Director of Sales&Marketing 市场销售总监
3万-5万
停止招聘
发布于 2022-03-01
Director of Sales&Marketing 市场销售总监
3万-5万
武汉 | 5年以上 | 大专 | 招1人
停止招聘
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Job Overview

Oversees and directs all aspects of the Sales and Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing plans; oversee and assist with the development and implementation of the sales and marketing plan; management of the sales and marketing team and reporting on effectiveness of the plan. Responsibilities also require direct and routine interaction with Regional Sales and Marketing office.


At InterContinental Hotels & Resorts® we want our guests to feel special, cosmopolitan and In the Know which means we need you to:

  • Be charming by being approachable, having confidence and showing respect.

  • Stay in the moment by understanding and anticipating guests’ needs, being attentive and taking ownership of getting things done.

  • Make it memorable by being knowledgeable, sharing stories and showing your style to create moments that make people feel special.

 

ACCOUNTABILITY

  • Produce the Annual Revenue Plan, Marketing Budgets and Forecasts

  • Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved

  • Provides a professional, advisory support service to the General Manager

  • Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.

  • Create and implement special programs to achieve greater profitability through:

          Increasing average rate

          Increasing overall occupancy

          Increasing business volume during off-peak periods

          Increasing local Food & Beverage and Banquet Sales

  • Enhance the image of the hotel in the local community

    Participate as an active member of the community through associations, memberships and other trade organizations

  • Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met

  • Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards 

  • Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.

  • Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community

  • Investigate potential markets by:

          Reviewing Sales Department and Front Office correspondence files

          Analyzing guest history and registration card files

          Studying guest questionnaires

          Reviewing government statistics on visitors to the city

          Analyzing competition's sales/promotion efforts

          Studying various reference and industry publications for sales leads

  • Recommend to General Manager the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency

  • Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets

  • Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media

  • Manage the development of new products and services 

    Oversee the development of new marketing strategies

  • Conduct market research

  • Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives

  • Works with Human Resources on manpower planning and management needs

  • Works with Director of Finance in the preparation and management of the Department’s budget


QUALIFICATIONS AND REQUIREMENTS

Required Skills –

  • Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.

  • Problem solving, reasoning, motivating, organizational and training abilities.

  • Proficient in the use of Microsoft Office

  • Good Communication and writing skills

     

    Qualifications –

  • Bachelor’s degree in Sales, Marketing or related field. 

     

    Experience –

  • 4 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience.

     

     

    你想要的点赞生活,就赶紧加入我们这一群生活里很可爱、工作上很霸气、热爱学习、收获成长的卓越团队吧!                                   

    我们为您的职业发展提供平台,为您的成长提供各类培训,您可以依附平台,提升自己的能力,创造价值。

    公司福利:周休二天/五险一金/免费食宿/年终奖金/带薪年假/职业发展/年节福利/多彩团建/团队学习/良好的工作氛围 

    招聘热线:027-84556081/84556085 

    招聘邮箱:hr.recruitment@interContinentalwuhan.com 

    招聘地址:湖北省武汉市汉阳区鹦鹉晴川大道666号 


 

 

其他要求
国际联号工作经历:优先
语言能力:英语-熟练
计算机能力:熟练
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公司地址
武汉汉阳区晴川大道666号
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  • 酒店业--国际高端酒店/5星级
    行业
  • 500-999人
    规模
  • 中外合营(合资.合作)
    企业性质
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武汉汉阳区晴川大道666号
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