n To direct and coordinate all selling activities and to communicate these activities throughout the hotel.
n To review and evaluate the effectiveness of selling activities and adjust as necessary to achieve or exceed the objectives as outlined in the Annual Marketing Plan.
n To ensure room and banquet space inventories are reviewed weekly and strategies are formulated to fill low occupancy periods.
n To make sure all sales proposals, collateral, digital tools, and other sales communications are in line with the hotel’s and HI’s brand standards, and up to date in terms of information.
n To manage all the hotel sales brand contacts, to enforce and maintain the hotel’s brand positioning and concept, agreed upon in the hotel’s Annual Business Plan.
n To prepare, utilise and update an Annual Sales Plan, broken down as necessary by division and/or department.
n To manage all sales strategy, tactics, and action implementations, complying with the Smart Selling approach, in order to create a strong and disciplined sales team who achieve their sales goals.
n To maximise employee productivity through the use of multi-skilling, multi-tasking and flexible scheduling to meet the financial goals of the business as well as the expectations of the guests
n To assist with the preparation of the Annual Business Plan.
n To strategically analyse business performance to facilitate accurate and meaningful forecasting, involving the respective Heads of Department as appropriate.