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    职位:MarCom Manager市场传讯经理

  • 职位性质:全职
  • 工作地区:广东省惠州市
  • 招聘人数:1人
  • 学  历:大专
  • 工作经验:3年以上
  • 所 在 地:广东省 惠州市
  • 户 籍 地:不限
  • 提供食宿:提供
  • 年龄要求:不限
  • 计算机能力:良好
  • 语言要求:英语(良好)
  • 国际联号工作经历:优先
  • 薪资待遇:8千-1万
  • 职位有效期2019-01-14至2019-04-14

岗位职责/职位描述

 

PURPOSE OF POSITION 职位目的

To be responsible for the daily leadership of the Marcom team in the key areas of media coverage, collateral and publications, special events/promotions, community relations and advertising.

负责领导市场传讯部日常工作,制订有效的市场传讯策略, 严格按照品牌标准执行酒店印刷品、特别活动、社会关系和广告项目。

 

KEY ROLES & RESPONSIBILITIES主要职责

  • Maintains good working relationships with local and international media

    与国内外媒体保持良好沟通及关系

  • Maintains current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors

    维护媒体资料,包括,本地及国内外,旅行商,生活类,娱乐类,商务及美食等

  • Executes media placements for hotel through news releases and personal contacts

    通过新闻稿及各类人物事件传递酒店信息

  • Develops business and leisure travel promotions and release to press and/or target audience

    对商务及旅行客人有目的的进行促销推广

  • Explores valuable media trades where appropriate

    发展与沟通有价值的媒体

  • Serves as hotel spokesperson, when appointed by General Manager, to make all official

    在总经理的指定下,以酒店官方发言人的身份发表言论

  • statements for hotel to media, especially during crisis situations

    保持酒店对外媒体形象,特别是危机公关情况下

  • Maintains photo/electronic library of hotel ExCo and all other aspects of hotel

    建立酒店电子图片库,包括行政委员会,酒店官方图片及各类活动图片

  • Maintains and update hotel’s website and hotel’s pages on Hojo website

    维护和更新酒店官方网站

  • Arranges photography of VIP guests and maintain archives

    为所有接待的贵宾留影并简历档案

  • Submits stories/photos to media and Hojo regularly

    定期向媒体及集团呈交酒店新闻和相关图片

  • Monitors news coverage and circulate internally

    监控媒体新闻报道,并递交相关部门阅读

  • Maintains updated hotel press kit to include news releases, ExCo biographies & photos

  • 维护并更新酒店媒体资料库,包括新闻稿,行政人员资料和照片

  • Assists Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.)

  • 协助市场销售总监执行促销计划及对性广告宣传物料,如新闻简报,宣传册,电子邮件,客房内宣传页等)

  • Assists Food and Beverage in development and production of signage, menus, and other F&B collateral materials

  • 协助餐饮部执行促销海报,餐单及相关宣传资料的完成

  • Monitors all printed materials for adherence to corporate identity standards

    确保酒店所有印刷品符合品牌标准

  • Coordinates all special events and promotions and maximize publicity (example: Hotel Annual Dinner, Food & Arts Experience, New Year’s Eve Gala Ball, festive events, local radio promotions, community events etc)

    协助举办特别晚会及促销活动,最大限度地进行宣传推广,(例如: 年度盛宴,食品和艺术体验,除夕欢庆,节庆活动,当地电台宣传,社区活动等)

  • Establishes PR & Communications programs that will benefit and support sales and F&B strategies and initiatives

    建立基于支持客房销售和餐饮销售的公共关系及传讯策略计划

  • Evaluates request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates

    正确评估酒店社会和慈善组织的捐款申请,协调预订和准备相关礼券

  • Coordinates joint fundraisers and other community promotions

    协调联合募捐和其他社区推广活动

  • Serve as hotel’s representative on major civic or community programs

    作为酒店代表积极参与各类社会化公益活动

  • Assist with creation and implementation of local, regional and international advertising

    协助建立和实施本地,国内和国际广告计划

  • Conduct regular department training – with focus on employees’ career development

    定期进行部门培训 –特别注重员工的职业发展

  • Contribute to employee newsletter, announcements and other printed materials published by Human Resource department

    协助人力资源部完成员工新闻简报,人员任命和其他印刷品制作

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