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This position is responsible for driving and enhancing -term F&B Marketing strategy under the leadership of the Director of Sales and Marketing and in close collaboration with the Director of F&B / Operations. This role promotes creative F&B messaging to customers through traditional, digital, and social media channels with the goal of enhancing the image of the individual outlets and the overall hotel. This role builds F&B marketing plans and targeted marketing campaigns per outlet, driving consumer awareness and preference, increasing market share, and building
broader brand awareness for the F&B portfolio both within the hotel and Marriott Bonvoy (the portfolio master brand).
This role supports demand generation campaigns, in response to consumer and market dynamics to grow market share. It strengthens preference amongst key travel consumers (on-folio) and local residents (off-folio) through creative and loyalty driven marketing efforts. It collaborates and aligns with internal stakeholders, including F&B operations, communications, brand, digital marketing, content, partnerships, Area Directors of Operations and Marketing, Continent F&B Marketing, to ensure all efforts are effectively directed to the right lifestyle / dining consumers.
This role must develop and maintain excellent strategic relationships and networks with local media, corporate partners, social influencers and community leaders to drive the positioning and reputation in the local market of the signature outlets as well as the overall hotel. Where necessary, the F&B Marketing Manager collaborates with the brand team on consistent pull through of F&B relevant brand programs. The F&B Marketing Manager is also responsible for engaging content on WeChat Mini App and Marriott Bonvoy Asia (if applicable) and nurtures the relationship with the continent F&B marketing team.
万豪国际集团作为世界上最著名的酒店管理公司之一,自座万豪酒店于1957年在华盛顿问世以来,在五十余年的发展中“万豪”以其出色的服务水准、先进的设施和技术以及优异的服务,赢得了公众的广泛赞誉和客户的高度信任及拥戴。现今的万豪国际集团已发展成为拥有3400多家酒店,18个著名酒店品牌,年营业额近130亿美元的全球跨国酒店集团。近年来,万豪一直以其优良业绩居于世界酒店集团之首,并多次被世界著名商界杂志和媒体评为首选的酒店业内最杰出的公司。杭州万豪酒店位于钱江新城核心区域的UDC全景天地,稀缺一线江景,毗邻杭州国际会议中心,市民中心,万象城。酒店预期将于2016年6月底开业,期待酒店业精英加入。为什么选择万豪?成为我们全球大家庭的一部分有很多益处。这包括,你有机会将个人风格和服务带入每日的工作中,并且置身于改变人们生活和创造终身客人的商业活动中。当你加入我们的大家庭,你将获得成长的机会,并因你向客人提供预料之外的服务,以及你对这个行业的热诚而受到赞誉。万豪向所有员工提供具有竞争力的薪资福利。职业发展与培训万豪鼓励革新,并让员工能够分享改变和提高客户体验的主意。我们有成千上万的经理是从内部由普通员工职位提升上来的。因为我们在全球各地拥有数量众多的酒店,以及不同类型的品牌,许多员工在万豪拥有了毕生的、不断发展的职业生涯。我们的员工每年平均接受78小时的培训和34小时的专业发展指导。在这个行业中的不同领域拥有工作机会,以全面了解旅宿业并持续拓展你的职业选择。奖励与认可工作场所及长期服务奖员工推荐奖励及认可年度“员工感谢周”盛会及相关活动“服务精神”社区服务机会工作餐及制服(视具体情况而定)资助或免费住宿(适用于某些国家福利万豪在全球不断地被评为“最佳雇主”,因为我们的企业文化,也因为我们尊重差异性并具有包容性。包括以下这些例子:有竞争力的福利待遇(根据各国劳动法及实际操作有所不同)在全球万豪酒店内享有客房员工价及亲友价在全球万豪酒店内享有餐饮、水疗服务及礼品店内零售商品折扣公司赞助卫生及健康教育活动及项目