电子商务副经理Asst. Digital Marketing Manager
6千-8千
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发布于 2021-06-03
电子商务副经理Asst. Digital Marketing Manager
6千-8千
北京 | 3年以上 | 本科 | 招1人
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Website Content Management

网站内容管理

Ensure website content is always up to date in alllanguages available, updated according to the CMS corporate guidelines.

确保网站内容(所有语言版本)总是最新的并根据CMS企业指导原则。

Liaise with the corporate office for any websiteenhancements.

与集团办公室合作改进酒店网站。

Review and maintain rate and room type descriptions inOWS (e.g. translations, images, etc.) in coordination with the relevantstakeholders.

审查和维护酒店房间的描述和房间类型在OWS(如翻译、图片等)配合相关的利益相关者。

Establish, develop and maintain a keyword matrix forthe hotel and consider when designing website content.

在网站内容的设计中,建立、开发和保持一个酒店的关键矩阵。

Ensure all content (pictures and text) is according tocorporate standards.

确保所有内容(图片和文字) 根据企业标准的。

Create and implement promotional content for specialoffers and packages, in coordination with the hotel’s Marketing and RevenueManagers.

配合酒店的销售和收入经理,为特别优惠和促销包,创建和执行促销活动,配合酒店的销售和收入经理。

Review and amend hotel information available onKempinski.com.

审查和修订 Kempinski.com网站上的酒店信息。

Flexibility to assist corporate office on websiterelated tasks.

灵活的协助总部办公室的相关的任务。

 

SearchEngine Optimization (SEO)

搜索引擎优化(SEO)

Ensure all efficient use of keywords in websitecontent.

确保所有网站内容的关键词得到有效利用。

Review the ranking of the hotel website on searchengines, and update the hotel website with relevant search terms and adequatekeyword frequency to ensure that the hotel website gets the best possible pagerank.

审核酒店网站在搜索引擎的排名,更新酒店网站与相关搜索词,适当添加高频关键词,以确保酒店网站名列前茅。

Review and monitor both the content and search engineranking of competitors’ websites and react appropriately to maintain thecompetitiveness of the Kempinski hotel website.

审查和监控竞争者的网站内容和搜索引擎排名,做出相应的回应来维持本酒店竞争力。

Update and optimize meta descriptions and tags.

更新、优化酒店描述和标签。

 

eMailMarketing

电子邮件营销

Actively develop and maintaina database of corporate and hotel email newsletter subscribers through bothonline and offline solicitation.

积极开发维护集团和酒店的电子邮件订阅者的数据库,包括通过线上和线下征集。

Prepare and send, withregular frequency, a corporate Email Newsletter to all guests/individuals thathave subscribed to receive the hotel e-newsletter.

定期准备和发送企业电子邮件给所有已经订阅了收到酒店的电子通讯的客人。

Ensure emailers are in linewith the strategy and corporate guidelines (i.e. Corporate Identity).

确保电子邮件发送者是符合企业战略指导原则。 (即企业形象)。

 

SocialMedia

社会媒体

Update and manage the corporate representation andsocial media channels as per corporate policies and guidelines.

更新和管理集团和社会媒体的渠道按公司政策和指导方针进行

Ensure the monitoring and active respond of thecorporate social media and review site tool. Ensuring consistent representationof the brand.

确保监控和积极回应的企业社交媒体和评论网站等工具,确保品牌宣传相一致。

 

eMarketingStrategy

电子营销策略

Develop and implement eMarketing initiatives for thehotel key feeder markets to increase the number of qualified visitors to thehotel website thus increasing revenues and conversion.

协助项目开发和实施酒店客源市场的电子营销策略,主要以增加访问者的数量,从而增加酒店的收益和转换。

Identify and develop joint e-commerce initiatives withqualified local, regional and/or national partners/sites.

与本地、区域和/或国家合作伙伴/网站合作,识别和开发联合电子商务活动。

Establish and implement the hotel’s annual advertisingplan for electronic channels assist on matters related to creative and mediaplanning for PPC.

为电子商务渠道支持的相关的点击付费(PPC),建立和实施酒店的年度广告计划。

Ensure brand and marketing message on electronicchannels is consistent with overall marketing activities i.e. specialpromotions/offers etc.

确保品牌和市场营销信息在电子商务渠道上与整体营销活动即特殊促销/提供等是一致的。

Research and Benchmark electronic media adverts andarticles to ensure that the hotel remains a market leader in coordination withpublic relations department.

与公关部门协作,研究和衡量电子媒体的广告和文章,以确保酒店仍然是市场的领导者。

Review and monitor your hotel’s primary competitionset on a regular basis and ensure/maintain competitiveness throughout themarkets.

定期审查和监控所在酒店的主要竞争市场,确保/保持酒店在本地市场具有竞争力。

 

Photo Optimization

照片优化

Ensure the picture qualityloaded on the web pages are according to the corporate identity guidelines.

确保加载在web页面的图像质量根据企业标识指南的规定。

Avoid picture duplicationon the website.

杜绝网站照片被复制盗用。

Identify signature shotsrepresenting both, the hotel and the brand.

识别酒店和品牌的签名照片。

 

Website Analytics

网站分析

Analyze the website user behavior, site performance,source of referrals, etc; and act accordingly

分析网站用户的习惯、网站偏好、推荐来源等,并做出适当回应。

Analyze the website production (bookings) reportsavailable from on the website statistical package and/or from the hotel’s Operaproperty management system.

分析网站制作(预订)报告可以从网站统计软件包和/或从酒店的Opera管理系统中获取。

Provide monthly reports on website KPI to themanagement team of the hotel and the regional and corporate offices.

向酒店、区域和集团办公室的管理团队递交月度网站关键业绩指标(KPI)报告。

 

Support

支持

Support and liaise with Corporate Office in allinitiatives and in which hotel feedback/corporation is necessary.

在所有的活动中支持和联络集团办公室,得到必要的反馈。

其他要求
语言能力:英语-熟练 中国普通话-精通
计算机能力:熟练
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公司地址
怀柔区雁栖湖南路11号院
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  • 酒店业--国际高端酒店/5星级
    行业
  • 500-999人
    规模
  • 国有企业
    企业性质
 About Kempinski:Created in 1897, Kempinski Hotels is Europe’s luxury hotel group. Kempinski’s rich heritage of unique personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 77 five-star hotels in 30 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, which is celebrating its tenth anniversary in 2014.关于凯宾斯基酒店集团:创建于1897年,凯宾斯基是欧洲古老的奢华酒店集团。独特的个性化服务、卓越的待客之道,辅以旗下各家酒店的专属性与独特性,成为凯宾斯基的悠久传统。如今,凯宾斯基酒店集团已经在全球30个国家拥有77家五星级饭店,同时在欧洲、中东、非洲和亚洲在继续增加新的项目。每家酒店均秉承传统,延续凯宾斯基品牌的优势和成功。无论是历史悠久的地标性项目、屡获殊荣的城市生活酒店、杰出的度假村,还是名声显赫的酒店公寓,每一处让客人充分感受当地文化传统的同时,满足其对于品质的期待。凯宾斯基是世界上独立酒店联盟“全球酒店联盟”的发起成员。2014年,“全球酒店联盟”成立十周年。About Sunrise Kempinski Hotel, Beijing & Yanqi Island Located 60 km north of Beijing's city centre, alongside the picturesque Yanqi Lake and boasting panoramic views of Yan Mountain and the Great Wall, Sunrise Kempinski Hotel, Beijing & Yanqi Island is Kempinski’s largest property in China. Over the past year, Sunrise Kempinski Hotel Beijing & Yanqi Island has surprised the global community with its unique facilities, and architecture and its positioning on the market as a MICE and leisure destination, and continues to do today. The distinguished destination comprises a total of 14 hotels, including Sunrise Kempinski Hotel Beijing, with 320 rooms, located on the lakeshore; Beijing Yanqi Hotel, with 110 rooms; and 12Beijing Yanqi Island Pavilion, with 178 rooms, on Yanqi Island. Leisure facilities include 10 restaurants and bars, two Kempinski The Spas, two Kids Clubs, one private marina, the Yanqi Pagoda, recreational and fitness facilities, and beautifully-landscaped gardens. With 14,069 sqm of meeting space, spread across the 8,277-square-metre Beijing Yanqi Lake International Conference Centre, and hotels with four ballrooms and 23 meeting rooms, this destination is designed to host high profile government conferences and is set to be the location of choice for global summits and large-scale international meetings in the region. The Sunrise Kempinski Hotel, Beijing & Yanqi Island destination was the Official Host Venue for APEC China 2014, Understanding China 2015, the G20 Science, Technology and Innovation Ministers Meeting 2016, the G20 Energy Ministerial Meeting 2016, the First Belt and Road Forum 2017, the 4th China-Africa Media Cooperation 2018, the Second Belt and Road Forum 2019 and VIP Service rendered to Beijing 2022 OLYMPIC GAMES.  Be it dining with loved ones, entertaining business associates, hosting a meeting or staging a conference, celebrating a large or intimate wedding, or a weekend escape with the family, Sunrise Kempinski Hotel, Beijing & Yanqi Island offers guests exclusive travel in style. 关于北京日出东方凯宾斯基酒店:   位于北京市区以北60公里,坐落于风景如画的雁栖湖畔,比邻壮丽的燕山山脉和雄伟的慕田峪长城,凯宾斯基酒店管理集团在中国区的大型项目——北京日出东方凯宾斯基酒店&雁栖岛由此展开。   该项目包括北京日出东方凯宾斯基酒店以及雁栖岛;在雁栖岛上不仅有北京雁栖酒店,12栋北京雁栖岛国宾别墅,还有北京雁栖湖国际会议中心以及雁栖塔;使其成为耐人寻味的奢华休闲度假及会议目的地。   目的地共拥有590间客房与套房,10个餐厅和酒吧,2个凯宾斯基水疗中心,1个私家游艇码头,2个儿童俱乐部,1座雁栖塔,以及完善的康乐健身设施和拥有自然景观设计的皇家园林。此外,目的地还拥有14069平方米的会议设施,包括一个8277平方米的会议中心、4个大宴会厅和23个会议厅。   目的地曾是2014年“亚太经合组织会议”,2015年“读懂中国”会议,2016年“G20能源、科技部长会议”,2017年第一届“一带一路”国际合作高峰论坛,2018年“中非媒体合作论坛”,2019年第二届“一带一路”国际合作高峰论坛的官方举办地,以及2022年北京冬季奥林匹克运动会官方指定国家元首接待服务酒店。    无论是休闲度假,浪漫求婚及婚礼,庆祝派队,还是商务旅行和宴请,公司会议和年会,以及大型国际会议,北京日出东方凯宾斯基酒店&雁栖岛都将为宾客打造精彩纷呈和令人陶醉的品味之旅。 (Huairou)Weekly interview time: Every Tuesday & Thursday 14:00-17:00怀柔坐标,每周二、周四下午2:00 - 5:00 为公开面试时间。Address/Interview Address:Courtyard No. 11 Yanqi Lake South Road, Huairou District, Beijing 办公室地址/面试地址:北京市怀柔区雁栖湖南路11号院。我们提供:五险一金、工作餐、员工宿舍、员工班车、带薪年假。
怀柔区雁栖湖南路11号院
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