“华尔璞（北京）酒店投资管理有限公司”是一家隶属于山西华岳集团、以投资精品连锁酒店与精品高档港式酒楼为主要业务发展方向的集团公司。目前公司正以积极、稳健的态势介入国内酒店及餐饮业市场，以“投资发展国内中高端精品连锁酒店及酒楼、打造中国连锁酒店及餐饮业创新型品牌”。   “华尔璞（北京）酒店投资管理有限公司”, 未来三年发展的重大战略目标是根据拥有多年商业运作成功经验的“山西华岳集团”的支持并充分调用自身优势，在资源筹措、行业研究、 人才储备、资金运作等方向全面打造“华尔璞”在国内市场的快速实施。   “华尔璞（北京）酒店投资管理有限公司”总体市场目标为三年内以自主品牌连锁酒店及酒楼辐射山西及北京多个城市, 并最终以完全自主的核心业务品牌择机上市。我们专注发展富有特色的酒店营运风格，让宾客体验新的感觉，尊享现代酒店的贴心服务。为宾客所带来与众不同的感受，公司的扩张发展策略则立足于更广阔、更长远、更务实的品牌建设，着眼于大战略、大行业、大视野下的行业布局，领先于更具国际化意识的战略同盟发展模式。1) 以旗舰店带动直营店，稳固前期核心市场，树立“华尔璞”品牌形象。现时正在筹组项目有;1. 华尔璞 港式酒楼 (北京, 预计2013 年7 月1 日试业)2. 华尔璞 精品私房菜(北京, 预计2013 年2 月1 日试业)3. 华尔璞 品味酒店 (北京, 预计2013 年10 月1 日试业)4. 华尔璞 广场酒楼 (北京, 预计2015 年中试业)5. 华尔璞 品味酒店 (山西大同, 预计2013 年10 月1 日试业)6. 华尔璞 婚宴广场 (山西大同, 预计2013 年10 月1 日试业)2) 中后期以投资加盟、品牌输出、委托管理形式复制成熟商业模式， 扩大市场份额，形成规模效益。而以酒店管理国际化、服务标准星级化、空间布局人性化、产品设计智能化的品牌整体优势将充分满足目标消费者的深层次需求，传递出“创精品商务之典范，树超值服务之标杆”的酒店集团愿景，体现“创造经典，追求完美”的经营宗旨。   “华尔璞（北京）酒店投资管理有限公司”将以高端的品质设计、国际化的产品服务与形象包装、成熟的管理模式创建中国连锁酒店及餐饮业最具实力的品牌发展。是绝非一般星级酒店与度假酒店所能比拟的酒店集团。 Introduction of WellCozy      WellCozy (Beijing) Hotel Management & Investment Co Ltd is subsidiary by Shanxi HuaYuegroup. We develop boutique hotel chain and luxury Hong Kong-style Chinese restaurants as the main business direction of the group. At present, the company is in a positive and steady state intervenes in internal hotel and catering market, "We investment development in the domestic high-end hotel chains and restaurants, creating innovative brand of chain hotels and restaurants in China".      Our Major strategic goals for the development of the next three years are based on the HuaYueGroup experience with many years of commercial operation success called support and full of its own advantages, resource mobilization, research, talent, capital and other comprehensive building "WellCozy" rapid implementation in the domestic market.     "WellCozy" overall marketing objectives for coming three years to own-brand hotel chains and restaurants in radiation and the cities of Beijing, Shanxi province and, ultimately, to completely independent of core business brands to listed on stock market. We focus on the development of the distinctive operating style of the hotel, allow guests to experience a new feeling, and enjoy modern hotel services. Bring different feelings to guests; the company's expansion strategy is based on a much broader, more long-term and more pragmatic brand, focusing on strategy, layout view of big industry.1) Leading to greater international awareness of strategic alliance development mode.Our progressing project:1. WellCozy Savour Hotel (Beijing), Open 2013 Oct.2. WellCozy Hong Kong Style Chinese Restaurant (Beijing), Open 2013 July.3. WellCozy Private Dinning House (Beijing), Open 2013 Feb.4. WellCozy Plaza Chinese Restaurant (Beijing). Open mid of the 2015’s5. WellCozy Savour Hotel (Datong), Open 2013 Oct.6. WellCozy Banquet Hall Restaurant (Datong), Open 2013 Oct.2) Our late development plan for Investment Alliance, branded output, delegates managementcopying mature business model, expand market share, and the formation of scale, product design of intelligent brand overall advantage to fully meet the objectives of the deeper needs of consumers, we provide "excellent business model, WellCozy service of benchmark" , reflecting the "creating classic,the pursuit of perfection" business purposes of the hotel group are star rating scale and internationalization of the management to provide service standards to our clients .WellCozy Style you can’t match with the others hotel group to competitors.