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    职位:电子商务副经理Asst. Digital Marketing Manager

  • 职位性质:全职
  • 工作地区:北京市怀柔区
  • 招聘人数:1人
  • 学  历:本科
  • 工作经验:3年以上
  • 所 在 地:北京市
  • 户 籍 地:不限
  • 提供食宿:提供食宿
  • 年龄要求:不限
  • 计算机能力:熟练
  • 语言要求:英语(熟练)中国普通话(精通)
  • 国际联号工作经历:不限
  • 薪资待遇:5千-6千
  • 职位有效期:2020-07-10至2020-10-08

岗位职责/职位描述

Website Content Management

网站内容管理

Ensure website content is always up to date in alllanguages available, updated according to the CMS corporate guidelines.

确保网站内容(所有语言版本)总是最新的并根据CMS企业指导原则。

Liaise with the corporate office for any websiteenhancements.

与集团办公室合作改进酒店网站。

Review and maintain rate and room type descriptions inOWS (e.g. translations, images, etc.) in coordination with the relevantstakeholders.

审查和维护酒店房间的描述和房间类型在OWS(如翻译、图片等)配合相关的利益相关者。

Establish, develop and maintain a keyword matrix forthe hotel and consider when designing website content.

在网站内容的设计中,建立、开发和保持一个酒店的关键矩阵。

Ensure all content (pictures and text) is according tocorporate standards.

确保所有内容(图片和文字) 根据企业标准的。

Create and implement promotional content for specialoffers and packages, in coordination with the hotel’s Marketing and RevenueManagers.

配合酒店的销售和收入经理,为特别优惠和促销包,创建和执行促销活动,配合酒店的销售和收入经理。

Review and amend hotel information available onKempinski.com.

审查和修订 Kempinski.com网站上的酒店信息。

Flexibility to assist corporate office on websiterelated tasks.

灵活的协助总部办公室的相关的任务。

 

SearchEngine Optimization (SEO)

搜索引擎优化(SEO)

Ensure all efficient use of keywords in websitecontent.

确保所有网站内容的关键词得到有效利用。

Review the ranking of the hotel website on searchengines, and update the hotel website with relevant search terms and adequatekeyword frequency to ensure that the hotel website gets the best possible pagerank.

审核酒店网站在搜索引擎的排名,更新酒店网站与相关搜索词,适当添加高频关键词,以确保酒店网站名列前茅。

Review and monitor both the content and search engineranking of competitors’ websites and react appropriately to maintain thecompetitiveness of the Kempinski hotel website.

审查和监控竞争者的网站内容和搜索引擎排名,做出相应的回应来维持本酒店竞争力。

Update and optimize meta descriptions and tags.

更新、优化酒店描述和标签。

 

eMailMarketing

电子邮件营销

Actively develop and maintaina database of corporate and hotel email newsletter subscribers through bothonline and offline solicitation.

积极开发维护集团和酒店的电子邮件订阅者的数据库,包括通过线上和线下征集。

Prepare and send, withregular frequency, a corporate Email Newsletter to all guests/individuals thathave subscribed to receive the hotel e-newsletter.

定期准备和发送企业电子邮件给所有已经订阅了收到酒店的电子通讯的客人。

Ensure emailers are in linewith the strategy and corporate guidelines (i.e. Corporate Identity).

确保电子邮件发送者是符合企业战略指导原则。 (即企业形象)。

 

SocialMedia

社会媒体

Update and manage the corporate representation andsocial media channels as per corporate policies and guidelines.

更新和管理集团和社会媒体的渠道按公司政策和指导方针进行

Ensure the monitoring and active respond of thecorporate social media and review site tool. Ensuring consistent representationof the brand.

确保监控和积极回应的企业社交媒体和评论网站等工具,确保品牌宣传相一致。

 

eMarketingStrategy

电子营销策略

Develop and implement eMarketing initiatives for thehotel key feeder markets to increase the number of qualified visitors to thehotel website thus increasing revenues and conversion.

协助项目开发和实施酒店客源市场的电子营销策略,主要以增加访问者的数量,从而增加酒店的收益和转换。

Identify and develop joint e-commerce initiatives withqualified local, regional and/or national partners/sites.

与本地、区域和/或国家合作伙伴/网站合作,识别和开发联合电子商务活动。

Establish and implement the hotel’s annual advertisingplan for electronic channels assist on matters related to creative and mediaplanning for PPC.

为电子商务渠道支持的相关的点击付费(PPC),建立和实施酒店的年度广告计划。

Ensure brand and marketing message on electronicchannels is consistent with overall marketing activities i.e. specialpromotions/offers etc.

确保品牌和市场营销信息在电子商务渠道上与整体营销活动即特殊促销/提供等是一致的。

Research and Benchmark electronic media adverts andarticles to ensure that the hotel remains a market leader in coordination withpublic relations department.

与公关部门协作,研究和衡量电子媒体的广告和文章,以确保酒店仍然是市场的领导者。

Review and monitor your hotel’s primary competitionset on a regular basis and ensure/maintain competitiveness throughout themarkets.

定期审查和监控所在酒店的主要竞争市场,确保/保持酒店在本地市场具有竞争力。

 

Photo Optimization

照片优化

Ensure the picture qualityloaded on the web pages are according to the corporate identity guidelines.

确保加载在web页面的图像质量根据企业标识指南的规定。

Avoid picture duplicationon the website.

杜绝网站照片被复制盗用。

Identify signature shotsrepresenting both, the hotel and the brand.

识别酒店和品牌的签名照片。

 

Website Analytics

网站分析

Analyze the website user behavior, site performance,source of referrals, etc; and act accordingly

分析网站用户的习惯、网站偏好、推荐来源等,并做出适当回应。

Analyze the website production (bookings) reportsavailable from on the website statistical package and/or from the hotel’s Operaproperty management system.

分析网站制作(预订)报告可以从网站统计软件包和/或从酒店的Opera管理系统中获取。

Provide monthly reports on website KPI to themanagement team of the hotel and the regional and corporate offices.

向酒店、区域和集团办公室的管理团队递交月度网站关键业绩指标(KPI)报告。

 

Support

支持

Support and liaise with Corporate Office in allinitiatives and in which hotel feedback/corporation is necessary.

在所有的活动中支持和联络集团办公室,得到必要的反馈。