Director of Sales & Marketing
2万-3万
投递简历
发布于 06-26
Director of Sales & Marketing
2万-3万
上海-普陀区 | 3年以上 | 大专 | 招1人
投递简历
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职位福利
职位描述

1.
Sales
Functions销售职能





·
Implements sales policies and procedures of the hotel



完成酒店销售政策及程序。



·
Recommends contracted room rate structure including
corporate/Leisure rate, wholesale rates, group rates, OTA rate, etc. ensuring
maximum revenue generation.



提出合同房价的指导结构确保酒店收益,包括公司/旅行社合同价,旅游/商务团队,批发商,OTA价格等。



l Responsible for setting up sales
goals for all individual in the team and ensure that there is performance
review conducted periodically for all individuals with coaching and guidance
provided, to ensure that the personal and team target is met.



负责为销售人员分别设立销售目标,给予其指导和建议,确保所有销售人员都能够完成各自的目标。



l Create , evolve and
drive relationships and networks with all the accounts portfolio and to
access and evolve strategies as necessary to increase revenue.



建立、参与及致力于与所有客户建立档案,并参与必要的战略,确保收入的增长。



l Responsible for
conducting weekly/ monthly / quarterly/ yearly review on business
performance and work plans and action for individual in the team.



确保每周/月/季及年度的生意评估,并为销售人员制定工作计划及行动。



l Develops sales and
marketing plan and budget to reflect the company’s and the hotel’s goals and
objectives in maximizing revenue generation and profitability.



拓展销售和市场计划,产生收入及利润制定相应的预算。



l Responsible for
establishing and directing the marketing and sales activities of an
organization including advertising, public relations and reservation
department.



负责建立并指导酒店的市场销售活动,包括广告、公关及预订各部门。



l Provides leadership
in the areas of Sales and Marketing and works closely with other division
heads-directing, managing and coordinating an efficient and effective sale and
marketing plan for the hotel.



领导市场销售部并与其它部门紧密合作,管理及协调,以便使酒店的市场销售计划能够高效地实施,



l Creates and oversees
the implementation of special programs following the business plan to ensure
marketing objectives are achieved through:



依据商业计划书建立并监管特别项目以便市场目标的达成,包括



o Increasing average
rate 平均房价的增长



o Increasing overall
occupancy 整体入住率的增长



o Enhancing the
image of the hotel in the local community



酒店在当地的公众形象的树立



l Directs and overseas
the company marketing function to identify and develop new customers for
products and service.



指导并监管酒店市场部门,指出并发展新客户。



l Researches and
develops strategies and plan which identify marketing opportunities and
recommends the General Manager of the way to increase high yield business
volumes.



研究并开展战略计划,指出市场机会,并将增加生意的方法推荐给总经理。



l Analyses and
evaluates the effectiveness of sales, methods, costs and results.



分析及评估酒店销售、方式、成本及结果的效果。



l Supervises the
planning and development of the hotel marketing and communication materials.



监管及计划酒店市场传讯材料的推广。



l Works closely with
Corporate Revenue in managing and supervising the sales department.



与总部收益人员紧密合作,管理并监督销售部门。



l Maintains and
upgrades communication networks to ensure that the hotel has a competitive
advantage in information and sales leads.



维护并更新对外所发布的信息,确保酒店在销售推广中处于优势地位。



l Organizes and
promotes, in cooperation with the Food & Beverage Department, special
projects to stimulate Food and Beverage Sales with the community



与餐饮部合作,组织并推广对外的餐饮项目。



l Furnishes monthly
sales & marketing report on a timely basis to the general manager and
corporate office.



准时完成月度市场销售报告,并提交总经理及总部。



l Appraises
performance of Sales & Marketing personnel in managerial level periodically
according to Human Resources policy and initiates appropriate corrective
measures to improve deficiencies.



根据人力资源相关政策进行市场销售经理级别人员的绩效评估,并针对其弱项进行有效地纠正。



l Provides and
supports the most effective training to all staff regularly.



为员工定期提供并高效的培训



l Performs other
duties as assigned by the general manager.




总经理分配的其他任务。



2.
Marketing
Planning



市场战略





·
Through the use of the STR Report participates in the
development of marketing strategies for specific accounts or segments.



通过使用市场报告(STR)参与到发展专向款或部分市场战略策划的发展。



3.
Revenue
Management



收益管理





·
Assists General Manger and Revenue Manager to develop, implement
and keep current the various segments of the marketing communications plan
relating to sales.



协助总经理及收益经理发展,完成并保持现存关于销售相关的部分市场沟通计划。



·
Sits in and actively participate in the regular revenue strategy
meetings and implement actions relevant to sales.



积极参加并参与日常收益战略会议并完成相关销售工作。



4.
Human
Resources and Sales Organization





人员管理及销售团队组织





·
Keeps abreast of current and future competitors’ products,
pricing, and sales programs and deploys resources to efficiently optimize
RevPAR and achieve/maintain the leading market position.掌握当前及未来竞争者的产品,价格及销售计划,并寻找资源完成每间可售房收入的以达到/维护领导市场占有率。



·
Has a nose for talent, hires the best people available from
inside of outside;is not afraid of selecting strong people;assembles
a talented team。



从酒店内部及外部雇佣有才能及见解的人员,不要顾忌选择有才华人员;组合成一个才华横溢的优秀团队。



·
Provides continuous training for the sales team thereby creating
a learning environment/culture.



持续对销售团队进行培训从而创造一个学习的氛围/文化。



5.
Administration



行政管理





·
Establishes and ensures that the Amara Shanghai Management is
strictly adhered to by all personnel achieving maximum productivity levels.



建立及确认所有人员坚持上海安曼纳卓悦酒店的管理完成的劳动生产率。



·
Ensures compliance with Opera/Delphi standards and integrity of
database.



确保销售团队符合Opera/ Delphi标准及数据库的完整性。



·
Be familiar with and use the sales & marketing software
solutions, ie. Nexus, Lanyon. optimize all revenue opportunities.



·
熟悉应用市场销售软件的解决方案,例如Nexus,
Lanyon,同时优化所有收益机会。



·
Establishes sales targets, adjust sales coverage and distribute
accounts in accordance to each sales managers’ strength and potential.



建立销售目标,调整销售覆盖率,并根据每一个销售经理的优势潜力分配客户。



·
Develops expense budget to execute sales related activities.



建立进行相关销售活动使用经费预算。



·
Establishes travel schedules and monitor travel expenses to
optimize sales productivity.



建立出差计划,监督出差费用,提高效率。



·
Sets objectives of sales trips, evaluates results and ensures
follow up actions are taken promptly.



确定每次销售任务的目标,评估结果并确保有合适的行动跟进.



6.
Communications



沟通



·
Maintains active communication and builds teamwork amongst sales
team and the other marketing departments, e.g. Events Management,
Communications, Reservations, in order to achieve commitment to the overall
sales objective of the hotel.



同销售团队与其它市场部门保持积极沟通并建立团队精神,例如会议销售,公关及预定部完成酒店共同销售目标。



·
Builds positive working relationship with all departments of the
hotel; ensures understanding of sales programs and the wants, needs, and
expectations of customers/guests.



与酒店其他部门建立良好合作关系,确保了解销售计划,客户的需求及期望。



·
Develops open communication with General Manager.



与总经理保持沟通畅通。



·
Maintains the highest standards of professionalism, ethics, and
attitude towards all hotel guests, clients, staff and employees.



在酒店客人,同事,员工及雇员沟通时保持高标准的专业性、道德准则及态度。



7.
Guiding
Principle



指导原则





·
Attends training programs as set by the hotel and other departments



参加酒店及部门设置的培训计划



·
Fully complies with the hotel dress code and grooming standards
and business etiquettes as required by the hotel.



完全遵守酒店要求及商务着装的仪容仪表标准要求。



·
To be aware of the hotel hygiene, food and fire safety control
and security standards and procedures in handling complaints or emergency
situation.



处理投诉及紧急情况时,了解酒店卫生,食品,消防及生命安全标准和程序。



8. Others其他



1 ) 执行管理层/部门长合理的其他工作安排

其他要求
国际联号工作经历:优先
比比竞争力
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公司地址
上海普陀区长寿路600号
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职位联系人
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  • 酒店业--国内高端酒店/5星级
    行业
  • 100-499人
    规模
  • 外商独资.外企办事处
    企业性质
The best of Shanghai awaits. Amara Shanghai is a quick 10-minute drive away from the prestigious Jing’an business and shopping district in West Shanghai. A luxurious 5-star hotel of 343 spacious rooms and suites, Amara Shanghai blends the city’s rich heritage with destination dining, modern amenities and impeccable service. The hotel will also have an adjoining office building and retail mall, featuring a myriad of great brands in food and beverage, entertainment as well as lifestyle retail. Slated to open in 2017.位于上海普陀区长寿路的上海安曼纳卓悦酒店是一个综合发展项目, 具有343间豪华客房的酒店,时尚商场及高尚办公楼。时尚商场将推出多样化著名餐饮业,娱乐及时尚生活品牌。酒店位置优越而上海市也是亚洲顶尖金融及商业核心。预计将在2017年营业About Amara Hotels & ResortsAmara Hotels & Resorts offers its guests unique individual experiences. With luxurious and contemporary interiors, and attention paid to every detail, our hotels are as individual as you are. Whether you are staying with us for business, celebrating a special moment in time, or having to rest and recharge, Amara delivers truly individual experiences.We promise to enrich, fulfill and inspire our guests with individual experiences that are cherished and memorable. The memories we create will be as unique as you are.安国酒店与度假酒店为宾客营造独特的个人体验。当代富丽堂皇的设计风格,无微不至的礼遇服务素质,我们酒店彰显出的是独一无二的自我本色——如您个人那样。无论您前来这里是为了公务或庆祝重要时刻,又或是需要休憩充电,安曼纳都能带给您真正属于个人的体验。The Amara GroupAmara Hotels & Resorts is part of the Amara Group, a leading integrated lifestyle group principally engaged in three business areas – hotel investment and management; property investment and development; and specialty restaurants and food services.? We are recognised as the creators of innovative hospitality products.安国控股有限公司安国酒店与度假酒店是由首屈一指的综合休闲集团安国控股有限公司所管理,主要经营的三大业务领域包括酒店投资与管理、产业投资与开发,以及特色餐厅与餐饮服务。我们在开发和推出创意酒店产品服务方面的表现也备受赞誉和肯定。Our Vision and GoalsSharing a common vision and an identical set of values, we strive to deliver a brand experience unique to Amara in our three inter-related core businesses.The Amara Vision is to be recognised as a leading Asian integrated lifestyle group, with premium brands that exude the value, quality and style of our product offerings, and a warm and personalised service that goes beyond the expectations of our customers.Our Core Values allow us to embody the innovative and creative spirit, daring to dream and constantly keeping up with trends. We are committed to providing a quality and superior integrated lifestyle product, delivered with the utmost professionalism and that special touch of Asian hospitality.我们的愿景与目标我们秉持共同的愿景以及相同的价值观,在本身3大互通的核心业务中,矢志阐扬专属安曼纳的服务精神——带给宾客独特的逸乐感受。安国的愿景是成为亚洲首屈一指的酒店品牌,经由我们的服务产品,诠释无与伦比的价值、品质与风采,令每位宾客都能感受到超乎预期、温暖贴心的个人化服务。安国的核心价值让我们得以实践革新又具创意的精神,勇于梦想,与时并进。我们许下承诺,矢志以无上的专业度及亚洲式的独特礼遇,把优质高雅、先进便利的生活方式献给宾客。
上海普陀区长寿路600号
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