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Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to IHG Marketing Communications standard operating procedures.
根据IHG市场传讯标准操作流程,管理酒店的重要市场传讯活动,包括:市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。
Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities .制定并执行酒店的所有活动,公共和媒体关系,忠诚度和渠道营销以及其他市场推广活动的全年计划。
Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community.通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区,建立持续的酒店知名度。
Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts.管理酒店的市场活动,包括预算,客人名单、议程/计划、媒体参与、摄影/视频及礼品。
Develop hotel and marketing collaterals according to Brand standards for promotions.根据品牌标准,设计并制作酒店和市场推广的宣传印刷品。
Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards.管理IHG酒店HCM内容管理系统,更新文字和图像,优化内容质量并最好地呈现品牌标准。
Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion .管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等,用于酒店推广。
Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database.管理酒店社会化媒体平台,支持策略性促销活动,建立酒店客户数据库。
Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets .管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度。
Monitor awareness of competitor activities and use the information to develop Marketing strategies.
关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。
INTERCONTINENTAL LHASA PARADISE is located in Lhasa ,the capitaland largest city in Tibet and it means “Place of Budha”.At an altitude of 3,650 meters above sea level, Lhasa is one of the highestinhabited regions on earth.拉萨圣地天堂洲际大饭店,位于西藏最大的城市,也是西藏的首府——拉萨;拉萨在藏语中为“圣洁佛地”之意。拉萨地处海拔3650米的高原之上,是世界上有人居住的最高地区之一。70 kilometers from Lhasa Gonggar Airport, 14 kilometers to Lhasa Train Station. 酒店至拉萨贡嘎国际机场 70 公里,至拉萨火车站14公里。Well decorated 472 rooms and suitesin classic Tibetan style, and equipped central oxygen supplying system.酒店目前有472间客房,每一间客房都安装了中央供氧系统。We offer first class global gourmet food:我们提供品质一流的环球美食:• Cha Lounge 青亭茶廊 • Feast 阳光全日餐厅• Hot Pot Restaurant 门隅火锅餐厅• Long Xuan Cantonese Restaurant 龙轩中餐厅Here you can enjoy quality of life…在这里你能尽情享受品味生活…