯美白沙延绵,是俯瞰中国南海的绝佳海滩位置之一。占地面积16万平方米,拥有11万平方米郁葱热带花园环绕,营造出静谧的自然环境,宛若将宾客包裹在一片宁静的绿洲中。酒店拥有281间格调高雅的客房和32栋私密精致的私人别墅,5间各具特色的餐厅与酒吧分别提供中餐,亚洲餐食和西餐,时尚入流,中西合璧。酒店营造出卓越不凡的独特品质及奢华的氛围,是品质旅行者的心灵栖所,为每一位到访的宾客传递触动心灵的奢华。
海南陵水县英州镇清水湾大道
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