• 五险一金
• 岗位晋升
• 人性化管理
• 包吃包住
• 技能培训
• 带薪年假
• 管理规范
• 酒店环境优美
• 优雅设计
• 省内屈指可数

1.  网络内容管理
Website Content Management
在集团标准下确保网站所有语种内容总是最新信息。
Ensure website
content is always up to date in all languages available, updated according to
the CMS corporate guidelines.
针对发展任何新网络需与集团办公室保持密切联系。
Liaise with the
corporate office for any website enhancements.
回顾和保持价格和房型描述等在OWS上（例如：翻译，图片）并与利益相关方协调一致
Review and
maintain rate and room type descriptions in OWS (e.g. translations, images,
etc.) in coordination with the relevant stakeholders.
设计网站内容时注意创建、发展和保持酒店关键词组合矩阵。 
Establish, develop
and maintain a keyword matrix for the hotel and consider when designing website
content.
确保所有信息（照片和内容）与集团标准一致。
Ensure all content
(pictures and text) is according to corporate standards.
创立和执行特殊促销 包价等促销内容时，与酒店市场经理和收益经理密切协调。
Create and
implement promotional content for special offers and packages, in coordination
with the hotel’s Marketing and Revenue Managers.
检查和修正使得酒店在官网的信息有效
Review and amend
hotel information available on Kempinski.com.
灵活机动的协助集团办公室在网站相关任务
Flexibility to
assist corporate office on website related tasks
2.  搜索引擎最优化
Search Engine Optimization (SEO)
确保所有网络内容上的关键词具有高效性
Ensure all
efficient use of keywords in website content.
回顾酒店网站在搜索引擎的排名，用相关搜索项和足够的关键词更新网站以使其获得最佳页面排名机会。
Review the ranking
of the hotel website on search engines, and update the hotel website with
relevant search terms and adequate keyword frequency to ensure that the hotel
website gets the best possible page rank.
回顾和监督内容和搜索引擎与竞争对手的排名并做出应对措施以保持竞争力
Review and monitor
both the content and search engine ranking of competitors’ websites and react
appropriately to maintain the competitiveness of the Pullman hotel website.
强化网站时与网站代理和集团办公室保持密切联系
Liaise with the
website agency and corporate office for any website enhancements.
3. 电邮市场推广 E-Mail Marketing
积极开发和保持公司客户和酒店促销刊物下载量电邮数据库
Actively
develop and maintain a database of corporate and hotel email newsletter
subscribers through both online and offline solicitation.
保持公司客户电邮促销刊物定期规律的准备好并发送到所有客户终端
Prepare
and send, with regular frequency, a corporate Email Newsletter to all
guests/individuals that have subscribed to receive the hotel e-newsletter.
确保邮件发送者与集团策略和指导手册要求一致（例如：集团识别手册）
Ensure
E-mailers are in line with the strategy and corporate guidelines (i.e.
Corporate Identity).
4. 社交媒体
Social Media
根据集团策略和指导手册更新和管理公司客户和社交媒体渠道
Update and manage
the corporate representation and social media channels as per corporate
policies and guidelines.
确保监督和积极回应公司客户社交媒体并定期回顾网站工具，确保与品牌一致性。
Ensure the
monitoring and active respond of the corporate social media and review site
tool. Ensuring consistent representation of the brand.
5. 上推广策略 E Marketing Strategy
为酒店主要目标市场积极开发和执行线上推广，提高符合要求的浏览者数量从而间接转换并提高酒店收益。
Develop and
implement E-marketing initiatives for the hotel key feeder markets to increase
the number of qualified visitors to the hotel website thus increasing revenues
and conversion.
积极识别和开发联合电子商务合作计划，包括符合要求的当地的，地区的和国内伙伴及网站。
Identify and
develop joint e-commerce initiatives with qualified local, regional and/or
national partners/sites.
创建和执行酒店年度电子商务渠道广告计划和预算
Establish and
implement the hotel’s annual advertising plan for electronic channels assist on
matters related to creative and media planning for PPC.
确保电子渠道的品牌和市场信息与总体市场活动保持一致，例如，特殊促销计划等。
Ensure brand and
marketing message on electronic channels is consistent with overall marketing
activities i.e. special promotions/offers etc. 
研究和检测电子媒体上的广告和文章，确保与公关部门发出的保持同一性
Research and
Benchmark electronic media adverts and articles to ensure that the hotel
remains a market leader in coordination with public relations department.
定期回顾和监测本酒店主要线上竞争对手情况，确保在市场上的竞争力。
Review and monitor
your hotel’s primary competition set on a regular basis and ensure/maintain
competitiveness throughout the markets.
6.  图片优化 Photo Optimization
确保图片下载质量符合集团标识指导手册标准
Ensure
the picture quality loaded on the web pages are according to the corporate
identity guidelines.
避免酒店图片在网络被任意复制。
Avoid
picture duplication on the website.
确保招牌性图片反映出酒店和品牌的识别性和品质。
Identify
signature shots representing both, the hotel and the brand.

The Pullman Kaifeng Jianye is a lake setting city resort with 186 rooms, including 2 stylish restaurants, 1 lobby lounge, café & bar, 1 ballroom with 1000sqm, 4 meeting rooms, fitness center, SPA, indoor swimming pool. The hotel is strategically located in the old town within the Ancient City Wall, and close to the well-known Millennium City Park. Kaifeng is 60km from Zhengzhou and 45km from the Zhengzhou Airport.开封建业铂尔曼酒店是一家园林湖景度假型酒店，拥有186间客房，2个时尚餐厅，1个大堂吧，1个酒吧，1个1000平方米的宴会厅，4个会议室，健身中心，水疗中心和室内游泳馆。酒店地理位置优越，坐落于古城墙内，毗邻著名景点清明上河园。距离省会郑州60公里，距离新郑国际机场仅需45分钟的车程。We’ll do our best to create a better and better atmosphere to learn and grow, to build a stage for our associates to show their talents. We would like to invite you to join us to develop your career with us. Your smile, your future!我们深信员工才是酒店获得成功的关键,我们不断地努力为员工创造良好的工作和学习环境,为每一位员工创造舞台来施展各自的才华。我们诚邀热爱酒店行业的您加入开封建业铂尔曼酒店与我们一起笑拥未来。我们为您提供：1、具有竞争力的薪资2、免费的员工餐厅、一日四餐3、每周双休、享受国家法定节假日及带薪年假4、入职缴纳五险一金5、享受雅高全球酒店员工价及建业员工价住房用餐6、丰富多彩的员工活动7、雅高全球旗下酒店内部调动及职业发展机会