中国区客户忠诚度计划及电子商务总监
2万-3万
停止招聘
发布于 2020-04-22
中国区客户忠诚度计划及电子商务总监
2万-3万
上海 | 5年以上 | 本科 | 招1人
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职位描述

Job Scope
-Lead the team to manage wholly-owned E-commerce channels, including China website, WeChat booking engine, Brand Flagship stores on Fliggy and ctrip, etc.
-Set the sales and marketing strategy and plans for above E-commerce channels and lead the team to achieve target sales revenue.
-Prepare strategies in loyalty member acquisition and production for the team to implement.
-Manage and fully utilize the CRM and CDP platform to perform targeted marketing and manage member/guest database
-Lead all loyalty program relative works in China cluster, including marketing, promotions, partnership, members, training, etc.
-Influence serviced residences and hotels under Ascott China to adhere to program mechanisms and achieve individual property targets.

Responsibilities
-Analyze digital data to draw key recommendations around website and sales channel optimization
-Act as the owner of website and channel performance, with a focus on optimizing for search and user experience.
-Lead the team in 3rd party partnerships and work with various agencies to achieve system API interface
-Create and execute integrated marketing plans for new initiatives that sustain awareness and member engagement over time
-Track results and optimize marketing and promotion plans to achieve sales goals
-Review team action plans dedicated to each E-commerce channel
-Be the point of contact for related vendors and agencies, as needed
-Provide weekly updates and monthly reports on E-commerce and loyalty program performance
-Generate individual campaign reports to share with the management in China

Requirements
-Knowledge of E-commerce, digital marketing terms
-Above 5 years of professional experience in CRM, CDP, E-commerce or related function with a leader position
-Strong command of both the English and Chinese languages (written and spoken)
-Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
-Ability to work under own initiative in a highly pressured environment
-High level of motivation, determination and commitment
-Good communication and team management skills


其他要求
国际联号工作经历:优先
语言能力:英语-精通
计算机能力:熟练
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  • 非标住宿业--服务式公寓
    行业
  • 2000人以上
    规模
  • 外商独资.外企办事处
    企业性质
雅诗阁有限公司(简称:雅诗阁)是全球知名的服务公寓及酒店业主和住宿运营商,物业遍布亚太、中亚、欧洲、中东、非洲和美国地区的40多个国家220多个城市,管理着900多家物业、超过159,000套公寓单元及酒店客房,其中94,000多套已投入运营,逾64,000套即将开业。公司旗下的服务公寓、共享公寓及酒店品牌包括 雅诗阁、馨乐庭、lyf、奥克伍德、Quest、盛捷、雅诗阁臻选系列、奥克伍德无限系列、Préférence、狐度海睿思、海睿思、POP!, Vertu 和也旅。在中国,雅诗阁是知名的国际服务公寓及酒店业主和住宿运营商。目前在全国42个城市拥有和管理超过200家物业,约45,000套公寓单元及酒店客房,分布在保定,北京、博鳌、长春、长沙、成都、重庆、大连、东莞、佛山、广州、桂林、海口、杭州、哈尔滨、合肥、惠州、昆明、南京、南通、宁波、青岛、三亚、上海、绍兴、沈阳、深圳、苏州、天津、温州、武汉、无锡、厦门、西安、徐州、烟台、扬州、张家口、郑州、珠海、香港和澳门。雅诗阁官网 www.the-ascott.com 雅诗阁中国官网 www.ascottchina.com  The Ascott Limited (Ascott) is a Singapore company that has grown to be one of the leading international lodging owner-operators. Ascott's portfolio spans over 220 cities across more than 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA. Ascott has over 94,000 operating units and more than 64,000 units under development, making a total of over 159,000 units across more than 900 properties. The company’s serviced apartment, coliving and hotel brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Préférence, Fox, Harris, POP!, Vertu and Yello.Ascott is also the leading international lodging owner-operators in China, with more than 200 properties about 45,000 units in 42 cities including Baoding, Beijing, Boao, Changchun, Changsha, Chengdu, Chongqing, Dalian, Dongguan, Foshan, Guangzhou, Guilin, Haikou, Hangzhou, Harbin, Hefei, Huizhou, Kunming, Nanjing, Nantong, Ningbo, Qingdao, Sanya, Shanghai, Shaoxing, Shenyang, Shenzhen, Suzhou, Tianjin, Wenzhou, Wuhan, Wuxi, Xiamen, Xi’an, Xuzhou, Yantai, Yangzhou, Zhangjiakou, Zhengzhou, Zhuhai, Hong Kong and Macau.Ascott website: www.the-ascott.com Ascott China website: www.ascottchina.com   
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