市场销售部总监 Directior of Sales & Marketing
2万-3万
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发布于 2020-12-23
市场销售部总监 Directior of Sales & Marketing
2万-3万
西安 | 经验不限 | 学历不限 | 招1人
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职位描述

1)Developing & Executing Sales and Marketing Strategies.  制定和执行销售市场策略。

2)Develops sales goals and strategies and ensures alignment with the brand business strategy. 制定销售目标和策略并确保与品牌经营战略保持一致。

3)Executes the sales strategy and ensures individual booking goals are met for both self and staff. 执行销售策略并确保个人和员工的预定目标得以实现。

4)Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance. 指导创收部门制定有效的收益策略,并设置有挑战的目标以推动酒店的收益。

5)Ensures the development of a strategic account plan for the demand generators in the market. 确保为市场需求源制定战略客户计划。

6)Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications. 与市场传讯部相配合,确定并发展营销宣传活动。

7)Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations. 提供可能导致销售战略变化的市场和经济趋势评估服务,以满足或超过客户预期。

8)Reviews the STAR report, competitive shopping reports and uses other resources to maintain an awareness of the property’s market position. 查看竞争群报告(STAR report),具有竞争性的采购报告,利用其他资源保持对酒店市场地位的认识。

9)Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share. 研究竞争对手的销售团队策略,以确定提高入住率和每间可用客房数量以及增加市场份额的方法。

10)Attends sales strategy meetings to provide input on weekly and overall sales strategy.参加市场销售战略会议,提供每周和整体销售策略的建议。

11)Suggests innovative marketing ideas and proactively develops deployment strategies to continue to grow market share. 提出创新的营销理念,积极制定战略部署计划,持续扩大市场份额。

12)Maximizing Revenue & Managing Profitability. 收益最大化和利润管理。

13)Evaluates and supports market sales account deployment. 评估和支持市场销售的客户发展。

14)Monitors and evaluates event booking and market sales performance. 监测并评估活动预订情况和市场销售业绩。

15)Ensures Sales team understands and is leveraging customer/guest demand engines to full potential. 确保销售团队理解并充分利用顾客/客户需求。

16)Ensures focus is on proactive selling as well as reactive selling. Participates in sales calls with members of the Sales and marketing team to acquire new business and/or close on business. 确保把重心放在主动销售和销售维护上。与销售和营销团队成员一起参与到电话销售中,从而获得新业务或新商业机会。

17)Managing Public Relations. 公共关系管理。

18)Develops strong community and public relations by ensuring property participation in local, regional and national tradeshows and client events. 通过确保财产参与地方、区域和国家的贸易展览和客户活动,发展强有力的社区和公共关系。

19)Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy. 确定公关机会并协调活动以增强整体营销传播策略。

20)Supports the General Manager by coordinating crisis communications. 与总经理的协调与沟通。

21)  Building Successful Relationships. 建立成功的人际关系。

22)Develops strong partnerships with local organizations to further increase brand/product awareness. 通过与当地组织建立强大的合作伙伴关系来进一步增加品牌知名度。

23)Develops and manages internal key stakeholder relationships. 发展和管理内部关键利益相关者关系。

24)Serves as the sales contact for the General Manager, property leadership team, event booking, and market sales leaders. 担任总经理、酒店领导小组、活动预订和市场销售领导的销售联系人。

25)Serves as the property sales liaison with market sales/cluster sales, Event Booking, Revenue Management ,Event Management, Regional Marketing Communications and other property departments as appropriate. 与市场销售/集群销售、活动预订、收入管理、活动管理、区域营销传播保持联系,并酌情与其他部门保持联系。

26)Serves as property authority on sales processes and sales contracts .Ensuring Exceptional Customer Service. 担任销售流程和销售合同的房产主管。确保卓越的客户服务。

27)Serves as the sales contact for customers; serves as the customer advocate. 担任客户的销售联系人;担任客户需求向导。

28)Participates in and practices daily service basics of the brand (i.e., The Ritz-Carlton’s Gold Standards, MHR Spirit to Serve Daily Basics, RHR Savvy Service Basics, Courtyard, Spring Hill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting). 参于和实践品牌的日常服务基准(丽思卡尔顿黄金标准)。

29)Executes exemplary customer/guest service to drive customer/guest satisfaction and loyalty by assisting the. customer/guest and ensuring their satisfaction before and during their program/event. 通过协助客户/客户并确保他们在项目/活动前以及项目/活动期间的满意度,执行示范性的客户/客户服务来促进客户/客户满意度和忠诚度。

30)Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the property and the brand. 通过了解客户的需求,推荐最符合和超出期望的功能和服务,同时建立客户和酒店的关系和对品牌的忠诚度。

31)Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event. 了解酒店的主要目标客户群和服务期望;通过了解他们的业务、业务问题和关切重点来为客户服务,以便在计划/活动之前和期间提供更好的业务解决方案。

32)Executes and supports Customer Service Standards and property’s Brand Standards. 执行并支持客户服务标准和酒店品牌标准。

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公司地址
西安市高新区科技二路50号
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卓越雇主
  • 酒店业--国际高端酒店/5星级
    行业
  • 500-999人
    规模
  • 股份制企业
    企业性质
 丽思卡尔顿酒店为每位人才提供平等的就业机会西安丽思卡尔顿酒店西安丽思卡尔顿酒店强势入驻古都西安,它矗立在长安城的时尚之区——高新,是华灯璀璨的CBD中拥有龙血凤髓的“优雅之地”,将带领每位宾客感受现代时尚与历史古韵遇见的魅力。西安丽思卡尔顿酒店共拥有285间客房,四间风格各异的餐厅与大堂酒廊,与此同时,独具一格的屋顶酒吧为商务客人的休闲时光带来无数灵感。西安丽思卡尔顿酒店与大型高端购物中心中大国际连为一体,它的到来为西安注入无限活力,也将成为宾客探索这座梦幻古城的完美起点。 我们的座右铭:我们以绅士淑女的态度为绅士淑女们忠诚服务我们的绅士淑女是对客服务承诺中最重要的资源。通过实施信任、诚实、尊重、正直和承诺的原则,我们培养并充分发挥员工的天分以达到个人和企业的互利。Ritz-Carlton 致力于创造一个尊重差异化、提高生活质量、实现个人抱负、巩固Ritz-Carlton成功秘诀的工作环境。 我们的承诺: 以人为本 我们是全球为数不多就此做出书面承诺、并努力实现承诺的公司之一,这一点让我们倍感自豪。 我们的承诺写道:“我们的员工是为宾客提供卓越服务的中坚力量......丽思卡尔顿酒店努力营造重视多元化、提高生活质量和实现个人抱负的工作环境......” 我们的光辉荣誉 * 丽思卡尔顿酒店品牌获得过服务业和权威消费者组织颁发的所有主要大奖 * 我们曾两次获得美国国家质量奖的酒店品牌(服务行业的最高质量奖项)并多次获得AAA五星钻石奖 * 奢侈品调查机构授予丽思卡尔顿酒店品牌“最负盛名豪华品牌”奖 * 我们两度获得亚洲“最佳雇主”的称号,员工满意度高达100%* 荣膺胡润《2018中国奢华旅游报告》“最青睐的豪华酒店品牌”
西安市高新区科技二路50号
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