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Job Responsibilities:
-Will be responsible for the overall performance marketing solutions, both programmatic and social for the selective flagship stores and other integrated platforms including but not limited to Alipay, Fliggy, WeChat Mini-program, and Ascott Brand Website
- Candidate is required to play a critical role in supporting key business decisions in the commercial and general functions by providing expert consumer and media analysis and insight, rigorous long-term and short-term budget management and continuous improvement processes.
-Lead the strategy development and execution of omni-channel Loyalty marketing and CRM initiatives to optimize promotional strategies
-Oversee the development execution and analysis of Loyalty campaigns, including member behavior-based and channel member acquisition and booking revenue analysis
-Work closely with the marketing team to integrate Loyalty into a single cohesive marketing and activation calendar. Work with HQ and properties to communicate Loyalty programs and offers with ROI expectations
Job Requirements:
-Bachelor's degree in Business Administration, Marketing, Communications, or related discipline
-Minimum5 year Loyalty marketing experience
Background in hotel industry is highly preferred
-Experience with digital deployment of Loyalty programs Adaptable, analytical thinker who can work both strategically as well as in a hands-on/executional capacity
-Excellent communication skills in English and Chinese
雅诗阁有限公司(简称:雅诗阁)是全球知名的服务公寓及酒店业主和住宿运营商,物业遍布亚太、中亚、欧洲、中东、非洲和美国地区的40多个国家220多个城市,管理着900多家物业、超过159,000套公寓单元及酒店客房,其中94,000多套已投入运营,逾64,000套即将开业。公司旗下的服务公寓、共享公寓及酒店品牌包括 雅诗阁、馨乐庭、lyf、奥克伍德、Quest、盛捷、雅诗阁臻选系列、奥克伍德无限系列、Préférence、狐度海睿思、海睿思、POP!, Vertu 和也旅。在中国,雅诗阁是知名的国际服务公寓及酒店业主和住宿运营商。目前在全国42个城市拥有和管理超过200家物业,约45,000套公寓单元及酒店客房,分布在保定,北京、博鳌、长春、长沙、成都、重庆、大连、东莞、佛山、广州、桂林、海口、杭州、哈尔滨、合肥、惠州、昆明、南京、南通、宁波、青岛、三亚、上海、绍兴、沈阳、深圳、苏州、天津、温州、武汉、无锡、厦门、西安、徐州、烟台、扬州、张家口、郑州、珠海、香港和澳门。雅诗阁官网 www.the-ascott.com 雅诗阁中国官网 www.ascottchina.com The Ascott Limited (Ascott) is a Singapore company that has grown to be one of the leading international lodging owner-operators. Ascott's portfolio spans over 220 cities across more than 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA. Ascott has over 94,000 operating units and more than 64,000 units under development, making a total of over 159,000 units across more than 900 properties. The company’s serviced apartment, coliving and hotel brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Préférence, Fox, Harris, POP!, Vertu and Yello.Ascott is also the leading international lodging owner-operators in China, with more than 200 properties about 45,000 units in 42 cities including Baoding, Beijing, Boao, Changchun, Changsha, Chengdu, Chongqing, Dalian, Dongguan, Foshan, Guangzhou, Guilin, Haikou, Hangzhou, Harbin, Hefei, Huizhou, Kunming, Nanjing, Nantong, Ningbo, Qingdao, Sanya, Shanghai, Shaoxing, Shenyang, Shenzhen, Suzhou, Tianjin, Wenzhou, Wuhan, Wuxi, Xiamen, Xi’an, Xuzhou, Yantai, Yangzhou, Zhangjiakou, Zhengzhou, Zhuhai, Hong Kong and Macau.Ascott website: www.the-ascott.com Ascott China website: www.ascottchina.com