电子商务副经理 /经理
5千-8千
停止招聘
发布于 2024-07-25
电子商务副经理 /经理
5千-8千
厦门 | 2年以上 | 大专
停止招聘
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职位描述

Job Summary – (Role Summary)

工作概述﹣(职位概述)

·  The Online Specialist will be responsible for developing and maintaining online channel to enhance extensive marketing basis through third party booking center, social media and other online channels, and to maintain the brand image. 

在线营销专员负责全面开发和维护在线市场渠道,使之在第三方订房中心、社交媒体及其他在线网络渠道提升广泛的市场基础,同时维护酒店品牌形象。

Essential Duties and Responsibilities – (Key Activities of the role)

主要职责

·   Create marketing plans for hotel to drive revenue across all online customers segments (leisure travel), and work with the property Director of Revenue Management to ensure a smooth execution

建立酒店营销计划,以提高在线客户市场(在线商)份额的收益,与收入管理总监沟通以确保营销计划的顺利实行。 

·   Own the results for hotel through tracking and analysis, using our proprietary performance measurement tool and other tracking systems.

通过业绩和其它方面的系统的分析,提高酒店的推广效率。 

·  Ensure property content / offers are up to date and consistent with brand strategies (if available).

确保酒店特别促销推广能及时更新,且符合其品牌战略(如有)。 

·  Supervise online marketing campaigns with approved online agency.

督导已授权的在线客户所进行的市场推广活动。

·  Ensure brand consistency and reinforcement in all marketing copy, photography, communications and programs.

确保所有用于市场推广的印刷品、照片、通信及策划与品牌的一致性。 

· Write/proof-read copy and creative for all promotional offers before submitting to upper management

向上级提交之前制定并审核所有促销计划。 

· Research and develop promotions / partnerships with local social media and online to further hotels’ web presence and online revenue

通过与当地社交媒体及网络平台合作,选择合作伙伴,研究及开发促销计划,以增加酒店的内容及在线收益。 

·  Negotiate on behalf of the hotel in the region for new online marketing initiatives.

代表酒店在本地洽谈新的在线市场推广。

·  Compile and write text, prepare photos & work with creative for the specific opportunities.

为推广机会撰写整合文字,准备照片及其它创意性工作。 

·Locate and add our hotel to new partner marketing linking opportunities.

结合适当时机,与新合作伙伴合作推广。 

· Act as the primary point person for all local and regional third party accounts as.

作为与第三方渠道客户联系的主要负责人。

·Plan and execute tactical marketing plan through strategic third party channels according to brand strategies。

依据品牌战略,通过第三方渠道,制定并执行具体的市场推广计划。 

·Maintain ongoing communication with key local and regional third party accounts, Creating cross-promotional opportunities with third party sites or sister properties.

保持与第三方渠道客户的沟通, 创建与第三方网站或姐妹酒店的在线交叉推广机会。

· Prepare weekly and monthly reporting from third party partners.

准备第三方渠道相关周报表及月报表。

· Design marketing strategies to drive revenue, as well as offers that will generate repeat business for hotel.

制定市场推广战略及促销计划,以增加酒店收益以及持续性的收益。

· Liaise with hotel operations teams on implementation of offers. Ensure offers are properly tagged and are being tracked. 

与酒店运作部门沟通,以确保所有促销内容的准确性及合理性。 

· Create and maintain matrix for hotel operations and reservations team on all promotions for the region to ensure consistency in offers and assurance that no overlap promotion exists.

高效认知及处理业务信息。 

· Responsible for social media development and maintenance, and interactive with fans / followers, assist to make the promotion plan, especially for Wechat and TikTok.

负责社交媒体的开发及维护, 粉丝互动,协助完成推广计划等,特别是微信与抖音新媒体

·Responsible for online comments reply and compile for upper management.

负责在线评论并整合评论提交给到上级管理层。

·Abides by the Langham Place Employee Handbook.

遵守朗豪酒店员工守则。

Abides by both the hotel and Langham Place policies and procedures.

遵守朗豪酒店的规章制度 

· Analyses, evaluates and improves personal performance on a continual basis.

不断分析和评估个人表现,实现自我提高。 

·Carries out other tasks as directed by Director of Revenue Management.

执行收益总监安排的工作任务。

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公司地址
厦门市湖里区仙岳路4668号(湖里万达旁)
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  • 酒店业--国际高端酒店/5星级
    行业
  • 100-499人
    规模
  • 私营.民营企业
    企业性质
Ideally located in the city’s new circle of  business and lifestyle, Langham Place, Xiamen is adjacent to Wutong Ferry  Terminal and is about 20 minutes' drive from the airport or train station.  Langham Place, Xiamen embodies modern and design-led luxury. We are perfect  blend of modern elegance and authentic Minnan culture, delivering warm and  sincere service.  厦门朗豪酒店位于万达商圈,坐拥优越的地理位置,交通便捷;酒店毗邻五通码头,距离机场及动车站都在20分钟车程左右。酒店艺术设计现代感十足。以温暖诚挚的服务,彰显闽南文化与现代典雅的完美融合。别具一格的现代艺术品收藏、“音阶与韵律”的主题风格、融合了厦门当地传统文化的独特装潢细节,这些便是厦门朗豪酒店的设计特色。酒店中充满意境的画作与雕塑,让宾客感受现代文化艺术的独到体验,每件艺术作品都激发宾客的灵感与想象。    321 spacious and stylish guest rooms and  suites captivate your senses. Exciting dining options include the largest  buffet selection in town at The Place, a unique dining experience of  authentic Cantonese Cuisine at Ming Court and local specialties and the  vibrant L Bar. The 768m² pillar-free Langham Place Ballroom is a prime venue  for meetings and banquets. Eight additional function rooms cater for various  sized events. The Star Room on Level 26 is the highest function room in  Xiamen, offering panoramic city and sea views. Alongside Chuan SPA offering  holistic and wellness treatments based on the principles of Traditional  Chinese Medicine, and a well-equipped fitness center, Langham Place, Xiamen  offers the dedicated service in its duplex The Langham Club.  321间宽敞高雅的客房与套房触动您的感官体验,拥有环球美馔、丰富菜品的自助餐厅朗豪咖啡厅;呈现地道粤菜及当地特色美馔的明阁中餐厅;活力澎湃的大堂吧,复式设计的朗廷会,均为宾客提供细致入微、现代感十足的奢华风尚与餐饮服务。挑高8米且无柱的大宴会厅,占地768m2,是举行大型会议和宴会的首选。8个布置灵活的多功能会议厅,能配合大小活动的需要,而位于26楼的星愿厅更是饱览市内景致与海景,使酒店成为举行活动的不二之选。除了提供秉承传统中医学理念的「川」水疗中心外,设施精良的健身中心,亦为宾客提供优质的服务。
厦门市湖里区仙岳路4668号(湖里万达旁)
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