招聘PA to EO/Marcom Manager 总经理助理兼市场传讯经理_天津京基皇冠假日酒店招聘信息-最佳东方

• Execute marketing activities to drive revenue streams (including Rooms, Food & Beverage, Banquets & Weddings, Meetings & Events), local awareness (reputation and understanding of hotel brand in the city) and relationships (hotel guests, media companies, local community, and vendors)

执行市场推广促销活动来增长收益来源（包括客房，餐饮，宴会和婚宴、会议与活动），本地知名度（酒店品牌在本地市场的声誉及知晓度）及维持良好关系（企业客户、酒店客人、商业伙伴、本地社区、政府和供应商）。

• Manage the hotel’s marketing communications responsibilities according to IHG standard operating procedures including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events, and Social Media.

管理IHG市场传讯标准操作流程所描述的六大核心职责：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。

• Collaborate with partner teams (including Food & Beverage, Meetings and Events, Sales, Revenue Management/Reservations) on marketing promotions.

与合作团队（包括餐饮、会议和活动、销售、收益管理/预订）就市场推广良好合作。

• Essential Duties and Responsibilities – (Key Activities of the Role)

主要职责 - （职务的主要工作）

• Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to IHG Marketing Communications standard operating procedures

根据IHG市场传讯标准操作流程，管理酒店的重要市场传讯活动，包括：市场推广计划、印刷品与广告的设计制作、内容管理、公共关系、酒店推广及活动和社交媒体。

• Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities

制定并执行酒店的所有活动，公共和媒体关系，忠诚度和渠道营销以及其他市场推广活动的全年计划。

• Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity

保持市场推广活动与酒店主要业务细分市场的一致性，确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。

• Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive hotel awareness.

发展良好的媒体关系，策划新闻发布会以及其它公关活动。代表酒店与媒体沟通，以促进良好的公关形象，提高酒店知名度和抵销负面影响。

• Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community 通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区，建立持续的酒店知名度。

• Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts 管理酒店的市场活动，包括预算，客人名单、议程/计划、媒体参与、摄影/视频及礼品。

• Develop hotel and marketing collaterals according to Brand standards for promotions 根据品牌标准，设计并制作酒店和市场推广的宣传印刷品。

• Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards

管理IHG酒店HCM内容管理系统，更新文字和图像，优化内容质量并最好地呈现品牌标准。

• Manage hotel image database from official hotel photos, event photos, staff photos to use in hotel promotion 管理酒店图像数据库包括官方酒店照片、活动照片和员工照片等，用于酒店推广

• Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database

管理酒店社会化媒体平台，支持策略性促销活动，建立酒店客户数据库。

• Manage the reputation and awareness of the hotel and Brand in the local city and key feeder markets

管理酒店和品牌在当地城市和主要客源市场中的声誉和知名度

• Monitor awareness of competitor activities and use the information to develop Marketing strategies

关注竞争对手的知名度及推广活动并在制定策略时充分利用信息。

Required Skills

技能要求

· Demonstrated ability to interact with and present to customers, employees and third parties that reflects highly on the hotel, owning company, the Brand and IHG. 展示与客户，员工和第三方之间互动与表述的能力，充分诠释酒店，业主公司、品牌和IHG。

· Proven ability to lead, manage and motivate a team

领导、管理和激励团队的实践能力。

· Able to manage projects with different financial budgets and performance objectives

能够以不同的财务预算和绩效目标，管理项目。

· Strong time-management skills and able to multi-task

较强的时间管理技巧，能够处理多重任务

· Strong writing skills in Chinese and English

较强的中英文书写表达技巧

· Proficient in the use of all Microsoft Office software

熟练使用所有的Microsoft办公软件

· Proven ability to work with external vendors to deliver objectives

能够与外部供应商合作，实现目标的实践能力

Qualifications

学历

· Bachelor’s degree in Marketing, Mass Communications, Media or related field. 市场营销、大众传播、媒体或相关专业的学士学位。

Experience

经验

· At least 3 years of relevant work experience or 4 years of combined university education and work-related experience.

至少3年的相关工作经验或4年的大学教育和工作经验等效结合。

天津京基皇冠假日酒店是由洲际酒店集团在天津管理的，由京基集团投资兴建的豪华酒店项目。酒店有设备齐全的客房350多间（套），各式餐厅，超大宴会厅和多个会议室。酒店坐落于津南区八里台镇京基高尔夫球场内，毗邻津南开发区，靠近津港和津晋高速公路沿线，公共交通便利。我们酒店正在寻找睿智体贴、形象专业的员工加入我们的团队。作为回报，我们将为你提供具有市场竞争力的薪酬和福利，遍布全球的集团酒店的员工入住优惠，并为你提供学习新技能和拓展职业生涯的各种机会。你将加入一个杰出的团队，愉快地从事充满乐趣的工作，每天上班时你都会感到精神振奋、充满活力。希望您和我们一起“同洲.共无际”。