Systematically and efficiently calls on Key Accounts within location and reports findings and opportunities to the Director of Sales.
Pre-qualifies and targets Key Accounts, utilising the Fidelio Sales & Catering database and develops appropriate and effective sales solicitation strategies to increase hotel’s market share.
Ensures a high level of exposure for hotel through direct sales solicitation of telephone contact and written communications.
Professionally conducts routine telemarketing activities to identify new accounts.
Conducts regular Market Surveys and Competitor Researches.
Consults newspapers, trade journals, and other publications to learn about conventions and social functions.
Organises prospect files by listing information, such as names of officials and plans for conventions, to be used for promotional purposes.
Directs Sales associates engaged in preparing promotional correspondence with travel bureaus, business and social groups.
Confers with Department Heads to discuss and formulate plans for soliciting business.
Contacts executives of organisations to explain services and facilities offered by hotel and to solicit their business.
Ensures services provided by the department are always available and are always carried out to define Standard with the utmost efficiency, consistency and courtesy as detailed in the Department Operations Manual.