电子商务专员
4千-5千
停止招聘
发布于 2019-09-17
电子商务专员
4千-5千
北京 | 经验不限 | 大专 | 招1人
停止招聘
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职位描述
  • To manage hotel standalone bilingual website, via content management system.

    负责利用集团内容管理系统,管理酒店中英文网站内容。

  • To manage GDS media campaign, Sabre spotlights PEK/BJS code, Galileo and Amadeus banners and Agent 360/Demand 360 report contact and payment issues.

    负责全球分销系统媒体广告及关键字,负责Agent 360/Demand 360 等市场调查报告相关事宜。

  • To plan and execute TripAdvisor cooperation on listing, awards, and PPC advertisement to optimizing hotel racking and support revenue driven campaign.

    负责中英文TripAdvisor酒店排名、奖项,制定以提高酒店收益为导向的点击付费广告等合作事宜。

  • To conduct search engine PPC (per click) and SEO keywords revenue driven campaign under Hilton worldwide ecommerce regional office guidance.

    负责在希尔顿全球电子商务总部的指导下,开展以提升酒店品牌知名度及收益的点击付费及搜索引擎优化工作。

  • To leverage Revinate monitor 3rd party website/OTA channels comments and replay to all comments based on Hilton Brand Standard in time. 

    利用Revinate系统监管第三方网站评论,遵循希尔顿品牌标准对所有第三方网站评论进行及时回复。

  • To manage and optimize 3rdParty website content to ensure 100% content score, e.g. Ctrip, Agoda, Booking.com. Expedia, Elite meeting, Cvent, Starcite, Diningcity, Tripadvisor, Dianping.com and so forth.

    管理并确保第三方网站的酒店信息100% 分数,例如:携程、安可达、缤客网、Expedia, Elite meeting, Cvent, Starcite、鼎食聚、猫途鹰、大众点评等网站。

  • To conduct and execute partnership with 3rdParty website/APP, e.g. Ctrip, Booking.com, Dianping.com, ENJOY, FUN GUIDE, JD.com, and Taobao.com to generate hotel F&B revenue.

    负责开拓、策划并实施酒店与第三方互联网公司合作,以提升酒店房间、餐饮等收益,如:携程、缤客网、大众点评、ENJOY, FUN GUIDE,京东、淘宝等。

     

Websites网站

  • Regularly review hotel pages on all brand websites to optimize contents and ensure that all promotions and contents are current and up to the required standard. Identify potential partnership opportunities to maximize conversion in the sites.

    定期检查所有分销网站的酒店页面,使所有网页内容保持最优化状态并且确保所有的促销信息和内容是最新的且达到集团标准的要求。发觉网络市场潜在的合作机会并且最大化转换率

  • Support the development, updating and marketing of the Chinese brand website.

    对中文品牌网站的持续性技术支持,更新和市场促销

  • Plan and execute online marketing, including search engine optimization / marketing, banner advertising, affiliate programmer marketing and email marketing.

    计划和执行网络营销,包括优化搜索引擎,横幅广告推广,联盟伙伴市场和电子邮件推广

  • Monitor hotel performance indicators for all brand websites, including but not limited to, hotel page visits, and conversion and transaction growth.

    监控酒店在所有品牌网站上的性能指标,包括但不仅限于酒店网页的浏览率,转化率和收益的增长率

  • Work with Hilton HHonors Champion in driving the hotel’s acquisition and retention activities.

    与希尔顿用于客会合作来创造更多收益并持续保持相关的运作

  • Work with the Revenue Management team as needed to implement package pricing, promotional participation and the execution of marketing promotions. Communicate with the corporate sales team to leverage marketing and awareness of hotels through all available e-channels.

    与收益管理团队在落实包价价格,促销参与对象和执行市场促销上进行合作。与公司销售团队进行沟通并提高酒店在所有网络分销渠道上的适应度和认知度

  • Manage hotel’s presence and monitor contents on all third party websites and user-generated content sites.

    管理酒店在第三方网站和编辑酒店内容的网站上的网站显示内容

 

Database Marketing营销数据库

  • Acquire, maintain and optimize all hotel customer databases and create contents for monthly emails to approved databases.

    组织,维护和完善酒店的客户数据库,并向认可的客户发送月度酒店宣传资料

  • Work with the Customer Loyalty Team in devising and co-ordinating the set-up of all HHonors and partner marketing promotions.

    与客户忠诚计划团队在针对希尔顿荣誉客会和合作市场的促销上进行创新和合作

Social Media社交媒体

  • To manage domestic and international social media platforms, including WeChat, Weibo, Facebook, etc. Confident to learn and manage new social media platforms align with market trends.

    运维、管理酒店官方的社交媒体平台,包括:微信、微博、脸书网等。有能力管理根据市场发展诞生的新兴社交媒体平台。

  • To Supervise WeChat vender to conduct H5 social media campaign to drive WeChat online shopping mall revenue and WeChat followers.

    监督指导微信第三方公司,策划H5微信活动,以助于提高酒店官方微信商城收益及粉丝。

  • Execute social media campaigns that complement existing events and will:

    管理社交媒体活动来补充现有的渠道功能并将:

  • Generate traffic to brand.com

    刺激主流网站的产量

  • Measure success

    实现预测

  • Bear relevance to target audience

    贴近目标客户

     

General综合

  • Ensure that all departmental files are kept up-to-date and well maintained.

    保证所有的网络档案保持最新的和最好的维护状态。

  • Perform other departmental duties and responsibilities as assigned.

    执行其他被指派的部门工作。

     

Specific job knowledge, skill and ability/特别要求

  • Excellent written and verbal communication skills.

    良好的读写沟通能力。

  • Strong computer literacy including knowledge of Windows XP and Microsoft Office Suite of products including Word, Excel, and PowerPoint.

    良好的电脑使用技能,含微软文档、电子表格及PowerPoint的应用。

  • Ability to exercise independent judgment and discretion while performing various responsibilities.

    根据不同情况,有独立判断的能力。

  • Ability to prioritize workload; managing various projects and demands on a concurrent basis.

    分辨轻重缓急能力工作量;管理不同的项目,要求一个并行的基础。

  • Ability to work independently.

    能独立工作。

  • Ability to work quickly and under pressure to meet deadlines.

    保证工作完成效率及质量。

  • Strong organizational skills.

    良好的组织能力

其他要求
语言能力:英语-熟练
计算机能力:熟练
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公司地址
朝阳区东三环北路东方路1号
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Sarah Zhao 赵女士
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  • 酒店业--国际高端酒店/5星级
    行业
  • 500-999人
    规模
  • 中外合营(合资.合作)
    企业性质
Hilton Beijing is centrally located in the capital’s Chaoyang business and Diplomatic district, just 20 minutes from Beijing Capital International Airport, and with easy access to all major tourist attractions including Tian’anmen Square, the Summer Palace, the Forbidden City and of course the Great Wall of China. Major shopping center and entertainment areas are just minutes away.Each of the hotel’s 502 guestrooms and suites conveys a sense of blissful comfort. Hilton Beijing is an all-in-one spot for the best in local and international food, great watering holes and a cool respite from the city hubbub. There is Makan Kitchen, for authentic Asian dining fare-and flair-with global infusions; One East, which redefines modern American cuisine by offering a unique, fine dining experience;  There is also Tonic, our “drop-in” lobby lounge, and Cafe Cino, a place for exotic tea, delicious snacks and relaxed conversation.Hilton Beijing offers a fresh and exciting perspective with a whole new level of Hilton hospitality and service, along with a new promise – for work and play, for excitement and relaxation.北京希尔顿位于北京市朝阳区商业和外交使馆区的中心点,距北京首都国际机场仅20分钟车程,衔接各主要旅游景点包括天安门、颐和园、紫禁城以及长城。前往各主要购物中心及娱乐场所仅需几分钟。酒店内拥有502间客房和套房,聚集了最佳的本地和国际美食、风格独特的酒吧以及娱乐享受,足以让人暂时远离烦嚣。酒店内的峇峇厨房,是融合国际口味的正宗东南亚美食餐厅;东方路一号,则是烹调美式料理的高级餐厅,从多汁的纽约牛排到加州新式创意餐点,全新定义摩登“美”食料理;汤尼酒廊,则是我们的大厅酒廊,还有咖啡基诺,让您品尝异国风情茶及美味小吃餐点,并和好友欢欣小聚。北京希尔顿酒店全新层次的殷勤招待和完善服务,为您呈现无数精彩视角。不管是工作、娱乐、休憩、放松,都为您的北京之行提供超凡体验。工作贵于激情, 这将成为您在希尔顿大家庭工作的感受!我们期待才华横溢、具有饱满工作热情的您加入我们充满激情的团队, 让我们一起共同实现梦想!我们每周一至周五10:00--16:00为公开招聘时间,请携带中英文简历、一张一寸彩照、身份证原件复印件及相关证件至人力资源部面试。乘车路线:1、可乘公交车300、957、特8到三元桥下车,往南前行200米。2、可乘地铁10号线到亮马桥站,B口往北200米。步行5分钟即到。面试地点:北京市朝阳区东三环北路东方路一号,酒店员工通道地下一层人力资源部联系电话:010 5865 5330电子邮箱:sarah.zhao@hilton.com酒店网站:www.hilton.com.cn
朝阳区东三环北路东方路1号
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