Responsibilities 工作职责
1.Daily Live Streaming Management: Oversee and manage daily live streaming activities for two hotels, including planning, organizing, and executing events.
日常直播管理: 监督和管理两家酒店的日常直播活动,包括策划、组织和执行活动。
2.Script Writing: Write and edit live stream scripts to ensure content is engaging, lively, and aligned with brand image.
撰写脚本: 撰写和编辑直播脚本,确保内容引人入胜、生动活泼并符合品牌形象。
3.Scene Traffic Analysis: Conduct traffic analysis for hotel scenes to evaluate viewer data and optimize future live streaming strategies.
场景流量分析: 对酒店场景进行流量分析,评估观众数据,优化未来的直播策略。
4.Coordination with Online Non-Direct Channels: Coordinate and manage live streaming activities with major online non-direct channels such as Meituan, Douyin (TikTok), Xiaohongshu (Little Red Book), WeChat Video Accounts, and Ctrip Live.
与非直接在线渠道协调: 协调和管理与美团、斗鱼(嘀嗒)、小红书(小红书)、微信视频账户、携程直播等主要在线非直接渠道的直播活动。负责洽谈合作、资源整合、提供技术支持,确保每场直播活动顺利进行。
5. Responsible for negotiating partnerships, resource integration, and providing technical support to ensure smooth execution of each live event.
负责合作伙伴谈判,资源整合,提供技术支持,确保每个现场活动的顺利执行。
6.Special Holiday Live Streaming Planning: Develop specific live streaming plans and strategies for shopping festivals such as Double Eleven (11/11), 618 Sales Event, as well as hotel anniversary celebrations to maximize sales opportunities and brand exposure.
特殊节假日直播策划: 为双十一(11/11)、618 促销活动等购物节以及酒店周年庆制定具体的直播计划和策略,最大限度地提高销售机会和品牌曝光率。
7.Performance Metrics: Ensure a 10% increase in Douyin GMV and conversion rates for the hotels within a 6-month evaluation period.
绩效指标: 在 6 个月的评估期内,确保酒店的斗鱼 GMV 和转化率提高 10%。
Job Specs 职位要求
1. Good image temperament, strong immediate response ability, strong desire to express and share;
形象气质佳,有较强的临场反应能力,具有较强的表达分享欲;
2.1 + years of live broadcasting experience, with a single GMV10W+ live broadcasting case or a new number experience;
1年以上直播经验,具有单场GMV10W+的直播案例或起新号的经验;
3. Love life and travel, have a certain knowledge reserve of wine travel industry, tour guide experience is preferred;爱生活爱旅游,有一定酒旅行业的知识储备,有导游经验的优先;
4. Sense of goal, strong self-drive, strong pressure resistance, can adapt to fast-paced work.目标感、自驱力强,抗压能力强,能适应快节奏的工作。
Banyan Tree Hotels and Resorts is a leading manager and developer of premium resorts, hotels and spas in the Asia Pacific, with 36hotels & resorts, 73 spas, 91 galleries & 3 golf courses. The company maintains a workforce of more than 40 locations in 27 countries reflecting the same diversity in culture as its resort destinations.We take great pride in all we do for our properties, our guests and most importantly, our associates, because you are the ones who really make the difference and ensure that every guest encounters a true Banyan Tree Experience. Angsana Zhuhai is located at Phoenix Bay, Xiangzhou district. It is the 1st phase of our 3 projects with 202 luxurious sea-view rooms, All Day Dining Restaurant, Asian Specialty Restaurant and our award winning SPA. The exterior design are of the local Lingnan construction and the interior are filled with colors and artistic designs. We are scheduled to open in the first quarter of 2018.Banyan Tree follows…… Do join the team if building a perfect family and environment is on your mind.悦榕集团是亚太区顶尖度假村、酒店及SPA的营运开发商。直至目前为止, 有36家度假村、73家水疗、91家悦榕阁与3个高尔夫球场。足迹遍布28个国家,犹如我们的度假村地点一样,反映多元文化。对于我们来说,酒店员工及客人都是引以为傲的财富,尤其是我们的员工,因为正是你们成就了我们的独树一帜,并且让客人真正体会到悦榕集团的风格。珠海凤凰湾悦椿酒店位于美丽的香洲区凤凰湾。整体项目共三期,首期202间全海景豪华客房,美食荟萃的全日制餐厅、东南亚特色餐厅及享誉盛名的悦椿SPA,让你尽享曼妙时光。酒店外观彰显岭南建筑风格,内部装饰配以个性颜色与设计。酒店已于2018年3月26日盛大开业!悦榕庄项目紧随其后……如果您想致力于创造一个完美的酒店管理团队与氛围,欢迎加入我们!感谢您的关注,请通过系统发送简历,或直接发送简历至以下邮箱:HRSupervisor-Zhuhai@angsana.com, 我们会尽快与您联系。