Digital Marketing Executive 市场专员
停止招聘
发布于 2019-07-22
Digital Marketing Executive 市场专员
北京 | 1年以上 | 大专 | 招1人
停止招聘
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职位描述

 

Major Functions


The Digital Communications Executive is responsible for producing, sourcing and managing content across all of Arcc Spaces brands present in China. The role will work closely with the local teams in Shanghai and Beijing as well as the Digital Marketing Manager based in Singapore.


Major Duties and Responsibilities: ?

·Plan, write, publish and manage through the Arcc Spaces digital channels, incl. content scheduling and analytics. Working across channels such as WeChat and Weibo.

·Create, manage and co-ordinate email communications and digital engagement for our China database.

· Identify issues and opportunities in social media content, report to appropriate parties.

·Monitor user feedback and conduct online audience research to improve and enhance the user digital experience.

·Suggest new directions for driving enquiries and building brand awareness through promotions and thought leadership.

· Keep up-to-date on the latest editorial and user experience techniques and technology to set suitable recommendations.

·Conduct audience research, competitive intelligence, content audits from our key competitors to guide our future directions.

·Support in Chinese translations for content for used on our sites.


Profile:

Required qualifications:

· Graduate/Post Graduate degree relating to Marketing /Communication

· 1-3 year experience in Digital Media

· Knowledge about social media platforms such as WeChat, Weibo, Facebook and LinkedIn

· Proven track record working with social media monitoring tools and distribution platforms such as HootSuite (or similar)

·Excellent communication skills in both written and spoken English and Chinese is crucial

· A passion for online content creation in and outside of work

· Experience of building up a social presence in China


Working Relationships:

Internal- Works closely with the Head of Marketing and Digital Marketing Manager based in Singapore to discuss the direction and strategy for each brand. Daily contact with the local teams in Shanghai and Beijing to get content ideas and an understanding of our business.


External- Interacts with prospects and clients that may contact us via social media channels
This job description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to our organisational needs.



其他要求
国际联号工作经历:优先
语言能力:英语-良好
计算机能力:熟练
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公司地址
北京市怀柔区杨宋镇怀耿路122号
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