Director of Sales & Marketing市场营销总监
2千-3千
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发布于 04-15
Director of Sales & Marketing市场营销总监
2千-3千
成都 | 5年以上 | 大专 | 招1人
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Primary Responsibilities主要职责
• Prepares the Annual Marketing Plan and Room Revenue Budgets
• Participates in Trade Shows and promotional events to develop new markets by identifying prospective customers
• Drives the Sales effectiveness of the hotel and Sales & Marketing Team
• Participates in overseas Sales Missions in accordance with identified business needs
• Controls and monitors the Sales & Marketing Budget including expenses
• Provides ongoing direction and implements training programs for staff in the areas of:
- Tour & Travel Section
- Meetings & Groups
- Catering Sales Department
- Local & Worldwide Corporate Agreements
- Travel Agency Contracts
- Reservations Department
• Attend weekly EXCOM meetings and relays relevant information to Department members
• Implements advertising campaigns and participates in joint advertising with Regional Sales & Marketing Team/FRHI
• Produces and controls all sales literature, including brochures, flyers, poster, promotional letters and giveaways
• Responsible for gaining exposure and inclusion in companies’ worldwide programs (RFP & consortia programs) on preferred rate structure, directly and/or jointly with Regional S&M/FRHI
• Conducts Sales meeting with all Sales & Marketing staff personnel 
• Prepares monthly and periodic reports for General Manager as directed
• Issues and signs Tour & Travel / Corporate Rate contracts and Meeting GDS / RFP contract preparation / negotiation / contracting
• Reviews and monitors company accounts room night production report based on account and individual sales managers’ productivity to ensure sales objectives as related to revenue monthly budgets are achieved
• Monitors weekly sales activities to ensure individual sales calls objectives are achieved
• Supervises monitor reservation department to ensure optimal inventory management based on yield
• Monitors daily reservations pick-up patterns to maximize occupancy and revenue increase yields
• Conducts weekly 3-month forecast meeting with Revenue Director/Manager
• Responsible to control all key account yearly contracting processing based on rate negotiation (to support increasing rates on a year-round basis) – negotiates with decision makers/confirm with GM– based on volume (hotel’s top productive accounts)
• Liaises with Front Office, Banqueting, F&B and Finance re: all Hotel Sales Activities
• Liaises and directly monitors the Public Relation Department with regard to advertising, editorial and Press Releases requirements
• Other duties and support in other departments when required and as assigned
• 准备年度营销计划和客房收入预算。
• 参与贸易展览和促销活动,通过识别潜在客户来开发新市场。
• 推动酒店和市场销售团队的销售有效性。
• 参与海外销售拜访以便识别潜在生意机会。
• 控制和监督销售和市场预算,包括费用。
• 在以下领域为员工提供持续的指导和实施培训计划:
o 旅游团队业务
o 会议和团队业务
o 宴会销售业务
o 本地和全球公司协议
o 旅行社合约
o 预订部
• 参加每周的行政管理人员会议,并向部门成员传递相关信息。
• 执行广告活动,并参与区域销售和市场团队/FRHI的联合广告。
• 制作和控制所有销售资料,包括小册子、传单、海报、促销信和礼品。
• 负责在公司的全球计划(RFP & consortium Programs)中获得更多的曝光及加入优选的价格体系,直接和/或与区域S&M/FRHI合作。
• 与所有市场销售人员召开销售会议。
• 根据总经理的指示准备月度和定期报告。
• 制定和签署差旅协议价合同,参加GDS/RFP合同的准备/谈判/签订。
• 根据客户和销售经理自身的生产效率,审查和监控公司的间夜产量报表,以确保达到与收入相关的销售目标。
• 监控每周的销售活动,确保销售完成个人拜访目标。
• 监督预订部门,确保基于产量的最佳库存管理。
• 监控每日预订提货模式,以最大限度地提高入住率和收益。
• 与收入总监/经理每周进行下三个月的预测会。
• 负责控制基于价格谈判的所有大客户年度合同处理(支持全年价格的增长)-与决策者谈判/与总经理确认-基于数量(酒店最高产客户)。
• 与前厅部,宴会部,餐饮部和财务部联系所有的酒店销售活动。
• 联系并直接监督公关部关于广告,社论和新闻发布的要求。
• 根据要求和分配,完成其他部门的工作和支持。

Knowledge and Experience知识和经验
• Experience in a similar role in a luxury hotel with knowledge of the China market is required
• Working experience in China is an asset
• Pre-opening experience is an asset
• Ability to work independently
• Excellent leadership, interpersonal and communication skills
• Analytical, pro-active and innovative mind
• Detail-oriented and highly reliable in thorough execution and follow-through
• High integrity and ability to keep confidentiality
• 具备豪华酒店相关工作经验,熟悉中国市场
• 有中国工作经验者优先
• 有筹备开业经验者优先
• 能够独立工作
• 优秀的领导能力、人际关系和沟通能力
• 善于分析,积极主动,具有创新思维
• 注重细节,在执行和跟进方面具有高度的可靠性
• 高度的诚信和保密能力

Your team and working environment:

成都棕榈泉费尔蒙酒店坐落于棕榈泉国际中心,地处天府新区的核心区域及成都高新区,毗邻世纪城新国际会展中心,环球中心及天府软件园。
成都棕榈泉费尔蒙酒店设有336间酒店客房,蔚柳溪水疗中心,金尊行政楼层,超过1350平方米的会议及宴会设施,以及一系列的餐饮设施,包含全日制餐厅“食百绚” ,三层楼的酒廊、鸡尾酒吧及特色餐厅“Cube”,精品川菜中餐厅“尝艺”,以及位于酒店顶层的“觅”特色餐厅。

Fairmont Chengdu, situated within the Palm Springs International Centre, is located in the heart of Tianfu New Area and Chengdu Hi-tech Zone and is adjacent to the Century City New International Convention & Exhibition Center, Global Center and the Tianfu Software Park. The hotel features 336 guest rooms, Willow Stream Spa, Gold Executive Floor, over 1,350 square meters of meeting facilities, and a collection of F&B concepts including an all-day-dining restaurant Spectrum, CUBE a three-floor concept - lounge, cocktail bar and restaurant, a signature Sichuan Chinese restaurant Chang Yi, and our feature restaurant MIKU occupying the top level of the hotel.

Note: Customization may be included for any specific local or legislative requirements, such as work permits

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

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公司地址
成都市高新区天府大道中段269号
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  • 酒店业--国际高端酒店/5星级
    行业
  • 100-499人
    规模
  • 中外合营(合资.合作)
    企业性质
概览:成都棕榈泉费尔蒙酒店坐落于棕榈泉国际中心,地处天府新区的核心区域及成都高新区,毗邻世纪城新国际会展中心,环球中心及天府软件园。成都棕榈泉费尔蒙酒店设有336间酒店客房,康体中心,金尊行政楼层,超过1350平方米的会议及宴会设施,以及一系列的餐饮设施,包含全日制餐厅“食百绚” ,三层楼的酒廊、鸡尾酒吧及特色餐厅“Cube”,精品川菜中餐厅“尝艺”,以及位于酒店顶层的“觅”特色餐厅。酒店已于2016年12月21日正式营业。关于费尔蒙酒店及度假村费尔蒙酒店及度假村是享誉全球的酒店集团之一,旗下许多酒店都成为了目的地的地标,如伦敦的The Savoy 酒店,纽约的 The Plaza 酒店和上海的费尔蒙和平饭店。我们知道,要想为宾客提供周到的服务,我们首先需要为我们的员工提供良好的待遇。因此,您将在这里发现遍及北美、加勒比海地区、欧洲、非洲、中东和亚太地区的工作机会,并能享受到良好的培训、职业发展、表彰和奖励。我们以公平和尊重的态度对待所有员工。费尔蒙也是社区和环保的领军企业之一,我们推出的对环境负责的环保旅游活动和备受赞誉的绿色合作伙伴计划也为酒店集团博得盛名。 精彩未来,等您开启! Overview: Fairmont Chengdu, situated within the Palm Springs International Centre, is located in the heart of Tianfu New Area and Chengdu Hi-tech Zone and is adjacent to the Century City New International Convention & Exhibition Center, Global Center and the Tianfu Software Park.The hotel features 336 guest rooms, Health Club, Gold Executive Floor, over 1,350 square meters of meeting facilities, and a collection of F&B concepts including an all-day-dining restaurant Spectrum, CUBE a three-floor concept - lounge, cocktail bar and restaurant, a signature Sichuan Chinese restaurant Chang Yi, and our feature restaurant MIKU occupying the top level of the hotel. The hotel opened its door on December 21, 2016.ABOUT FAIRMONT HOTELS & RESORTSFairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London's The Savoy, New York's The Plaza, and Shanghai's Fairmont Peace Hotel. We know that, to offer our guests engaging service, we first need to offer our employees the great. That's why you'll find exceptional work opportunities—throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific—as well as great training, career development, recognition and rewards. We treat all colleagues with fairness and dignity. One of community and environmental leaders, Fairmont is also regarded for its responsible tourism practices and award-winning Green Partnership program. An exciting future awaits you!
成都市高新区天府大道中段269号
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  • 杭州总部:0571-88866108 (9:00-18:00)
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