F&B Marketing Manager/Supervisor餐饮市场推广经理/主管
4千-1万
停止招聘
发布于 2021-08-31
F&B Marketing Manager/Supervisor餐饮市场推广经理/主管
4千-1万
广州 | 2年以上 | 大专 | 招2人
停止招聘
收藏
微信
这个职位不错扫给好友看看
举报
职位福利
职位描述

Duties and Responsibilities工作职责

General 一般职责

·         Prepare and execute F & B sales and marketing plan

·         To be activity involved in the Hotels VIP loyalty card, data base collection

·         Following the following highest member coverage , total revenue generated

·         Tabulation of Individual member usage by restaurant  

·         Actively be involved in sales calls to key clients.

·         Supervise, train and be responsible for the hotels F & B sales team.

·         Be involved in the hotels social media marketing program as it relates to F & B.

·         To possess a thorough knowledge of all F&B menus, promotions and communicational activities.

·         To be well versed with products and concepts of all F&B related areas of the hotel.

·         Ensure that IHG and hotel specific brand standards and policies are correctly applied to with regards to all F&B marketing related activities.

·         Prepare, manage, monitor and analyze all promotional activities.

·         Constantly obtain feedback through research from guests and colleagues and use provided information as part of the monthly SWOT analysis to increase revenues and monitor effectiveness of all promotions.

·         To maintain an updated competitor analysis and price variance report as outlined.

·         To digest analytical and creative suggestions from the restaurant’s table management system and propose new avenues of revenue stream on a monthly basis.

·         To prepare the F&B Marketing & Communications plan.

·         To maintain a strong relationship with suppliers and to solicit sponsorship for events.

·         To supervise any promotion as assigned by his/ her superiors.

·         To implement a report-based analysis that will evaluate demographics, in-house vs. outside covers etc. on a monthly basis.

·         Conduct/ attend F&B divisional and departmental meetings as required.

·         Conduct/ attend marketing meetings with F&B and Communication Department required

·         Ensures proper maintenance and updates of F&B marketing related files as follows:

·         Collaterals and collateral request forms

·         Tracking of promotions as well as pre and post P&L assumptions

·         Outlet business trend related reports

·         制定和实施餐饮市场营销计划

·         积极参与酒店VIP忠诚卡数据库的收集

·         跟进最高会员就餐人数产生的总收入

·         单个会员使用不同餐厅的制表

·         积极参与重要客户的销售拜访

·         管理、培训和负责酒店餐饮销售团队

·         参与酒店与餐饮相关的社会媒体的市场营销计划

·         透彻掌握所有餐饮菜单、促销活动和传播活动的相关内容

·         精通酒店所有餐饮相关领域的产品和理念

·         确保在所有餐饮部市场营销相关的活动中,正确应用IHG和酒店特有的品牌标准和政策

·         准备、管理、监督和分析所有促销活动

·         通过调研不断获取客人和同事的反馈信息,利用所提供的信息进行每月的SWOT分析,从而增加收入并监督所有促销活动的效果。

·         制作不断更新的竞争对手分析和价格差异报告。

·         吸收餐厅餐桌管理系统的分析和创造性建议,每月提出收入流的新途径。

·         制定餐饮部市场营销和传播计划

·         与供应商保持牢固联系,并征求活动赞助。

·         监督其主管分派的任何促销活动。

·         每月实施一次报告式分析,对就餐人员统计数据、住店与外部就餐人数对比等进行分析。

·         根据要求召开/参加餐饮部门会议

·         根据要求召开/参加餐饮和传播部的市场营销会议

·         确保正确维护和更新餐饮部市场营销相关的文档,具体如下:

·         宣传资料及相关申请表

·         促销活动的跟踪文档及活动前后的损益假设数据

·         餐饮设施业务趋势相关的报告

 

Communications 沟通与传播

·         Assists in the coordination and implementation of all F&B printed materials including the hotels newsletters, posters, flyers, email marketing as well as other promotional collateral.

·         Assists and supports the co-ordination of photography for advertising, collateral and public relations purposes between the hotel, advertising agency and the marketing department at corporate office.

·         Maintains collateral presentation and signage quality and standards in accordance to hotel policy in all fronts of house areas.

·         Supports the liaison between the Communications department and advertising agency on the F&B tactical advertising campaigns' creative and media plans.

·         Initiate with the Communication department all promotional details, upon instruction to ensure that necessary promotional materials (collaterals, flyers, menus, etc.) are drafted, reviewed, approved and produced in time.

·         Coordinate with Communication department for invitation to the opening ceremony of F&B activities. (if applicable)

·         帮助协调和落实所有餐饮部印刷资料,包括酒店时事通讯、海报、单页、营销邮件及其他推广和宣传资料。

·         帮助、支持和协调酒店与广告公司及总部市场部之间以制作广告、宣传资料和公关为目的的摄影工作。

·         保证酒店各区域的宣传演示和标识的品质和标准符合酒店政策。

·         在制定餐饮战术性广告宣传活动的创意和媒体计划时,提供传播部和广告公司之间的联络支持。

·         根据指示,与传播部共同开发所有促销活动的细节,确保及时起草、审核、批准和制作必要的促销资料(宣传资料、单页、菜单等)。

·         与传播部协调有关餐饮活动开幕式的邀请事宜。

 

F&B Outlet Promotions 餐饮设施的促销活动

·         Co-ordinate meetings on upcoming promotions to set the direction for each outlet.

·         Liaises with outlets for submission of proposal on upcoming special promotions.

·         Work with outlets to derive action plans for the implementation of all approved promotions.

·         Collection of post mortem for each promotion submitted by the respective outlets.

·         Assist with action plans and providing direction for each outlet to drive sales and maximizing profit for these promotions.

·         协调有关将开展的促销活动的相关会议,明确每个餐饮设施的方向。

·         与各餐饮设施联络有关将开展的特别促销活动的方案提交。

·         与各餐饮设施共同制定实施已批准的促销活动的行动计划。

·         收集各餐饮设施提交的每次促销活动的后期分析。

·         帮助制定行动计划,并为每个餐饮设施提供方向,以推动这些活动的销售额并最大化利润。

 

Media / Public Relations 媒体/公关

 

Liaises with the Communications department and assists to develop and maintain comprehensive list of media contacts.

与传播部联络,帮助制作和维护媒体联系人完整名单。

·         Assists with execution of hotel F&B promotional events related activities.

·         Assists with execution of press promotional activities.

·         Liaises with the Communications department and assists to compile and maintain press kit information for media as appropriate.

·         协助实施与酒店餐饮促销活动相关的活动。

·         协助实施新闻宣传活动。

·         与传播部联络,并协助制作和更新提供给媒体的新闻发布资料


其他要求
国际联号工作经历:优先
语言能力:英语-熟练 中国普通话-熟练 粤语-良好
计算机能力:熟练
年龄要求:18-35岁
比比竞争力
目前共有 位求职者投递了该职位,你的简历匹配度为 你的综合竞争力排名为第
用「最佳东方」APP扫一扫查看你的竞争力分析
公司地址
中国广东省广州市海珠区阅江中路828号
导航
职位联系人
屠女士
招聘团队
对这个职位感兴趣? 最佳东方APP扫一扫 直接和HR聊一聊吧~
--
简历处理率
该企业7天内简历处理的比例
--
简历处理用时
该企业7天内简历处理的效率
--
消息回复用时
该企业7天内消息回复的效率
  • 酒店业--国际高端酒店/5星级
    行业
  • 100-499人
    规模
  • 中外合营(合资.合作)
    企业性质
InterContinental Guangzhou Exhibition Center is InterContinental’s first hotel in Guangzhou, adjacent to the landmark China Import and Export Fair Complex and faces the beautiful Pearl River. It is a top business hotel, featuring pillarless grand ballrooms with a 180-degree view over the river. It has a great number of multi-function rooms, with 350 spacious, elegantly-furnished guestrooms and suites, restaurants, bars, a Spa and Fitness Center. Inspired by the China Maritime Silk Road, the hotel's interior design provides insight into the local culture and history and makes the hotel an important part of its guests' global travel experience.    广州保利洲际酒店坐拥得天独厚的地理优势,毗连中国进出口商品交易会展馆,黄埔古港、琶洲塔和琶醍等景点约10分钟车程。酒店距离广州白云国际机场约45分钟车程,宾客可乘地铁或有轨电车往返珠江新城和广州塔。 酒店的室内设计以中国海上丝绸之路为灵感,设计细节巧妙融合,优雅地呈现历史古港口风貌和羊城风土人情。 酒店拥有350间宽敞的江景或城景客房,4间餐厅和酒吧,其中包括出品上等牛排的恰餐厅、地道粤菜的御公馆中餐厅以及顶楼景观餐厅和酒吧。 酒店设有洲际水疗、健身中心、室内恒温泳池以及可览珠江风景的户外池畔平台。同时拥有多个活动面积不等的会议场地,无柱水晶宴会厅面积达1,800平方米,并配有高科技的全息投影设备,180度透明玻璃景观宴会长廊可览珠江美景。
中国广东省广州市海珠区阅江中路828号
导航
联系我们
  • 服务热线:400-826-0101 (9:00-18:00)
  • 杭州总部:0571-88866108 (9:00-18:00)
  • 服务邮箱:service@veryeast.com
  • 联系我们

扫码下载最佳东方APP

扫码关注最佳东方微信号

未经veryeast.cn同意,不得转载本网站之所有招聘信息及作品 | 最佳东方版权所有©2003-
请输入下方图形验证码
请输入图形验证码
确定