- Manages larger, focus accounts or special segments.
管理重要客户或者重点区域。
- Identifies new or existing markets/accounts that meet property sales strategy. 开发适合酒店战略需要的新客户或市场。 - Understands or is familiar with the fundamentals of assigned accounts.了解熟悉客户的背景。 - Develops a sales plan to generate business from identified markets/accounts制定销售计划 ,从所负责客户及市场中获得生意。 - Determines the account’s needs, Marriott’s objectives, and marketing activities of each assigned market/account.确认客户的需求、万豪的目标,以及细分市场/客户的战略。 - Continuously communicates the benefits of the hotel to the customer. 将酒店所提供所拥有的价值传达给客户。 - Drives/manages account transient, group and catering production through improved customer loyalty by excellent account management. 通过有效的客户管理,提高客户忠诚度及散客、团队及会议的产量。 - Negotiates transient rates for assigned accounts.与客户商讨公司散客价。 - Prospects new business through phone solicitation, outside sales calls, customer visits to the hotel, trade shows, sales blitzes, direct mail, newspaper/journal research and other customer interaction or research. 通过电话咨询、销售拜访、接待客户来访、旅游展会、新闻媒体、市场调查等多 种手段拓展新客户。 - Develops marketing intelligence: new product ideas, competition activities, new customer trends and performance. 获取市场情报:如新的项目、竞争对手的活动、市场动向及表现。- Strives to meet measurable targets and goals, as assigned for individual and team. 努力达成个人及团队的目标(可测量)。 - Implements training programs to improve sales efficiency and staff development.参加培训课程,提高销售业绩及技能。- Directs the activities of the proactive team. 管理销售团队日常工作