Digital Manager电子商务经理
6千-8千
停止招聘
发布于 2023-05-27
Digital Manager电子商务经理
6千-8千
成都-武侯 | 经验不限 | 本科 | 招1人
停止招聘
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职位描述

如需立即申请,请点击以下链接登录费尔蒙集团官方求职网站进行在线职位申请。如您未通过费尔蒙集团网站申请,可能导致我们无法看到您的求职信息,并可能延误您的岗位申请。谢谢理解!
https://careers.accor.com/cn/zh/apply/ines1/1?jobSeqNo=ACCOGLOBAL23008300ZHCN


【职位描述】

Primary Responsibilities主要职责

• Digital Manager are required at all times to be in observance of Hotel and Company policies and procedures, and interdepartmental cooperation.

• Observance of Hotel and Company policies and procedures including promotion and participation in the Colleague Engagement Survey (CES), Health and Safety and JD Power initiatives.

• Manage and execute a commerce strategy to include all marketing efforts of the property including traffic and revenue generation programs via social media, general online platform, high quality third party or organization. These programs will cover both acquiring new customers and encouraging repeat visits by existing customers.

• Own and manage all hotel product online and ensure the effectiveness, accuracy and the marketing model to achieve better revenue.

• Attention to main social media channels and OTA platform marketing campaign, report to management and ensure to join suitable activity for hotel.

• Coordinate Hotel campaigns locally for packages, food & beverage and Willow Stream offers as well as campaigns executed through the campaign team at Fairmont Corporate office.

• Oversee customer retention strategies using online platform, social media, and third party etc. to increase customer frequency.

• Responsible for content updates on Fairmont.com and Hotel micro site including new landing pages that are designed to bring visitors to the property. Coordinating the hotels web composer team representatives from all departments.

• Champion social media strategies (i.e. Wechat, Dian Ping platform, OTA user note exposure platform, and OTA marketing tool etc) including daily and weekly entries submitted from each department.

• Manage presence on targeted sites and acquire links from local/regional tourism sites.

• Identify new trends and opportunities for the property.

• Coordinate internal marketing.

• Assist the Director of Marcom in hosting blogger and media fans, and in day to day Marketing Communication duties.

• Other duties, as assigned

• 任何时间都需要遵守酒店和公司的政策, 以及各个部门之间的合作政策。

• 遵守酒店和公司的政策和流程包括员工敬业度调查,健康与安全,和宾客满意度调查

• 监督和严格遵守公司和酒店的媒体政策和规章制度。

• 通过社交媒体、在线常用销售渠道、优质线上营销第三方等在线平台和机构,管理和执行电子商务战略,包括酒店所有的在线营销工作及买卖和创收方案。这些方案将在覆盖新客户的同时鼓励老客户再次回访。

• 管理及维护酒店产品在各个线上营销渠道的实时性、准确性及营销形式,以获取更高的营销利润。

• 关注主流社交媒体工具及OTA不定时营销活动,并及时上报相关管理层以确认参与适合酒店的营销活动。

• 负责管理酒店的资料库确保所有信息及时增加和更新,并合理控制管理从不同渠道进来的邮件。

• 协助酒店进行当地的促销活动包括促销包价,并协同总部的同事贯彻这些活动。

• 监督客源,通过线上平台,网络媒体和第三方营销渠道等,以增加客户的光顾率。

• 负责更新Fairmont.com的内容和酒店网站包括建立新的网页从而吸引更多的客户光临酒店。协调各个部门的酒店网络负责人。

• 维护媒体战略(例如:微信、大众点评、携程等笔记发布版块;OTA营销工具版块等),包括各个部门每日和每周所提交的所有信息。

• 为酒店寻找和确认新的商务趋势和机会

• 协助酒店内部的市场推广。

• 帮组市场传讯部总监管理酒店的微博和媒体活动,并跟进每日的市场信息。

• 其他被分配的工作

Knowledge and Experience知识和经验

• Minimum of 2 years experience in Marketing Communications and working with Internet and Online marketing.

• Excellent written and verbal communication skills.

• Fast learner, can learn new programs and tasks quickly and effectively.

• Comfortable working with various Microsoft Office applications; Word, Excel, PowerPoint.

• Bilingual Mandarin / English is essential.

• Career and results oriented with the ability to be flexible with hours, days off, assignment and additional duties.

• Must be able to work well under pressure in a fast paced and constantly changing environment.

• High guest service skills.

• 最少2年以上的市场传媒或互联网及网络营销的工作经验

• 有较强的书面和口头表达能力

• 学习能力强,能快速学习新的事物并有效的完成工作

• 熟练使用MS Office办公软件,如:Excel、Word、Outlook、and PPT等

• 语言要求:中文和英文

• 能接受灵活的工作时间,休息日,工作分配和额外的工作

• 能在快节奏和不断变化的环境及压力下工作

• 高度的客人服务技巧

Your team and working environment:

Fairmont Chengdu, situated within the Palm Springs International Centre, is located in the heart of Tianfu New Area and Chengdu Hi-tech Zone and is adjacent to the Century City New International Convention & Exhibition Center, Global Center and the Tianfu Software Park. The hotel features 336 guest rooms, Willow Stream Spa, Gold Executive Floor, over 1,350 square meters of meeting facilities, and a collection of F&B concepts including an all-day-dining restaurant Spectrum, CUBE a three-floor concept - lounge, cocktail bar and restaurant, a signature Sichuan Chinese restaurant Chang Yi, and our feature restaurant MIKU occupying the top level of the hotel.

成都棕榈泉费尔蒙酒店坐落于棕榈泉国际中心,地处天府新区的核心区域及成都高新区,毗邻世纪城新国际会展中心,环球中心及天府软件园。

成都棕榈泉费尔蒙酒店设有336间酒店客房,蔚柳溪水疗中心,金尊行政楼层,超过1350平方米的会议及宴会设施,以及一系列的餐饮设施,包含全日制餐厅“食百绚” ,三层楼的酒廊、鸡尾酒吧及特色餐厅“Cube”,精品川菜中餐厅“尝艺”,以及位于酒店顶层的“觅”特色餐厅。

Note: Customization may be included for any specific local or legislative requirements, such as work permits

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS【职位描述】

其他要求
国际联号工作经历:优先
语言能力:英语-熟练
计算机能力:熟练
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公司地址
成都市高新区天府大道中段269号
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  • 酒店业--国际高端酒店/5星级
    行业
  • 100-499人
    规模
  • 中外合营(合资.合作)
    企业性质
概览:成都棕榈泉费尔蒙酒店坐落于棕榈泉国际中心,地处天府新区的核心区域及成都高新区,毗邻世纪城新国际会展中心,环球中心及天府软件园。成都棕榈泉费尔蒙酒店设有336间酒店客房,蔚柳溪水疗中心,金尊行政楼层,超过1350平方米的会议及宴会设施,以及一系列的餐饮设施,包含全日制餐厅“食百绚” ,三层楼的酒廊、鸡尾酒吧及特色餐厅“Cube”,精品川菜中餐厅“尝艺”,以及位于酒店顶层的“觅”特色餐厅。酒店已于2016年12月21日正式营业。关于费尔蒙酒店及度假村费尔蒙酒店及度假村是享誉全球的酒店集团之一,旗下许多酒店都成为了目的地的地标,如伦敦的The Savoy 酒店,纽约的 The Plaza 酒店和上海的费尔蒙和平饭店。我们知道,要想为宾客提供周到的服务,我们首先需要为我们的员工提供良好的待遇。因此,您将在这里发现遍及北美、加勒比海地区、欧洲、非洲、中东和亚太地区的工作机会,并能享受到良好的培训、职业发展、表彰和奖励。我们以公平和尊重的态度对待所有员工。费尔蒙也是社区和环保的领军企业之一,我们推出的对环境负责的环保旅游活动和备受赞誉的绿色合作伙伴计划也为酒店集团博得盛名。 精彩未来,等您开启! Overview: Fairmont Chengdu, situated within the Palm Springs International Centre, is located in the heart of Tianfu New Area and Chengdu Hi-tech Zone and is adjacent to the Century City New International Convention & Exhibition Center, Global Center and the Tianfu Software Park.The hotel features 336 guest rooms, Willow Stream Spa, Gold Executive Floor, over 1,350 square meters of meeting facilities, and a collection of F&B concepts including an all-day-dining restaurant Spectrum, CUBE a three-floor concept - lounge, cocktail bar and restaurant, a signature Sichuan Chinese restaurant Chang Yi, and our feature restaurant MIKU occupying the top level of the hotel. The hotel opened its door on December 21, 2016.ABOUT FAIRMONT HOTELS & RESORTSFairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London's The Savoy, New York's The Plaza, and Shanghai's Fairmont Peace Hotel. We know that, to offer our guests engaging service, we first need to offer our employees the great. That's why you'll find exceptional work opportunities—throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific—as well as great training, career development, recognition and rewards. We treat all colleagues with fairness and dignity. One of community and environmental leaders, Fairmont is also regarded for its responsible tourism practices and award-winning Green Partnership program. An exciting future awaits you!
成都市高新区天府大道中段269号
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